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Content Manager Job Description: Top Duties and Requirements

A Content Manager, or Web Content Manager, is a professional who develops a consistent brand identity for a company and establishes its online presence. Their duties include distributing information to the digital media, overseeing marketing strategies for the brand’s products and services, and engaging customers and ensuring they have a positive view of the company’s products and services.

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Content Manager duties and responsibilities

The role of a Content Manager is to develop a consistent brand identity for a company. This requires that they oversee the marketing strategies of a company to engage customers and making them have a positive picture of the brand. The Content Manager’s duties and responsibilities include:

  • Staying abreast of the current industry best practices and reviewing websites of competitors to compare their activities with those of their company’s
  • Using target keywords to write top-notch content that is not only optimized for search engines but also informative and entertaining
  • Maintaining a content marketing calendar with correct schedules of all aspects of content creation and delivery throughout the year
  • Managing the day-to-day activities of the content team composed of Videographers, G raphic Designers, Writers, and other industry professionals
  • Cooperation with the marketing team in the creation of web content while monitoring its effectiveness over time
  • Developing a web content strategy that aligns with the image of the company and its goals
  • Familiarizing themselves with the organization’s website and brand ideas to develop content that supports their desired identity and objectives
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What does a Content Manager do?

A Content Manager typically oversees the content presented on a company’s blog pages and websites. Depending on the organization, they may be responsible for creating, editing, updating, and posting content on the websites and blogs, as well as cleaning up outdated material. While some Content Managers focus on the management of the site, others focus strictly on content. Their primary responsibility, however, lies in keeping the information displayed on a company’s website appealing, informative, and fresh. Being effective at content management requires the writing ability to produce and publish unique features, as well as the skills in good leadership and high creativity.

Content Manager skills and qualifications

Given the nature of their work, a Content Manager needs to be techno-savvy and a motivated team player. They are the brand ambassadors and are able to give a positive impression of the company they are working for. A successful Content Manager candidate will possess various prerequisite skills and qualifications needed for the duties. These include:

  • Excellent verbal and written communication skills
  • Robust Adobe Illustrator/Acrobat, WordPress, and Google Analytics skills
  • Demonstrated ability to lead campaigns for content marketing
  • A good understanding of content marketing tactics, such as social media marketing, digital advertising, and SEO
  • Basic technical knowledge of Microsoft Office
  • Ability to develop content that provokes engagement
  • Excellent creativity and proven ability to develop original content
  • Excellent knowledge of SEO best practices and adept at keyword placement

Content Manager experience requirements

A Content Manager typically requires three to four years of agency experience. They also need to be conversant with the use of HTML coding language. Content Managers generally produce content for several projects at the same time , and as such, they need to have worked in a fast-paced environment that makes use of multitasking and task scheduling skills for a considerable duration.

Content Manager education and training requirements

As a base requirement, a Content Manager will have a minimum of a Bachelor’s Degree in English, Journalism, Communications, Advertising, Marketing, or any related field. It would be helpful if the candidate also has coursework in computer science, public relations, communications, computer behaviour, market research, and marketing strategies. Once recruited, the new hire will receive on-the-job training to equip themselves with skills that are specific to the company’s.

Content Manager salary expectations

According to Indeed Salaries, the average salary for a Content Manager in Canada is $52,578 per year. This is not a fixed rate, and it may vary depending on the company, geographical location, and employee’s experience level.

Job description samples for similar positions

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Content Manager job description FAQs

What qualities make a good Content Developer?

The qualities of a good Content Manager include excellent time-management skills, integrity, social media know-how, adaptability, knowledge of target readers, research proficiency, personality, a knack of storytelling, being detail-oriented, being a good listener, and being a critical thinker.

Who does a Content Manager report to?

The chain of command varies from one company to another. However, in most companies, a Content Manager reports to the company’s Operations Manager or Project Director.

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