What does a Merchandiser do?
Merchandisers are a vital part of the retail industry. They serve as a go-between for retail outlets and manufacturers to ensure the brand’s products are available at retail stores and that stock is replenished as needed. Merchandisers work with the retail team to create promotions and attractive displays in stores to make products more appealing to customers. They also provide customer service to retail store owners by addressing issues, answering questions, and ensuring customer satisfaction.
Merchandiser skills and qualifications
Merchandisers must possess many skills and qualifications to perform their jobs successfully, and manage the responsibilities of keeping brands relevant, including:
- Excellent oral and written communication
- Ability to create engaging product displays
- Knowledge in marketing strategy and ways to solve problems that arise
- Understanding statistical procedures and data analysis
- Awareness in market research strategies to determine stakeholder and consumer needs
- Computer and social media skills
- Ability to work with the team and individually
Merchandiser experience requirements
Merchandiser candidates will often have prior experience as a Retail Merchandiser, Visual Merchandiser, or in another Merchandiser role. Merchandisers may also gain relevant experience from working in similar roles, such as within a marketing team or in a merchandising-related internship. Experience with high-level retail roles, marketing, and customer service are also desirable.
Merchandiser education and training requirements
Merchandisers will often have relevant on-the-job experience in merchandising roles as well as a bachelor’s degree in marketing, finance, business, or another relevant field. Though it’s not necessary, having a degree provides a Merchandiser with a higher level of understanding of the expectations of the role and the larger market. Many positions will list a degree as preferred, so the candidate should be able to showcase the necessary skills, creativity, and experience to perform the job effectively.
Merchandiser salary expectations
According to Indeed Salaries, the average salary for a Merchandiser is $15.35 per hour. Keep in mind that may vary by the relevant experience, location, education level, and company.
Job description samples for similar positions
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