What does an Area Manager do?
An Area Manager oversees and organizes the sales team in a given region or division within a company. They are essential to building a team of successful Salespeople who exceed expectations and hit higher sales targets. The Area Manager must build relationships with their team, oversee a plan to increase sales across the board, and develop procedures to help increase productivity within the company. The Area Manager is responsible for working with their team to reach their sales targets and manage negotiations in favour of the company.
Area Manager skills and qualifications
An Area Manager should have specific skills to effectively manage a sales team and help them achieve their sales targets. Some of the most common prerequisite skills and qualifications a successful Area Manager candidate should have include:
- Excellent communication skills
- Ability to help sales reps improve their skills
- Excellent mentoring skills
- Strong data reporting skills
- Ability to motivate a team
- Ability to manage customer service issues and maintain client base
- In-depth understanding of effective sales strategies
Area Manager experience requirements
Since this is a managerial position, a successful Area Manager candidate should have at least five years of experience as a Sales Manager, ideally within the same industry. Experience as a Customer Service Representative is also excellent experience to look for in an employee’s resume.
Area Manager education and training requirements
While there are no specific certification requirements for an Area Manager position, successful candidates often have a degree in marketing, business administration, or a related discipline. A Master’s Degree in business administration, marketing, or a related field is an asset to this position. Candidates with additional certifications in areas such as leadership, management, or project management are ideal.
Area Manager salary expectations
According to Indeed Salaries, the average Area Manager salary in Canada is $63,109 per year. The actual salary can vary based on factors like geographical location, industry, level of experience, and level of education.
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