What does a Content Manager do?
A Content Manager typically oversees the content presented on a company’s blog pages and websites. Depending on the organization, they may be responsible for creating, editing, updating, and posting content on the websites and blogs, as well as cleaning up outdated material. While some Content Managers focus on the management of the site, others focus strictly on content. Their primary responsibility, however, lies in keeping the information displayed on a company’s website appealing, informative, and fresh. Being effective at content management requires the writing ability to produce and publish unique features, as well as the skills in good leadership and high creativity.
Content Manager skills and qualifications
Given the nature of their work, a Content Manager needs to be techno-savvy and a motivated team player. They are the brand ambassadors and are able to give a positive impression of the company they are working for. A successful Content Manager candidate will possess various prerequisite skills and qualifications needed for the duties. These include:
- Excellent verbal and written communication skills
- Robust Adobe Illustrator/Acrobat, WordPress, and Google Analytics skills
- Demonstrated ability to lead campaigns for content marketing
- A good understanding of content marketing tactics, such as social media marketing, digital advertising, and SEO
- Basic technical knowledge of Microsoft Office
- Ability to develop content that provokes engagement
- Excellent creativity and proven ability to develop original content
- Excellent knowledge of SEO best practices and adept at keyword placement
Content Manager experience requirements
A Content Manager typically requires three to four years of agency experience. They also need to be conversant with the use of HTML coding language. Content Managers generally produce content for several projects at the same time , and as such, they need to have worked in a fast-paced environment that makes use of multitasking and task scheduling skills for a considerable duration.
Content Manager education and training requirements
As a base requirement, a Content Manager will have a minimum of a Bachelor’s Degree in English, Journalism, Communications, Advertising, Marketing, or any related field. It would be helpful if the candidate also has coursework in computer science, public relations, communications, computer behaviour, market research, and marketing strategies. Once recruited, the new hire will receive on-the-job training to equip themselves with skills that are specific to the company’s.
Content Manager salary expectations
According to Indeed Salaries, the average salary for a Content Manager in Canada is $52,578 per year. This is not a fixed rate, and it may vary depending on the company, geographical location, and employee’s experience level.
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