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Brand Ambassador Job Description: Top Duties and Requirements

Edited by Indeed Employer Content Team
Last updated October 8, 2025
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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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7 min read

Brand Ambassadors are individuals hired to answer customer inquiries and provide information regarding the company’s products, services, and policies. Their duties include increasing the company’s brand awareness and product and services sales, establishing relationships and networks with prospective customers, and maintaining the positive image of the company.

Brand Ambassador duties and responsibilities

Brand Ambassadors have a variety of responsibilities. Their tasks revolve around building the company’s customer base and representing the company. Common duties of a Brand Ambassador include:

  • Developing and discussing strategies with the management team to increase sales
  • Working with the sales and marketing departments to understand the company’s mission, goals, and vision
  • Providing professional instructions to customers about complex products and services
  • Developing and maintaining professional relationships and networks with prospective clients
  • Acting as the liaison between the clients’ representatives and the sales department
  • Tracking and reporting customer interactions, sales volumes, and other metrics to the sales department

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Brand Ambassador Job Description Examples:

Example 1

We are looking for customer service focused Brand Ambassadors to join our team for the holiday season.

MUJI is a growing, global company with products that focus on helping our customers live a simple and pleasant life through the essential nature of objects and ideas. We make good products that exist for good reasons.

We are looking for candidates who identify with MUJI's philosophy and want to be part of our growth, and strive for better customer service

Who are we looking for:
  • 1+ years experience in a retail setting
  • Strong communication and problem-solving skills.
  • A brand ambassador who can maintain positive relationships with customers, fellow team members, and store management.
  • Strong customer service skills
  • Excellent communication skills
  • Knowledge of the MUJI products
  • Flexibility in schedule when needed (weekends, days, evenings holidays, etc.)
  • A minimum of 20 hours and 3 days availability per week (please provide availability)

How will you contribute:
  • Customer Education & Service
  • Making our store looks its best
  • Restocking the sales floor
  • Cashier/Register
  • Making great sales through attentive and friendly customer service
  • Receive shipments & ensure stock is where it should be

Job Types: Part-time, Seasonal

Salary: $15.50 per hour

Day range:
  • Holidays
  • Monday to Friday
  • Weekend availability
Shift:
  • 4 hour shift
  • 8 hour shift
  • Day shift
  • Evening shift
  • Morning shift
  • Night shift

Experience:
  • sales: 1 year service: 1 year (required)

Example 2

Calling all Serving it Right Certified Brand Ambassadors!



Karma is casting for friendly, outgoing and engaging Brand Ambassadors to represent Cottage Springs at multiple locations across BC!



Schedule:

There are multiple dates and locations available for this program! Please apply to the shifts you are available to work. Preference is given to the BAs available for the majority of the shifts!

-Note that there is no travel expenses available for this program. Please only apply if you live locally or are available to work as local talent.



Responsibilities:

- Purchase product, ice and cups (will be reimbursed with a receipt)

- Delivering key messaging

- Set up & Tear down

- Providing samples to customers

- Photo to be taken/ submitted pre-shift

- Post sampling survey to be completed on-site (Natural Insight)

- Encouraging sales



PAY RATE: $26/hr for Brand Ambassadors

Additional expenses, including parking, are not approved as part of this event.



DRESS CODE:

A tshirt will be provided. BA’s can wear jeans, clean white of black shoes. Please no rips, logos or tears in your clothing.



Payment will be issued within 7 business via Etransfer to the email address on your Karma profile.



Interested? Apply on the Karma Casting App!

Job Type: Freelance

Pay: $25.00 per hour

Benefits:
  • Casual dress



Education:
  • Secondary School (preferred)

Experience:
  • Customer service: 1 year (preferred)

Licence/Certification:
  • Smart Serve (preferred)


Work Location: In person


Application deadline: start date: 2024-06-07

Example 3

Renewal by Andersen is the largest window manufacturer in North America and still growing rapidly. We are looking for well-spoken, energetic, and eager individuals who want to learn new skills or start a career with unlimited opportunities on a part-time basis.

This challenging and fun job takes place at local home improvement stores and events in the Oshawa area. You will meet with hundreds of homeowners and generate leads by offering appointments for our sales reps to provide a free in-home consultation.

What we offer:

· Competitive starting pay: $16.50/hr + Uncapped Bonus Program

· Weekly Pay

· Paid Training

· Flexible PT Schedule (Friday, Saturday, Sunday, Monday, Tuesday)

· Growth Opportunities

· Mileage Reimbursement

Job Duties:

Represent the company at local retail locations

Represent the company at weekend events such as tradeshows and festivals

Actively engage with the public to identify home improvement needs

Answer general questions and stimulate interest in our products

Gather information for appointment setting purposes

Qualifications:

Outgoing Personality

Self-motivated, professional, career-minded attitude

Ability to drive a conversation

Organization skills

Reliable Transportation

Sales, marketing experience beneficial, but not required

Must be 18 years or older

Requirements:

Ability to lift up to 50 lbs. on occasions

Must be capable of being on your feet for 4-6 hours

Must have a smartphone to use for text, email, photographs, and frequent communication / check in with manager

Flexible scheduling only available after training is complete

[website]

Job Type: Part-time

Pay: From $16.50 per hour

Additional pay:
  • Bonus pay
Benefits:
  • Employee assistance program
  • Flexible schedule
  • Tuition reimbursement
Schedule:
  • Weekend availability

Ability to commute/relocate:
  • Oshawa, ON: reliably commute or plan to relocate before starting work (required)

Experience:
  • Customer service: 1 year Licence (required)

Example 4

Territory:Toronto, ON

Program Overview

As a Midfield Infield Sales Representative, you will be required to visit a list of stores on behalf of Midfield’s client. You will visit anywhere from one to four stores per day. Visits can be done Monday - Sunday and the number of store visits depends on your availability, and how much you would like to work!

This is a Part-time contract position with the ability to work 2-3 evenings a week or weekends depending on your schedule.

The position contains flexible hours and can adapt to your current working/school schedule.

What You’ll Be Doing In-Store:
  • Explain the program to the clerk, hand over the product, count inventory of the product with the clerk and register inventory numbers on paper and digitally.
  • You will also hand over marketing materials. After the 2 hour period, you will recount any unsold inventory, marking this down on paper and digitally. You will take away all unsold products with you.
  • During the 2 hour window in-store, you will observe all customer interactions.. You will be required to answer a set of questions digitally for each customer interaction.

Program Details
  • Requires a vehicle to drive store-to-store
  • $75 per store visit
  • Cell phone data must be used for each store visit
  • Hours in Store - 2 hours in store
  • Afternoon Shift (11 - 3) Ideally
  • Evening Shift (3 - 9) Ideally

June 27, 2022
  • Paid training provided
  • *Must be Comfortable Working on an App**

You’ll be working with a reporting tool app and reporting all your silent observations on the app. You'll be monitoring product sales and

interactions and providing feedback based on how your visit went during your time within the store(s).

Training and Kits

Product Shipment and Kits - must be delivered to you via courier

Please note - this program will continue throughout 2022, so we are looking for someone who’s dedicated to working with us for a long-term contract.

Job Types: Part-time, Casual
Part-time hours: 8-15 per week

Salary: Up to $750.00 per month

Schedule:
  • Day shift
  • Evening shift
  • Monday to Friday
  • Weekend availability

Application question(s):
  • Do you have a vehicle or access to a vehicle?

Experience:
  • customer service: 1 year (preferred)

Licence/Certification:
  • Driving Licence start date: 2022-06-27

Example 5

Now Hiring!

truMedic is looking for Full time and Part time Brand Ambassadors to work inside Costco.

WHO WE ARE:

At truMedic, we provide safe and effective forms of pain management and stress relief. We believe that the holistic benefits of massage therapy should be readily available to anyone suffering from pain, discomfort, and stress. When you resign yourself to live with pain, your mood, health, and productivity all suffer. Treatment often comes in a form that is expensive, addictive or inconvenient for many people. truMedic offers a solution to this problem by providing the latest in massage therapy technology at affordable prices.

ABOUT THE ROLE:

As the truMedic Brand Ambassador, you will actively engage the customer by sparking conversation, listening to their needs and providing tailored solutions. Your enthusiasm and expertise will ensure sales goals are repeatedly met. We will invest in you, equipping you with in-depth training on products and pitching so that you can confidently close the deal.

Perks of working with truMedic:

  • We offer a competitive salary with uncapped commission! $20-30 plus commission
  • Opportunity for benefits.
  • Bonuses for the top performers.

The Requirements:

  • Must feel comfortable with F2F engagement on a daily basis.
  • A self-starter who thrives working independently but can follow corporate guidelines.
  • Display set-up and break-down at the beginning and end of the show.
  • Excellent salespersonship, customer engagement and product demonstration.
  • Taking inventory on a regular basis and communicating replenishment needs.
  • A skilled salesperson who enjoys communicating with consumers.
  • Effective at cultivating and maintaining relationships.
  • An energetic, outgoing individual that can think quickly and react on their feet.
  • Incredibly organized, hardworking, flexible, and able to multitask.

The Qualifications:

  • 2-3 years of experience in sales or retail
  • Must be able to lift 20 lb
  • Must be able to stand for extended periods of times
  • Cell phone with a data plan

Job Types: Full-time, Part-time, Casual

Pay: $20.00-$30.00 per hour

Benefits:
  • Casual dress
  • Flexible schedule
  • Store discount
Schedule:
  • 12 hour shift
  • 8 hour shift
  • Day shift
  • Monday to Friday
  • Weekend availability
Supplemental pay types:
  • Bonus pay
  • Commission pay

COVID-19 considerations:
The booth will have a plexiglass shield and sanitizer and wipes are Location: One location

Example 6

In 1985, Ed McNally founded Big Rock Brewery Inc. (“Big Rock”) to contest the time's beer trends. Three bold, European-inspired offerings forged an industry at a time heavy on easy drinking lagers and light on flavour. Today, our extensive portfolio of signature beers, ongoing seasonal offerings, ciders, vodka teas, vodka sodas and custom-crafted private label products keep us at the forefront of the craft beer revolution and still proudly contesting the beer trends of today.

BRAND Ambassadors

Are you looking for part-time job that allows you to demonstrate your engaging personality while representing some delicious, handcrafted, made in Alberta adult beverages?

We are looking for enthusiastic, self-motivated reliable, fun and independent Brand Ambassadors to showcase our products at various liquor stores, pubs, and events. Talking to people and converting strangers into Big Rock consumers through product trials in our Liquid to Lips strategy will be a key objective for this position. The Brand Ambassadors will attend events in where our products are available including but not limited to festivals, sporting events, store sampling events, and taprooms. Tasting events give our company the opportunity to relate and engage consumers on a personal level while giving them the opportunity to try our products.

This role is responsible for representing Big Rock brands in a fun and professional manner; to engage and entertain craft beverage consumers. The Brand Ambassador promotes the various products offered by the organization to customers, contributing to sales and merchandising objectives being achieved.

This role is part-time and most work is typically during late afternoons, evening and weekends.

In this role you will:
  • Assist with set up, execution and tear down at festivals and events as required.
  • Lead brewery tours.
  • Host sampling / tasting opportunities at retail outlets and various events.
  • Promote the Big Rock brand through memorable customer experiences.
  • Explain and discuss the brewing process as well as the many different styles of beers.
  • Develop and sustain a professional and effective business relationships with all customers.
  • Act as a liaison between customers and Big Rock.
  • Promote and sell Big Rock and its products in a positive and professional manner to new and existing customers.
  • Acknowledge and react to customers’ needs and inquiries promptly.
  • Other duties as assigned.

Qualifications:
  • You must have (or be prepared to complete) AGLC ProServe certification
  • You must be of legal drinking age - 18 years of age or older
  • Must be adept at engaging with all types of scenarios and personalities
  • A love for craft beverages

If you are interested in joining a fast-paced, entrepreneurial, success focused organization for the summer please submit your resume directly to our jobs email. Only applicants who email resumes will be considered.

We look forward to hearing from you!

We thank all candidates for applying, however only those selected for an interview will be contacted.

Job Type: Part-time
Part-time hours: 15-20 per week

Additional pay:
  • Overtime pay
Schedule:
  • 8 hour shift
  • Overtime
  • Weekend availability

Education:
  • Secondary School (preferred)

Example 7

Join our accomplished and growing team of exceptional marketers! Ignite a rewarding career in a fast-paced and exciting industry! Sparks has locations in St. Jacobs and London, Ontario as well as Vancouver, British Columbia and we are seeking a talented and driven individual to join our Brand Ambassador roster for an upcoming in-store demo program taking place in September & October!

?As a Brand Ambassador with Sparks, we look for people who can actively engage consumers to communicate key messaging, create brand awareness for our clients, and most importantly SELL! You will receive first class training on many of our client's exceptional products and will have the opportunity to showcase your knowledge with the public in a variety of ways!

?If you are an outgoing and social individual, looking for an opportunity to interact with people and teach them about incredible products all while earning a few extra dollars then this is the opportunity for you!

?This is a project-based position where you will be required to work on Saturday's and Sunday's. Payment is issued to you on a bi-weekly basis and mileage is also paid!

?MUST BE Willing TO Travel.

Responsibilities?

  • Build relationships with store staff.
  • Light Merchandising
  • In-store product demonstrations; must be able to work independently.
  • Capture project results by reporting all required info into tracking system in a timely manner
  • Communicate success stories, key learnings and other activities to Head Office
  • Create a unique consumer experience to increase sales, brand awareness, and build consumer loyalty

?Qualifications

  • 1 - 2 years of sales experience in the Home Improvement industry
  • Experience with home DIY projects
  • Excellent written, oral and interpersonal communication skills – effective in one-on-one and group settings
  • Works well independently and is a motivated, energetic and enthusiastic team player
  • Persuasive, outgoing, friendly, confident – relationship builder
  • Careful attention to detail and follow up
  • Conducts business with integrity and maintains strong business ethics
  • Ability to stand comfortably for up to 5 hours a day and lift 50 lbs comfortably
  • Full time access to a vehicle with valid driver's license
  • 24/7 access to a PC computer with internet/email access
  • Strong working knowledge of Google Workspace.
  • Steel Toed Boots are a bonus!

?If this sounds like you, we want to hear from you!

Job Types: Part-time, Freelance
Part-time hours: 16 per week

Salary: $22.00-$24.00 per hour

Schedule:
  • Morning shift
  • Weekends as needed



Ability to commute/relocate:
  • Calgary, AB: reliably commute or plan to relocate before starting work (required)

Experience:
  • Customer service: 2 years (required)

Licence/Certification:
  • Driving Licence (preferred)

Shift availability:
  • Day Shift (required)

Willingness to travel:
  • 75% (required)


Work Location: In person


Application deadline: start date: 2023-09-16

Example 8

Libratel is a leader in mobile accessories distribution for in-store countertop solutions all across North America.

We are looking to hire an enthusiastic Brand Ambassador to be the face and voice of our brand. As a successful candidate, you will increase brand awareness and sales by promoting our products through various media channels and store visits.

You will work closely with our sales and marketing division to achieve its marketing goals and objectives, such as communicating the value of our products to customers, tracking customer feedback, and representing the brand at launches and events.

To excel in this role, you will have excellent communication and networking skills and a strong presence on social media. Previous experience as a brand ambassador or similar role is strongly desired, as well as knowledge of sales and marketing principles.

Job description
  • Engaging with prospective and existing customers in a professional and friendly manner by doing regular store visits
  • Promoting our brand on social media
  • Recording customer feedback and relay it to the marketing team.
  • Representing our brand at promotional events and other marketing initiatives
  • Contact potential or existing customers to inform them about a product or service.
  • Responding to customer questions and concerns in person, by phone, and via social media
  • Encourage to complete the survey and send marketing material.
  • Ask questions to understand customer requirements.
  • Enter and update customer information in the database.
  • Train store employees on the product
  • Go the “extra mile” to meet sales a and facilitate future sale.
  • Keep records of calls and sales and note useful information.

Requirements
  • Ability to travel and visit stores regularly.
  • Prior experience in a customer service environment
  • Excellent verbal and written communication skills.
  • Friendly, approachable, and outgoing personality.
  • Working knowledge of social media platforms and tools.
  • Adaptable with the ability to prioritize tasks.
  • Ability to learn about products and services and describe/explain them to prospects.
  • Outstanding negotiation skills with the ability to resolve issues and address complaints.
  • Retail/Telecommunication industry experience preferred.



Qualifications:
  • Post-secondary education focusing on Business, Marketing, or Public Relations
  • 1 + years of experience in a similar role is considered a strong asset.
  • Valid G License

Brand Ambassador Core Skills:
  • Customer service
  • Marketing
  • Telephone communication
  • Problem-solving
  • Presentation skills
  • Trade shows
  • Writing ability
  • Professionalism
  • Interpersonal communication
  • Social media
  • Flexibility

Job Type: Full-time

Flexible Language Requirement:
  • English not required
Schedule:
  • 8 hour shift
  • Day shift
  • Monday to Friday



Ability to commute/relocate:
  • Toronto, ON: reliably commute or plan to relocate before starting work (preferred)

Application question(s):
  • Will you be able to visit stores in ON?

Experience:
  • Brand Ambassador: 1 year (required)

Licence/Certification:
  • Class G Licence Location: In person

Example 9

Be part of a locally owned business with a commitment to supporting the community where we live, work and play. A legend in the footwear industry, Red Wing Shoes and its’ brands have been providing unparalleled quality and craftsmanship since 1905. We pride ourselves in providing a custom shoe fitting experience, just like back in the day! We are looking for hard-working team members to carry on our values of respect, integrity, community, and excellence while honoring our heritage and nurturing our brands. In return, we offer a great retail culture, supportive team, quality training, and life-friendly retail hours.

Join our team and sell products you’ll be proud to stand behind!

Job Description

  • Ensuring high levels of customer satisfaction by being knowledgeable on all products offered, our legendary fitting process, and teaming up with co-workers to provide excellent sales service.
  • Engage with each customer to create an authentic brand experience.
  • Measure and fit every customer according to Red Wing’s Ultimate Fit guidelines.
  • Ability to learn, lead and share expertise of products and trends to fit customer’s needs.
  • Enter customer information and sales into Point of Sales system, process payments & returns, balance cash drawer and daily reporting.
  • Provide boot cleaning and conditioning service, minor repairs, and coordinate warranty work with local partners.
  • Managing the day-to-day operations of the store without supervision.
  • Support Management Team in ensuring all in-store policies and procedures are adhered to and executed in a timely manner.
  • Manage inventory intake procedures.
  • Perform open and close duties.
  • Motivating the team to achieve organizational goals as outlined by Store Manager.
  • Delegating tasks to team members as needed.
  • Encourage ongoing product knowledge development through leading by example and sharing with team members.
  • Navigate challenging customer service situations including returns and warranty.
  • Creating a pleasant working environment that inspires the team.
  • Dependability and flexibility with scheduled work shifts including weekends.
  • Adhere to and execute all store policies, procedures and practices as outlined by Store Manager.

Qualifications

  • Minimum of 1 year of leadership experience training and mentoring multiple employees.
  • Minimum 2 years sales experience.
  • Excellent communication skills.
  • Strong organizational skills and attention to detail.
  • Exceptional customer service experience.
  • Passionate about footwear!
  • High school diploma or general education degree (GED) required.
  • Motivated, confident, and comfortable engaging customers to deliver an elevated experience.
  • Initiates completion of tasks or activities without necessary supervision.
  • Takes initiative to learn and maintain up-to-date knowledge on product.
  • High energy, enthusiasm, and motivated demeanor.
  • Enjoys working as part of a team and contributes to a positive and inclusive work environment.
  • Flexible availability including weekends and a changing schedule.
  • Retail footwear and/or wholesale experience preferred.
  • Computer experience with Excel, Word, Outlook, and Point of Sales systems.

Physical Demands

  • Lifting 50 pounds
  • Climbing a ladder
  • Bending/stooping/kneeling required
  • Routine standing for duration of shift (up to 8 hours)
  • Store maintenance duties including but not limited to vacuuming, mopping floors, cleaning windows, and setting up and maintaining displays.

Job Type: Part-time
Part-time hours: 25 per week

Salary: From $17.50 per hour

Benefits:
  • On-site parking
  • Store discount
Day range:
  • Weekends as needed
Flexible Language Requirement:
  • French not required
Shift:
  • Day shift
Work setting:
  • Specialty store



Ability to commute/relocate:
  • North Vancouver, BC: reliably commute or plan to relocate before starting work (required)

Education:
  • Secondary School (required)

Experience:
  • Sales Associate: 2 years (required)
  • Customer service: 2 years (required)
  • Sales: 2 years (required)

Shift availability:
  • Day Shift Location: In person
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
Get the guide

What does a Brand Ambassador do?

Brand Ambassadors develop and maintain a company’s image by interacting with prospective and existing customers and building interest in the brand. They promote products and services through face-to-face and online interactions, often hosting events and social media campaigns. They sometimes hand out free samples or host training sessions to teach people about the company and what it offers. They build trust and get customers excited about the product or service they’re promoting.

Some Brand Ambassadors work freelance and promote products for several clients. Those who promote products on their personal social media channels need a significant online following. They’re sometimes paid a set fee per campaign or provided with free products in exchange for promotion.

Brand Ambassador skills and qualifications

As the face of the company, Brand Ambassadors require in-depth product knowledge, interpersonal skills, and strong communication skills. Candidates need to be outgoing, love interacting with and meeting new people, and be able to build rapport with customers quickly. Brand Ambassadors are creative and passionate about the company’s products and services. Other skills and qualifications necessary for a successful Brand Ambassador include:

  • Strong organization and time management skills
  • Ability to adapt quickly
  • Problem-solving skills
  • Exceptional leadership skills
  • High level of professionalism
  • Marketing and presentation skills
  • Ability to work independently
  • Quick learning in fast-paced environments

Brand Ambassador experience requirements

As Brand Ambassadors spend so much time building relationships with customers, look for candidates with customer-facing experience. They need an understanding of marketing, advertising, and analysis metrics like SWOT Analysis and Google Analytics. Brand Ambassadors who promote products via social media need experience building and engaging with an audience. Candidates who have worked in sales, marketing, planning, and customer service roles are well-qualified.

Brand Ambassador education and training requirements

Brand Ambassadors generally need a high school diploma or GED. Candidates with an associate or bachelor’s degree in marketing, advertising, business or a related field are well-prepared for the role. Look for candidates who have specializations in social media marketing, digital marketing, or market research. Some products, like energy drinks or fashion lines, suit Brand Ambassadors who are still in school as they can connect with the target demographic easily.

Brand Ambassador salary expectations

According to Indeed Salaries, average pay for a Brand Ambassador in Canada is $18.41 per hour. However, salaries depend on location, experience, and the company.

Job description samples for similar positions

If a Brand Ambassador is not what you are looking for, some job descriptions that may be a better fit include:

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Brand Ambassador job description FAQs

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