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Brand Ambassador Job Description: Top Duties and Requirements

Brand Ambassadors are individuals hired to answer customer inquiries and provide information regarding the company’s products, services, and policies. Their duties include increasing the company’s brand awareness and product and services sales, establishing relationships and networks with prospective customers, and maintaining the positive image of the company.

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Brand Ambassador duties and responsibilities

Brand Ambassadors have a variety of responsibilities. Their tasks revolve around building the company’s customer base and representing the company. Common duties of a Brand Ambassador include:

  • Developing and discussing strategies with the management team to increase sales
  • Working with the sales and marketing departments to understand the company’s mission, goals, and vision
  • Providing professional instructions to customers about complex products and services
  • Developing and maintaining professional relationships and networks with prospective clients
  • Acting as the liaison between the clients’ representatives and the sales department
  • Tracking and reporting customer interactions, sales volumes, and other metrics to the sales department
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Brand Ambassador Job Description Examples:

What does a Brand Ambassador do?

Brand Ambassadors develop and maintain a company’s image by interacting with prospective and existing customers and building interest in the brand. They promote products and services through face-to-face and online interactions, often hosting events and social media campaigns. They sometimes hand out free samples or host training sessions to teach people about the company and what it offers. They build trust and get customers excited about the product or service they’re promoting.

Some Brand Ambassadors work freelance and promote products for several clients. Those who promote products on their personal social media channels need a significant online following. They’re sometimes paid a set fee per campaign or provided with free products in exchange for promotion.

Brand Ambassador skills and qualifications

As the face of the company, Brand Ambassadors require in-depth product knowledge, interpersonal skills, and strong communication skills. Candidates need to be outgoing, love interacting with and meeting new people, and be able to build rapport with customers quickly. Brand Ambassadors are creative and passionate about the company’s products and services. Other skills and qualifications necessary for a successful Brand Ambassador include:

  • Strong organization and time management skills
  • Ability to adapt quickly
  • Problem-solving skills
  • Exceptional leadership skills
  • High level of professionalism
  • Marketing and presentation skills
  • Ability to work independently
  • Quick learning in fast-paced environments

Brand Ambassador experience requirements

As Brand Ambassadors spend so much time building relationships with customers, look for candidates with customer-facing experience. They need an understanding of marketing, advertising, and analysis metrics like SWOT Analysis and Google Analytics. Brand Ambassadors who promote products via social media need experience building and engaging with an audience. Candidates who have worked in sales, marketing, planning, and customer service roles are well-qualified.

Brand Ambassador education and training requirements

Brand Ambassadors generally need a high school diploma or GED. Candidates with an associate or bachelor’s degree in marketing, advertising, business or a related field are well-prepared for the role. Look for candidates who have specializations in social media marketing, digital marketing, or market research. Some products, like energy drinks or fashion lines, suit Brand Ambassadors who are still in school as they can connect with the target demographic easily.

Brand Ambassador salary expectations

According to Indeed Salaries, average pay for a Brand Ambassador in Canada is $18.41 per hour. However, salaries depend on location, experience, and the company.

Job description samples for similar positions

If a Brand Ambassador is not what you are looking for, some job descriptions that may be a better fit include:

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Brand Ambassador job description FAQs

What's the difference between a Brand Ambassador and a Brand Manager?

A Brand Ambassador’s role is to build awareness of the company and its products or services. They engage with new and existing customers face to face or online to build relationships and get the product in front of the target audience. A Brand Manager works behind the scenes to analyze the performance of a brand’s marketing strategy and develop new tactics to suit the changing market. A Brand Ambassador typically works on the same team and reports to a Brand Manager.

What are the qualities of a Brand Ambassador?

As individuals hired to represent a company, Brand Ambassadors need to have a passion for building and growing relationships. They need to have a friendly attitude, a high level of professionalism, and an online presence to connect with as many people as possible. Brand Ambassadors are creative, enthusiastic and great communicators.

What makes a good Brand Ambassador job description?

A good Brand Ambassador job description highlights the features and benefits of the products or services a candidate needs to promote. Include details about the company’s brand image, existing customer base, and target audience. Provide an overview of how much time they will spend working online, with customers in the field, or in an office. If candidates need to travel for the role, be sure to include the details about where, how long, and whether they require a driver’s licence as well. Highlight benefits like free or discounted products, and flexible working hours.

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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