What is the difference between a Store Manager and an Assistant Store Manager?

A Store Manager is often the most senior role at a given store. An Assistant Manager will have very similar duties and responsibilities to a Store Manager, however, they will report to the Store Manager. The Store Manager will delegate tasks to the Assistant Store Manager, as needed.

Who does a Store Manager report to?

A Store Manager sometimes reports to an Area or Territory Manager who oversees a variety of stores in a given area. This is often the case with Store Managers who work for chain stores. In the case of smaller, independent stores, the Store Manager may report directly to the owner or franchise owner.

Store Manager Job Description [Updated 2025]

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

7 min read

A Store Manager, or Retail Manager, is responsible for the overall operations of a retail store environment and has many important responsibilities to ensure the smooth operation of their store. Their duties include recruiting, training, disciplining, and discharging employees; creating and organizing schedules and shifts for their staff members; and ensuring that the store is meeting its sales targets.

Store Manager duties and responsibilities

In order to excel in their role, Store Managers will take on a variety of duties and responsibilities. These may vary depending on the store, and they may delegate some duties to others. Most importantly, a Store Manager watches over the store and is responsible for everything that happens within it. Some of their duties and responsibilities include:

Opening and closing the store, including cleaning and tidying of merchandise
Recruiting and training new employees, as well as disciplining them as needed
Managing and monitoring financials, including closing out tills at the end of the night or shift
Training staff members in store theft prevention protocols
Mentoring Assistant Store Managers or other staff
Creating promotions for the store, or visual merchandising store windows

Hire your next Store Manager today.

Post a job

Hire your next Store Manager today.

Post a job

Store Manager Job Description Examples:

Example 1

Job Posting – Store Manager

Website:[website]

Iris Gallery, born in the United States and established in France since May 2021, is experiencing rapid growth with over 70 open galleries to date and an expansion plan aimed at international deployment.

Iris Gallery offers its customers a unique and unforgettable experience: transforming their eye into a work of art through a technology that combines high-quality photography and printing.

Each iris is unique, and the beauty of each eye is waiting to be revealed. We offer our customers the opportunity to create their 100% personalized and absolutely unique work of art.

Here’s what YOU get to do:

Personnel management: recruiting, training, integrating, evaluating staff, and supporting their professional development.
Define the objectives of your team, support their actions towards their achievement.
Manage schedules, distribute tasks.
Be a manager of your gallery.
Ensure proper back-office management: stock, supply, customer orders, cash operations, and inventory.
Ensure compliance with current regulations (hygiene, safety, procedures, etc.) and legal postings.

Our Ideal Candidate:

Sales-oriented, you have a perfect mastery of sales techniques.
Excellent interpersonal skills.
Great rigor and heightened organizational skills.
Mandatory English language proficiency, both oral and written.
First experience in sales and commerce is mandatory.
Autonomous and proactive profile.

What’s in it for you?

Competitive base salary – 46 000$ per year
Sales commissions and bonus plans – 10 000$ per year
Excellent Paid Time Off policy – 20 days a year (vacation, illness etc.)
Overtime paid

Workplace location: on-site

Terms of the position **:*

Hours:

Available on weekends / Monday to Friday / Daytime work / Evening work / Holiday work

Status: Full time/ Part Time

Work schedule: 40 hours/week

Job Type: Full-time

Salary: $46,000.00 per year

Benefits:

Dental care

Schedule:

Monday to Friday
Weekends as needed

Supplemental pay types:

Commission pay

Work Location: In start date: 2023-10-15

Example 2

The Foam Shop is a 100% Canadian owned, family operated business. Starting from a single store in North Vancouver, we now have 12 stores across the lower mainland and an online store. We have Canada's largest retail inventory of comfort products -- and we're still growing.

We are urgently seeking a store manager for our Prince George store. After training and gaining some experience with our customers, our team members very often grow into senior managing positions. We pride ourselves in providing a training program that rewards and facilitates the journey from associate to manager. The successful candidate will be able to elevate company standards, achieve sales goals and meet the client’s expectations.

Responsibilities

Liaison with management to develop and implement short- term and long-term growth strategy
Ensure high levels of customer satisfaction through excellent sales service
Assess customers needs and provide assistance and information on product features
Remain knowledgeable on products offered and discuss available options
Cut and shape foam products to the specifications of our customers
Observes and coaches team members' performance to maintain high standards of customer service and product knowledge
Build productive trust relationships with sales team and customers
Act as a role model by providing exemplary customer service
Adheres to and ensures that all team members are aware of, understand and comply with all new and existing Company policies and procedures.

Requirements

Strong understanding of sales management principles and best customer service practices
Proficiency in English
Solid communication and interpersonal skills
Customer service focus
Strong mathematics understanding including fractions and decimals
Excellent communication, organization and multi-tasking abilities
Maintains a well performing team through constant skill assessments, ongoing coaching and delegation of responsibilities to team members
Basic computer skills
Previous store management experience

We provide all training, offer competitive rates, medical and dental benefits after 1 year, and an opportunity to excel in our growing company. Store hours are 9:30 am - 5:30 pm, Tuesday to Saturday.

Store manager starts at $22 per hour.

Please apply by submitting your resume via this posting and please do provide a brief cover letter explaining why you'd be a great fit for this position.

We look forward to hearing from you!

Job Type: Full-time

Salary: From $22.00 per hour

Schedule:

8 hour shift

Ability to commute/relocate:

Prince George, BC: reliably commute or plan to relocate before starting work (preferred)

Application question(s):

The Foam Shop is a very creative and custom service environment. We handle customer's drawings, dimensions and templates to then measure and cut their shapes of foam within the closest 1/4inch. We use steel rulers and a small handheld foam cutter. We do provide training on all of these skillsets, but please indicate any experience you have professionally or as a hobby that would assist you in performing in this type of environment.

Education:

Secondary School management: 1 year (preferred)

Example 3

Looking to unbox your full potential? STEP UP with the ALDO GROUP

WE’RE ON A Journey TO Create A WORLD OF LOVE, Confidence AND Belonging.

The ALDO Group has been on this journey for over 40 years. We believe that our passionate associates are at the heart of our success, and that with them we will lead into our future with kindness.

The ALDO Group is committed to diversity and inclusion, not only now, but for the long term. We strongly encourage people who are Aboriginal, racialized, have disabilities, come from gender and sexually diverse communities and/or have intersectional identities to apply for employment with us. At ALDO Group, we will always strive to take steps to create a diverse and inclusive work environment that promotes equal opportunity and accountability.

#WeAreALDO

THE ALDO GROUP Associate Experience

Recognition program to showcase your talents!
To be part of a company that takes a stand on issues affecting people, the environment, and our partners
Belong to a team where you have strong leaders you can always count on.
Working everyday with motivated and tightly teammates
Purchase discount on merchandise sold in all our divisions.
An attractive performance bonus program
An Internship program offer to our store associate to live the Head Office experience
Growth opportunity adapted to your own unique talent!

YOUR ROLE

Builds a fashion centric team of collaborative and engaged talent through recruiting and succession planning.
Delivers an exceptional and seamless omni-channel client experience by embracing a “customer-obsessed” mindset.
Maximize sales and control operational costs through excellent time management and prioritization skills.
Ensures all team members comply with company policies, procedure, and brand initiatives through training and communication.
Ensures the store is brand-aligned through flawless execution of visual presentation and marketing display.
Provides ongoing training and regular performance-based feedback to all team members.
Creates a diverse and inclusive atmosphere free from discrimination and harassment, reflective of our People-First philosophy.

DO YOU HAVE THE Profile WE’RE Looking FOR

Business-minded trendsetter who understands today's ever-changing fashion landscape.
High school diploma (D.E.S.)
Two years of retail or service industry leadership experience
Strong leadership skills
Ability to motivate others to achieve sales objectives.
Excellent verbal and written communication skills.
Exceptional customer service skills.
Able to work flexible hours based on your state or province.
Able to bend, lift and move boxes up to 35 lb (?16 kg)

Don't wait any longer: STEP UP with US. We want to meet you!

WANT TO KNOW MORE, HERE ARE SOME FUN FACTS ABOUT US?

Present in more than 100 countries, the ALDO Group has established itself with strong brands: ALDO/ALDO Accessories, Call it Spring and Globo. Guided every day by its purpose “A journey to create a world of love, trust and belonging”, the organization is simply unique. What makes our culture so one of a kind is our people’s passion for innovation, excellence, craftsmanship, entrepreneurship and diversity, as well as their empathy and friendliness. In addition, our associates all have an insatiable curiosity!

Job Types: Full-time, Permanent

Additional pay:

Bonus pay

Benefits:

Company events
Dental care
Employee assistance program
Extended health care
Paid time off
RRSP match
Store discount
Tuition reimbursement
Vision care

Schedule:

8 hour shift
Holidays
Monday to Friday
Weekend availability

Ability to commute/relocate:

Winnipeg, MB R3P 1J9: reliably commute or plan to relocate before starting work management: 1 year (preferred)

Our mission

Read our editorial guidelines

What does a Store Manager do?

A Store Manager oversees the operations of a retail store. They are responsible for the store’s success, particularly with making sales and ensuring that sales staff are trained. A Store Manager may be responsible for ensuring that the store is organized so that it is welcoming for guests. They will often need to resolve issues that customers may have with staff, products, or services.

Store Manager skills and qualifications

A Store Manager may have a variety of different skills and qualifications prior to applying for a role, such as:

Basic accounting and budgeting
Understanding of marketing tactics
Being friendly and easy-going to excel in a customer service environment
Ability to be a reliable leader of the store and its staff
Excellent attention-to-detail for scheduling staff shifts
Managing analyses of key performance criteria

Store Manager experience requirements

A Store Manager will usually have extensive retail experience. They may have previously been a Store Manager at another location, or they may be looking to be promoted from an Assistant Store Manager role. Store Managers may also have previously held positions such as a Key Holder. Candidates without retail store experience may still be considered, as well as those with other management or leadership experience .

Store Manager education and training requirements

A Store Manager often has a high school diploma, but this is not always necessary. In many cases, strong experience in retail management is more important than education. However, some Store Manager applicants may have related post-secondary degrees or diplomas. Those with certifications in sales, marketing, consumer behaviour, or business administration will stand out.

Store Manager salary expectations

According to Indeed Salaries, the average salary for a Store Manager is $20.61 per hour. This will vary depending on the experience of the candidate, their education, and the location and type of store.

Job description samples for similar positions

If a Store Manager job description may not be right for you, a few potential job description samples for other positions include:

Store Manager job description FAQs

It is possible that Store Managers could have slightly different responsibilities in different industries. For example, at a clothing store, a Store Manager may be responsible for ensuring that mannequins are clothed according to the latest trends. Alternatively, they may have to ensure different displays are updated, folded, or cleaned. While at a Furniture store, a Store Manager may be responsible for organizing shipments of large furniture items from a distribution centre.

Two chefs, one wearing a red headband, review a laptop and take notes at a wooden table in a kitchen setting.

Hire your next Store Manager today

Post a job

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

No search results found

Store Manager Job Description: Top Duties and Requirements

Store Manager duties and responsibilities

Store Manager Job Description Examples:

Example 1

Example 2

Example 3

Find your next great Store Manager on Indeed

What does a Store Manager do?

Store Manager skills and qualifications

Store Manager experience requirements

Store Manager education and training requirements

Store Manager salary expectations

Job description samples for similar positions

Store Manager job description FAQs

Hire your next Store Manager today

Job Description Examples

Jumpstart your hiring with a $100 CAD credit to sponsor your first job.*

Store Manager Job Description: Top Duties and Requirements

Store Manager duties and responsibilities

Store Manager Job Description Examples:

Example 1

Example 2

Example 3

Find your next great Store Manager on Indeed

What does a Store Manager do?

Store Manager skills and qualifications

Store Manager experience requirements

Store Manager education and training requirements

Store Manager salary expectations

Job description samples for similar positions

Store Manager job description FAQs

Hire your next Store Manager today

Job Description Examples

Related Articles