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Advertising Manager Job Description: Top Duties and Requirements

An Advertising Manager, or Advertising Campaign Manager, oversees a company’s advertising activities. They ensure their clients see results, including brand awareness and increased sales, as a direct result of their advertising efforts. Their duties include maintaining the advertising budget, overseeing all the employees within the advertising department, and implementing advertising campaigns.

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Advertising Manager duties and responsibilities

The functions of an Advertising Manager can vary from one company to another. However, common duties and responsibilities in this position include:

  • Providing expert advice on advertising and marketing methods for new and existing services and products
  • Actively participating in the recruitment and evaluation of the workforce within the advertising department
  • Collecting and analyzing data, and presenting it to the relevant parties, including clients and managers
  • Negotiating contract terms and specifications with external parties, including clients and vendors
  • Monitoring the progress of various projects, from planning to execution, to evaluate their effectiveness and ensure they remain focused on the end goal
  • Developing strategies for advertising to increase the interest of the buyers in services and products
  • Working hand-in-hand with ad agencies, clients, and staff members to establish and meet goals of projects and enforce timelines and budgets
  • Collaborating with different departments in the development of marketing campaigns suitable for different business needs
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Advertising Manager Job Description Examples:

Example 1

Ampere Digital is seeking a talented and results-driven Digital Advertising Manager (Marketing Manager) to join our dynamic marketing team. As a leading digital marketing company, we strive to stay at the forefront of digital marketing trends and technologies. If you have a passion for creating and executing highly effective digital advertising campaigns and driving business growth, we want to hear from you.

Responsibilities:

You will be working under a marketing manager and here are some responsibilities that come with the role:

  • Proficient with Meta business manager, ads manager, and TikTok ads manager.

  • Understand and knows how to set up conversion tracking using FB pixels, TikTok Pixels, etc.

  • Understand how to create campaigns for different objectives.

  • Proven experience and results in digital advertising. (Would be good to see ROAS & CPA achievements)

  • In depth knowledge of search engine ads (Google & Bing)

  • Need to be comfortable to work with content creators and influencers to generate UGC content for ads.

  • Have worked with or understand programmatic/native advertising.

    Qualifications:

  • Bachelor's degree in marketing, advertising, or a related field. Additional certifications in digital marketing are a plus.

  • Proven experience (1 - 2 years) in digital advertising, with a strong track record of successful campaigns and measurable results.

  • In-depth knowledge of digital advertising platforms, including but not limited to Google Ads, Facebook Ads, and programmatic advertising.

  • Proficiency in analytics tools, such as Google Analytics, to extract actionable insights and optimize campaign performance.

  • Excellent copywriting and communication skills, with the ability to craft compelling ad copy and convey messages effectively.

  • Analytical mindset with a focus on data-driven decision making and continuous improvement.

  • Ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.

  • Strong project management skills, with attention to detail and the ability to prioritize tasks effectively.

  • Team player with the ability to collaborate and coordinate efforts with cross-functional teams.

    If you are a highly motivated individual with a passion for digital advertising and a proven track record of driving results, we invite you to join our team. Please submit your resume, portfolio, and a cover letter detailing your relevant experience and achievements. We look forward to reviewing your application and potentially welcoming you to our team as a Digital Advertising Manager.

    Job Type: Location: Remote

    • Example 2

    Canada Summer Jobs Position

    Flow Home Cleaning is a female-owned small business based in Fredericton, New Brunswick. We make the ordinary business of housecleaning, extraordinary. Flow supports over 15 dedicated employees and we pride ourselves on being an inclusive, respectful, and welcoming environment. We employ interesting and diverse people.

    Flow is a fast-growing company using technology and software to help us deploy cleaning services to hundreds of clients in the Fredericton area. We also clean at no charge for households with a family member undergoing cancer treatments through our �Cleaning for a Reason� program.

    Flow�s office is located in a non-profit building inside �the old YMCA� downtown Fredericton.

    The Opportunity

    Flow is seeking a highly-organized, creative and enthusiastic individual to join our team in a new role � Marketing and Social Media Manager

    The Marketing and Social Media Manager will be responsible for leading all aspects of Flow Home Cleaning�s marketing and public communication efforts. The Marketing and Social Media Manager will be responsible for developing the Flow brand, including our �Why?� and our story. The Manager will develop, schedule, and measure marketing strategies through all streams, from online social media to print advertising.

    The Marketing and Social Media Manager will increase top-of-mind awareness of Flow Home Cleaning within Fredericton with the final end result being an increase in the number of happy Flow clients who are our fans/ambassadors.

    The ideal candidate will have a passion for a respectful, inclusive, employee-centred, growing and thus constantly changing small business.

    Responsibilities:

    Strategize and continue to build an annual marketing calendar

    Lead and manage marketing activities to increase leads and sales

    Management of marketing budget across all platforms

    Create digital and print assets to communicate Flow�s brand, story, and values to clients and employees

    Lead and manage all public relation activities including online and social media, print advertising, networking including the development of community and charity partnerships.

    Presenting ROI data on all campaigns to Management in an organized and simple fashion

    Develop and implement strategies so clients and staff become fans and brand ambassadors

    Plan and lead the execution of events such as trade shows

    Develop and expand community and/or influencer outreach efforts. Eg. free cleanings for Fredericton influencers such as prominent realtors

    Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews

    Online SM management including:

    Pages setup

    Page optimization

    Content creation

    Promotional photos

    Post scheduling

    Video creation & editing

    Online ads budgeting and setup

    Daily content posting

    Design, systematize, and schedule door knocker and poster campaigns

    Schedule and manage regular email campaigns to clients

    Media attention, PR, news articles, creating buzz

    Technical Skills & Competencies

    Ability to take the reins in mapping out a comprehensive marketing plan and calendar that can be used going forward

    Familiar with SAAS software such as KEAP (Infusionsoft)

    Results-oriented, implement ROI measuring system

    Website design and maintaince

    Excellent attention to detail

    Excellent communication skills in all formats; written, presentation, email, written and verbal

    Strong sense of urgency when working; enjoyment in seeing a business grow and move forward

    Self-driven with superior time and task management skills

    Team player with a positive attitude and recognized collaborative skills

    Able to work effectively with minimal supervision to proactively take initiative, strategize and [website] design skills

    Proficient in the Google Business Workspace Suite

    Google Analytics

    Social media management software such as Hootsuite

    Email Campaign management software such as MailChimp

    To Apply

    If you are interested in joining a team that respects and supports its employees and gives back to the community, please submit your resume and cover letter. We sincerely thank you for your interest.

    Only applicants considered for an interview will be contacted. We thank you in advance for your interest.

    Due to funding requirements, applicants must be students or young people under 30 who are eligible for the "Canada Summer Jobs" Program

    Job Type: Full-time

    Salary: $20.00 per hour

    Benefits:
  • Casual dress
  • Discounted or free food
  • Flexible schedule
    Schedule:
  • Monday to Friday
  • No weekends

    COVID-19 Home Cleaning has a COVID-19 Vaccination policy

    • What does an Advertising Manager do?

    An Advertising Manager leads a team of advertising and marketing professionals. They manage client accounts and decide on the most appropriate marketing strategies for every campaign. Advertising Managers review creative materials such as brochures and digital media content, analyze customer data, and conduct market research. They also perform various leadership, planning, and creative tasks to ensure the effectiveness of their team’s advertising efforts. In their daily operations, they interact with vendors, clients, colleagues, and employers. An Advertising Manager works closely with stakeholders in the creation and implementation of various forms of advertising media and promotional campaigns.

    Advertising Manager skills and qualifications

    A successful Advertising Manager candidate will have an advantage if they possess various skills and qualifications needed for their duties, including:

    • Self-motivated with a proven ability to work independently
    • Strong organizational skills and able to multitask
    • Proven ability to create and deliver new, useful campaign ideas in a team setting
    • Effective market research skills
    • Working knowledge of data analysis tools, such as Tableau and Microsoft Power BI (business intelligence)
    • Excellent verbal and written communication skills with an emphasis on persuasion
    • Solid presentation and sales skills
    • Excellent problem-solving skills

    Advertising Manager experience requirements

    An Advertising Manager generally needs a minimum of two years of relevant experience. Candidates who have worked as an Advertising Sales Assistant, Account Coordinator, or in a related field have transferrable skills and understand key marketing strategies. Successful candidates may have also worked as Sales Representatives, Buyers, or in Public Relations. Advertising Manager candidates require previous experience in leadership positions and need to be comfortable managing or supervising a team.

    Advertising Manager education and training requirements

    Look for candidates with a bachelor’s degree in marketing, advertising, journalism, communications or a related field. Candidates who also have a relevant master’s degree, like a master’s of business administration (MBA), will have a solid background for the role. Candidates who completed additional short courses to build a foundational understanding of skills like graphic design and digital marketing are an asset.

    Advertising Manager salary expectations

    According to Indeed Salaries, the average salary for an Advertising Manager in Canada is $85,825 per year. This salary may vary depending on the region, employee’s previous experience, and the hiring company.

    Job description samples for similar positions

    Other job description samples are available if an Advertising Manager is not quite what you are looking for, including:

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    Advertising Manager job description FAQs

    What are the qualities of a good Advertising Manager?

    A good Advertising Manager should be sales-minded, adaptable, creative, and possess excellent people skills. In marketing, sales are the focus. As such, Advertising Managers need to persuade the client into buying the benefits of various products of the company. It is equally imperative that an Advertising Manager be able to adapt to issues and offer solutions to various problems that often arise during marketing campaigns. They can also determine when to take a rigid approach while leading a team.

    What is a typical work schedule for an Advertising Manager?

    Most Advertising Managers work full time. Depending on the season and demand of various project timelines, an Advertising Manager may sometimes have to work weekends and late into the evenings.

    What's the difference between a Promotions Manager and an Advertising Manager?

    A Promotions Manager directs programs that combine purchasing incentives with advertising to increase sales. An Advertising Manager creates interest among potential buyers of a service or product. Advertising Managers focus more on creativity and building campaign strategies, while Promotions Managers use advertising campaigns to boost sales.

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