What does an account manager do?
An account manager typically builds and maintains client relationships to increase business growth and ensure customer satisfaction. They often serve as the primary contact for clients, addressing concerns, identifying sales opportunities, and coordinating with internal teams to deliver solutions. Their primary responsibilities frequently include developing strategic account plans, preparing contracts, and analyzing account performance to optimize results. They may also resolve client issues, implement retention strategies, and stay informed about market trends. They aim to expand business opportunities by networking and attending industry events. Strong communication, problem-solving, and negotiation skills can help them grow long-term partnerships and achieve company goals.
Account manager skills and qualifications
Account managers typically require specific hard and soft skills to perform their jobs effectively, including:
- Being adept in customer relationship management software, such as Salesforce, HubSpot, Zoho CRM, or Pipedrive
- Strong negotiation and sales skills to drive business growth and client retention
- Building and maintaining long-term client relationships through effective communication
- Analytical thinking and attention to detail for tracking account performance and market trends
- Problem-solving and conflict-resolution skills to address client concerns and maintain satisfaction
- Adaptability and strategic thinking to identify opportunities and adjust business approaches
- Excellent presentation and interpersonal skills for client meetings and networking events
- Proficiency in contract management and business development strategies to support company objectives
Account manager experience requirements
Applicants generally require a bachelor’s degree in business administration, commerce, economics, or a related field to become an account manager in Canada. Employers may prefer candidates with industry-specific experience and certifications, like the Certified Financial Planner (CFP) designation for financial services roles. While many employers prioritize candidates with practical experience in account management or sales, some value fresh perspectives and invest in mentorship programs to support the growth of early-career professionals. These mentorship initiatives might include ongoing training, workshops, and skill development opportunities, facilitating the transition from academic learning to professional practice.
Account manager education and training requirements
A certified account manager typically requires a bachelor’s degree in business administration, commerce, economics, or a related field. Some employers may also require industry-specific certifications, such as the Certified Financial Planner designation for financial services roles. Since the account manager’s title doesn’t have specific regulations in Canada, provinces and territories may not require special licences.
Account manager salary expectations
According to Indeed Salaries, the average salary for an account manager in Canada is $67,770 per year. Salaries may vary based on location, experience, and company.
Job description samples for similar positions
If an account manager is not exactly what your business needs, consider these relevant job descriptions:
Account manager job description FAQs
What should you look for in an account manager job resume?
An account manager resume often highlights sales and relationship management skills, industry experience, and proficiency in CRM software. Relevant qualifications can include a degree in business or a related field and strong negotiation, communication, and problem-solving abilities. Certifications in sales or customer relationship management can also be beneficial.
Who reports to an account manager?
Account managers typically don’t have direct reports but may oversee junior account executives, sales coordinators, or customer support representatives. They frequently report to a sales manager, director of account management, or a senior executive, depending on the organization.
What is the difference between an account manager and an account coordinator?
An account manager generally focuses on building and maintaining long-term relationships with clients, ensuring their needs are met and identifying growth opportunities. On the other hand, an account coordinator typically supports account management teams by handling administrative tasks, coordinating communication, and ensuring the smooth execution of projects.
What are the key responsibilities in an account manager job description?
An account manager’s key responsibilities can include managing client accounts, developing long-term relationships, and ensuring customer satisfaction. They’re also responsible for identifying sales opportunities, coordinating with internal teams to deliver solutions, and tracking account performance to ensure client retention and business growth.
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