What does a Creative Director do?
A Creative Director helps make advertisements, magazines, movies, television shows, video games, and other types of media. Creative Directors oversee media output, working closely with clients to create unique brand identities for companies. They make sure that all content from a client has a coherent style that attracts viewers and readers and encourages them to become customers.
Creative Directors often select cover art and image layouts for the interior pages of books and magazines. They also choose music, directors, actors, and other staff to work on video or audio projects. They can supervise the creation of a company website, newsletter, or logo as well.
Creative Director skills and qualifications
Successful Creative Directors are professional and organized. They have extensive film, photography, and art skills, and they can work with a variety of people and personalities. Top skills and qualifications for a Creative Director include:
- Excellent written and verbal communication skills
- Good time management skills and the ability to manage multiple deadlines
- Extensive understanding of the services or products that the business sells and the industry that it works in
- Knowledge of industry laws and company regulations
- Understanding of the image the business wants to project and the types of customers it wants to attract
- Ability to resolve disagreements with clients and employees
Creative Director experience requirements
Most Creative Director jobs require five to eight years of experience in creative positions. The best candidates also have at least two years of experience as a Creative Director. Before hiring a new Art Director, you should review the applicant’s portfolio of past projects. That way, you can decide if the person’s artistic style and skills match your company’s needs.
Creative Director education and training requirements
Most Creative Director jobs require a university degree in art, web design, graphic design, filmmaking, broadcasting, theatre, journalism, or a similar subject. On-the-job training is usually required, and Art Directors will need to keep their knowledge current about new computer simulation, graphic design, filmmaking, and animation techniques.
Creative Director salary expectations
According to Indeed Salaries, the average salary for a Creative Director in Canada is $83,289 per year. This varies depending on experience, location, and the size of the hiring company.
Job description samples for similar positions
If a Creative Director isn’t exactly what your business or is looking for, some similar job description samples include: