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Merchandiser Job Description: Top Duties and Requirements

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A Merchandiser is responsible for ensuring that a brand’s offerings get distributed to all the brand’s stores and that stock is always available. Their duties include boosting sales by creating displays for merchandise and promotions that drive business into the brand’s stores, providing customer service to retail store employees, and helping handle customer service or clerical issues with clients.

Merchandiser duties and responsibilities

Merchandisers play an important role in the operation of retail chain stores and outlets, working between the manufacturers and the retail outlet owners. Key responsibilities for a Merchandiser may include:

  • Finding the best locations within each retail outlet and positioning products in an appealing way
  • Removing damaged, expired, or unsuitable products from circulation
  • Tracking sales to monitor product popularity
  • Creating promotions and discounts for particular products
  • Conducting focus groups, research, interviews, and surveys to determine viability of specific products, product development, and gaps in the market
  • Advocating for removing products that have not gained market popularity
  • Maintaining relationships with collaborators to promote the brand
  • Conducting competitor analysis to stay ahead of the market

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Merchandiser Job Description Examples:

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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What does a Merchandiser do?

Merchandisers are a vital part of the retail industry. They serve as a go-between for retail outlets and manufacturers to ensure the brand’s products are available at retail stores and that stock is replenished as needed. Merchandisers work with the retail team to create promotions and attractive displays in stores to make products more appealing to customers. They also provide customer service to retail store owners by addressing issues, answering questions, and ensuring customer satisfaction.

Merchandiser skills and qualifications

Merchandisers must possess many skills and qualifications to perform their jobs successfully, and manage the responsibilities of keeping brands relevant, including:

  • Excellent oral and written communication
  • Ability to create engaging product displays
  • Knowledge in marketing strategy and ways to solve problems that arise
  • Understanding statistical procedures and data analysis
  • Awareness in market research strategies to determine collaborator and consumer needs
  • Computer and social media skills
  • Ability to work with the team and individually
  • Professionalism

Merchandiser experience requirements

Merchandiser candidates will often have prior experience as a Retail Merchandiser, Visual Merchandiser, or in another Merchandiser role. Merchandisers may also gain relevant experience from working in similar roles, such as within a marketing team or in a merchandising-related internship. Experience with high-level retail roles, marketing, and customer service are also desirable.

Merchandiser education and training requirements

Merchandisers will often have relevant on-the-job experience in merchandising roles as well as a bachelor’s degree in marketing, finance, business, or another relevant field. Though it’s not necessary, having a degree provides a Merchandiser with a higher level of understanding of the expectations of the role and the larger market. Many positions will list a degree as preferred, so the candidate should be able to showcase the necessary skills, creativity, and experience to perform the job effectively.

Merchandiser salary expectations

According to Indeed Salaries, the average salary for a Merchandiser is $15.35 per hour. Keep in mind that may vary by the relevant experience, location, education level, and company.

Job description samples for similar positions

If a Merchandiser isn’t the position you’re looking for, other job description samples are available for related job positions including:

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Merchandiser job description FAQs

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