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Advertising Manager Job Description: Top Duties and Requirements

An Advertising Manager, or Advertising Campaign Manager, oversees a company’s advertising activities. They ensure their clients see results, including brand awareness and increased sales, as a direct result of their advertising efforts. Their duties include maintaining the advertising budget, overseeing all the employees within the advertising department, and implementing advertising campaigns.

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Advertising Manager duties and responsibilities

The functions of an Advertising Manager can vary from one company to another. However, common duties and responsibilities in this position include:

  • Providing expert advice on advertising and marketing methods for new and existing services and products
  • Actively participating in the recruitment and evaluation of the workforce within the advertising department
  • Collecting and analyzing data, and presenting it to the relevant parties, including clients and managers
  • Negotiating contract terms and specifications with external parties, including clients and vendors
  • Monitoring the progress of various projects, from planning to execution, to evaluate their effectiveness and ensure they remain focused on the end goal
  • Developing strategies for advertising to increase the interest of the buyers in services and products
  • Working hand-in-hand with ad agencies, clients, and staff members to establish and meet goals of projects and enforce timelines and budgets
  • Collaborating with different departments in the development of marketing campaigns suitable for different business needs
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What does an Advertising Manager do?

An Advertising Manager leads a team of advertising and marketing professionals. They manage client accounts and decide on the most appropriate marketing strategies for every campaign. Advertising Managers review creative materials such as brochures and digital media content, analyze customer data, and conduct market research. They also perform various leadership, planning, and creative tasks to ensure the effectiveness of their team’s advertising efforts. In their daily operations, they interact with vendors, clients, colleagues, and employers. An Advertising Manager works closely with stakeholders in the creation and implementation of various forms of advertising media and promotional campaigns.

Advertising Manager skills and qualifications

A successful Advertising Manager candidate will have an advantage if they possess various skills and qualifications needed for their duties, including:

  • Self-motivated with a proven ability to work independently
  • Strong organizational skills and able to multitask
  • Proven ability to create and deliver new, useful campaign ideas in a team setting
  • Effective market research skills
  • Working knowledge of data analysis tools, such as Tableau and Microsoft Power BI (business intelligence)
  • Excellent verbal and written communication skills with an emphasis on persuasion
  • Solid presentation and sales skills
  • Excellent problem-solving skills

Advertising Manager experience requirements

An Advertising Manager generally needs a minimum of two years of relevant experience. Candidates who have worked as an Advertising Sales Assistant, Account Coordinator, or in a related field have transferrable skills and understand key marketing strategies. Successful candidates may have also worked as Sales Representatives, Buyers, or in Public Relations. Advertising Manager candidates require previous experience in leadership positions and need to be comfortable managing or supervising a team.

Advertising Manager education and training requirements

Look for candidates with a bachelor’s degree in marketing, advertising, journalism, communications or a related field. Candidates who also have a relevant master’s degree, like a master’s of business administration (MBA), will have a solid background for the role. Candidates who completed additional short courses to build a foundational understanding of skills like graphic design and digital marketing are an asset.

Advertising Manager salary expectations

According to Indeed Salaries, the average salary for an Advertising Manager in Canada is $85,825 per year. This salary may vary depending on the region, employee’s previous experience, and the hiring company.

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Advertising Manager job description FAQs

What are the qualities of a good Advertising Manager?

A good Advertising Manager should be sales-minded, adaptable, creative, and possess excellent people skills. In marketing, sales are the focus. As such, Advertising Managers need to persuade the client into buying the benefits of various products of the company. It is equally imperative that an Advertising Manager be able to adapt to issues and offer solutions to various problems that often arise during marketing campaigns. They can also determine when to take a rigid approach while leading a team.

What is a typical work schedule for an Advertising Manager?

Most Advertising Managers work full time. Depending on the season and demand of various project timelines, an Advertising Manager may sometimes have to work weekends and late into the evenings.

What's the difference between a Promotions Manager and an Advertising Manager?

A Promotions Manager directs programs that combine purchasing incentives with advertising to increase sales. An Advertising Manager creates interest among potential buyers of a service or product. Advertising Managers focus more on creativity and building campaign strategies, while Promotions Managers use advertising campaigns to boost sales.

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