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Digital Marketing Manager Job Description: Top Duties and Requirements

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A Digital Marketing Manager leads a team of other employees to create digital marketing campaigns and promotions to attract new customers. Their duties include analyzing the success of previous and current marketing campaigns, negotiating with social media influencers and other contractors, and coordinating their actions and marketing strategies with other departments.

Digital Marketing Manager duties and responsibilities

Digital Marketing Managers ensure that employees follow company policies and regulations. They review digital content to ensure it meets the requirements of each campaign, give feedback, and ask for changes when needed. Duties and responsibilities in a Digital Marketing Manager job description may include:

  • Completing performance evaluations for employees and contractors
  • Researching ways to penetrate new markets
  • Analyzing sales statistics and using them to report on the success of marketing campaigns and products
  • Answering questions from workers and making suggestions to improve productivity
  • Meeting with marketers, executives, product developers, or others to create sales strategies
  • Using software to record sales and monitor employees
  • Keeping marketing costs below budget
  • Choosing the most effective places to advertise for each product or service

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Digital Marketing Manager Job Description Examples:

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
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What does a Digital Marketing Manager do?

Digital Marketing Managers oversee marketing campaigns from their initial ideation to implementation and eventual completion. These social media, email, and online advertising campaigns can include ads, funny or instructional videos, website content, blog posts, and more. Digital Marketing Managers also hire and train team members, set deadlines, and change employee schedules and duties when needed. Many companies depend on these versatile employees’ help in keeping their reputations outstanding, as well as finding ways to increase sales, maintain relationships with existing customers, and attract new clients.

Digital Marketing Manager skills and qualifications

Successful Digital Marketing Managers are proficient with computers and social media, and they can work with a variety of people and personalities. They are also polite, persuasive, professional, and creative. Top skills and qualifications for Digital Marketing Managers include:

  • Excellent written and verbal communication skills
  • Organization and time management skills
  • Understanding of the products or services the company sells and their industry
  • Ability to analyze and interpret sales, website, and social media statistics
  • Knowledge of search engine optimization, email marketing, lead generation, and other digital marketing methods
  • Ability to complete tasks under pressure and resolve disputes between employees
  • Ability to keep track of lots of small details

Digital Marketing Manager experience requirements

Most Digital Marketing Manager jobs require three to five years of digital marketing experience as well as a year of management experience. However, some companies will consider candidates without management experience if they are familiar with digital marketing.

Digital Marketing Manager education and training requirements

Many Digital Marketing Manager jobs require a bachelor’s degree in business, marketing, public relations, communications, journalism, or a related field. Some companies prefer candidates with a master’s degree, and on-the-job training is usually required. Digital Marketing Managers need to keep their knowledge current about new products, services, and industry regulations. They will also need to know which social media sites are most popular with their customers and keep track of any current events that could impact advertising campaigns.

Job description samples for similar positions

If a Digital Marketing Manager isn’t exactly what your organization is looking for, some similar job description samples include:

Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
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Digital Marketing Manager job description FAQs

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