Jumpstart your hiring with a $100 CAD credit to sponsor your first job.*
Sponsored jobs are 4.5X more likely to result in a hire.**
Invite matched candidates to apply
Increase your visibility in job search results
Appear to more candidates longer
*The $100 CAD Sponsored Job credit offer is only available for new accounts in Canada that post a job and expires one year after account creation. Upon expiration of the credit, users are charged based on Sponsored Job budget. Terms, conditions, and quality standards apply **Indeed data (worldwide)
Brand Manager Job Description: Top Duties and Requirements
A Brand Manager, or Brand Strategist, is responsible for developing a marketing and public relations strategy to advertise a company’s brand and encourage sales. Their primary duties include developing advertising campaigns, arranging media coverage of the brand, and compiling reports to assess the success of campaign and advertising strategies.
A Brand Manager is expected to perform regular tasks daily to ensure the best level of promotion for their brand. Some tasks expected of a Brand Manager in any industry include:
Develop and maintain good relationships with relevant media outlets and arrange interviews
Develop advertising campaigns with clear-cut strategies and goals
Manage a marketing team
Promote the brand, product, or service via email, print, broadcast, or other forms of promotion
Act as a representative of the brand in professional settings
Create and distribute reports with analytical data about each campaign strategy used
Plan and organize publicity events
Perform regular surveys to learn more about what their clientele is looking for
Our company is looking for a Brand Manager to join our team. Working under Marketing Managers or CMOs, Brand Managers serve as the point-person for developing, implementing and executing marketing initiatives and activities for their particular brand. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships.
Education Requirements:
Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field.
1-2 years experience is often required.
Essential Skills:
Business savvy.
Ability to multitask.
Excellent written and verbal communication skills.
Strong research and analytical skills.
In-depth understanding of the company�s current products and future concepts.
A willingness to listen.
Ability to think creatively and innovatively.
Budget-management skills and proficiency.
Analytical skills to forecast and identify trends and challenges.
Roles & Responsibilities:
Maintain a company or individual�s public image through the implementation of marketing initiatives.
Make decisions about the cost of branding and analyzing trends in customer spending.
Build relationships with influencers, journalists and media outlets.
Oversee social media accounts and ensure brand consistency.
Day-to-Day Duties:
Communicate with company executives, marketing personnel and public figures.
Complete research into industry trends and public perception.
Aid in the creation of marketing and advertising campaigns to strengthen the client�s brand identity.
Develop custom marketing and advertising strategies.
Create designs and layouts for media outlets.
Write pitches, blog posts and articles.
Conduct meetings with clients.
Oversee marketing staff.
Job Type: Full-time
Salary: $47,573.71-$62,346.88 per year
Benefits:
Commuter benefits
Company events
Dental care
Disability insurance
Employee assistance program
Extended health care
Life insurance
Paid time off
RRSP match
Tuition reimbursement
Vision care
Work from home Schedule:
Day shift
Monday to Friday Supplemental pay types:
Bonus pay
Commission pay
Overtime pay
Retention bonus
Signing bonus
Tips
Education:
Secondary School (preferred)
Experience:
Marketing: 1 year (preferred)
Ability to Commute:
Edmonton, AB T5N 3Z1 (preferred)
Ability to Relocate:
Edmonton, AB T5N 3Z1: Relocate before starting work Location: In person
Example 2
The Brand Manager is responsible for leading the creation and execution of consumer-facing brand and product strategies, and for growing the Company's brand portfolio into an industry leader in brand equity.
This position requires a self-starter with a true entrepreneurial spirit, a commitment to detail, fostering strong relationships and a track record of delivering results. The cannabis industry is fast paced, and we need great people to help us continue our success. If you possess the grit to grow your career in the emerging industry, then come win with us!
Key Duties & Responsibilities:
Lead the creation of annual brand marketing strategies
Monitor the marketplace for competitive activities
Contribute to the development and execution of a long-range innovation pipeline
Work with the commercialization team to create new product ideas, brand and product specifications, pricing, and sell-in strategies to key customers
Manage B2B email strategy and execution
Work in close collaboration with the sales and commercialization teams to create integrated commercial launch plans for new brands and products
Manage a significant brand and trade marketing budget
Conduct regular, strategic business reviews to analyze trends, category performance, and identify opportunity areas, and present recommendations to the leadership team and trade partners
Develop and execute winning in-store brand strategies and promotions
Develop and execute digital and social media tactics in support of brand-building strategies
Potential to manage a direct report
Qualifications and Requirements:
Candidates need minimum 3-5 years experience in a Brand Management in a CPG, Beverage Alcohol, Cannabis, or other related industry
Clear passion for and solid understanding of cannabis and cannabis-based products
BA in Marketing, Business, or other related fields; an MBA would be an asset
Experience with brand building, innovation, commercialization, trade marketing, design, cross-functional team leadership, and leading external agencies to business success
Experience writing creative briefs, giving detailed and useful creative feedback, and working with designers on creative projects
Proficiency in using Microsoft 365 suite (Teams, Outlook, Excel, PowerPoint, and Word)
Proficiency in using Adobe suite products (Photoshop, Illustrator, InDesign)
Strong copywriting abilities
We appreciate the interest from all candidates; however, we will be contacting only those that best fit our client�s requirements.
Terra Recruitment welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Job Type: Full-time
Salary: $60,000.00-$70,000.00 per year
Schedule:
8 hour shift
Ability to commute/relocate:
Richmond Hill, ON: reliably commute or plan to relocate before starting work (required)
Education:
Bachelor's Degree (preferred)
Experience:
brand marketing: 3 years Location: Hybrid remote in Richmond Hill, ON
Example 3
Position: Full time - Brand Manager
Richmond Hill, ON
Expected Start Date: As soon as possible
Annual Salary: $55,000 � $70,000
About Sensi Brands Inc.
Sensi Brands [website] (SBI) is a Canadian licensed cannabis cultivation, processing, and consumer packaged goods company. SBI has established a world-class cannabis product innovation centre and operates a portfolio of award- winning, market leading cannabis brands including Station House, Sensimila, Potluck and Good Greens Medical.
SBI operates five lines of business servicing the domestic and global cannabis industry including: wholesale product distribution, a consumer brands portfolio, a medical marketplace, a full-service medical cannabis clinic, and a retail �farm-gate� store located at our production facilities in St. Thomas, Ontario.
To learn more about Sensi Brands: please visit [website], Station House: [website], Sensimila: [website], Potluck: [website], Good Greens Medical: [website], Sensi Medical Marketplace: [website], Medical Marijuana Consulting: [website], and our farm-gate store Station House Cannabis Co. at [website]
Job Description:
Reporting to the Director of Brand and Product Strategy, the Brand Manager is responsible for leading the creation and execution of consumer-facing brand and product strategies, and for growing the Company's brand portfolio into an industry leader in brand equity. This position requires a self-starter with a true entrepreneurial spirit, a commitment to detail, fostering strong relationships and a track record of delivering results. The cannabis industry is fast paced, and we need great people to help us continue our success. If you possess the grit to grow your career in the emerging industry, then come win with us!
Key Duties & Responsibilities:
Lead the creation of annual brand marketing strategies
Monitor the marketplace for competitive activities
Contribute to the development and execution of a long-range innovation pipeline
Work with the commercialization team to create new product ideas, brand and product specifications, pricing, and sell-in strategies to key customers
Manage B2B email strategy and execution
Work in close collaboration with the sales and commercialization teams to create integrated commercial launch plans for new brands and products
Manage a significant brand and trade marketing budget
Conduct regular, strategic business reviews to analyze trends, category performance, and identify opportunity areas, and present recommendations to the leadership team and trade partners
Develop and execute winning in-store brand strategies and promotions
Develop and execute digital and social media tactics in support of brand-building strategies
Potential to manage a direct report
Qualifications and Requirements:
Candidates need minimum 3-5 years experience in a Brand Management in a CPG, Beverage Alcohol, Cannabis, or other related industry
Clear passion for and solid understanding of cannabis and cannabis-based products
BA in Marketing, Business, or other related fields; an MBA would be an asset
Experience with brand building, innovation, commercialization, trade marketing, design, cross-functional team leadership, and leading external agencies to business success
Experience writing creative briefs, giving detailed and useful creative feedback, and working with designers on creative projects
Proficiency in using Microsoft 365 suite (Teams, Outlook, Excel, PowerPoint, and Word)
Proficiency in using Adobe suite products (Photoshop, Illustrator, InDesign)
Strong copywriting abilities
Benefits:
Competitive compensation package
Comprehensive group health benefits package
Extensive training and professional development opportunities
Career growth opportunities for advancement
How to Apply:
Should you feel that you meet the criteria listed in this posting, please submit your resume via Indeed. We thank all applicants however only those selected for an interview will be contacted. Sensi Brands is an equal opportunity employer, and we strive to provide a culturally diverse workforce. We do not discriminate based on race, creed, color, national origin, age, sex, religion, marital status, sexual orientation, or disability. Accommodations are available upon request for candidates taking part in all aspects of the selection process.
Job Type: Full-time
Salary: $55,000.00-$70,000.00 per year
Flexible Language Requirement:
French not required Schedule:
Monday to Friday
Application question(s):
Do you possess 3+ years of work experience in a Brand Management role in CPG, Beverage Alcohol, Cannabis, or other related industry? If yes, please list the industry you have worked in
Do you hold a BA in Marketing, Business, or other related fields?
Do you have a passion for and solid understanding of cannabis and cannabis-based products?
Are you able to commute into the office in Richmond Hill at least four times a week?
Full-time, Compensation:commensurate with experience (base + commission with upside)
Leda Health Innovations Inc. is a sales, marketing and distribution company in the juvenile industry. Our portfolio includes over 15 brands with shipments coming from all over the world. As we continue to grow, we are looking for a Brand Manager to run the day-to-day for a stroller brand that is joining our portfolio.
The ideal candidate is well-rounded and ready to do what it takes to make the brand successful and to take it to new heights in our market. While supported by our infrastructure and other departments (admin, accounting, inventory, logistics, management etc.), a successful candidate should have an ability to wear many hatsand be highly motivated to learn and grow.
This candidate will report to our President and work with other account managers as it relates to sales, marketing & customer service.
Essential Duties and Responsibilities:
Responsibilities include:
Sales to existing and prospective customers
Booking meetings
Product knowledge training for store staff
Customer Service
Some car & air travel required
About the Brand � Valco Baby
30+ year old brand with expertise in manufacturing high quality and affordable products.
Has been a successful brand in Canada for 5-6 years since launching with sales at independent boutiques across the country.
Product range stands for quality & value and has broad appeal to retailers and consumers alike.
Innovative range with features & trends parents want!
Education and/or Work Experience Requirements:
College Diploma/Degree or related work experience
Sales experience � either B2B or B2C
Strong communication (written and verbal), organization and presentation skills - A People Person!
Excellent knowledge of Excel
Strong time management and multitasking skills and a great work ethic
Must be energetic and fun to work with
Must be Passionate and Hungry!
We believe this is an exciting role to continue to grow the Valco Baby brand in Canada. If you believe you have what it takes and are passionate about this role, please reach out and let us know.
Job Type: Full-time
Salary: From $55,000.00 per year
Benefits:
Casual dress
Dental care
Extended health care
On-site parking
Paid time off
Store discount Schedule:
Monday to Friday Supplemental pay types:
Bonus pay
Commission pay
Ability to commute/relocate:
North York, ON: reliably commute or plan to relocate before starting work (required)
Experience:
Sales: 2 years (required)
Work Location: One start date: 2023-01-02
Example 5
Entomo Farms� Brand Manager is responsible for creating and implementing the brand and marketing strategy into the key areas of Sales (Retail, Shopify, Amazon), Partnerships, and Social Media, for both Entomo Farms and Actually Foods. The objective of this role is to ensure that the positioning of all products will resonate with customers. Key goals include growth in brand awareness, trial and repurchase, and social communities. In addition, this role includes digital retention and sales efforts with email and rewards/loyalty programs to extend lifetime customer value. This role has a wide scope of responsibility across sales and marketing and requires laser focus on KPI�s to ensure success in all activities without getting lost in too many details or tactics.
Responsibilities
Analyze brand positioning and consumer insights
Develop and implement multi-channel marketing strategies
Lead creative development and serve as primary liaison with designer
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing and sales campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors� activities, along with retailer sales performance
Oversee new and ongoing sales, marketing, and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand�s direction, choices, and tactics
Work directly with sales broker and various marketing groups
Develop sales and promotional strategies while managing customer P&Ls
Forecasting - rolling 12 across all channels
Sales Budget creation and maintenance
Sales and GAP reporting, retail strategies for continued growth
Assist with all vendor relations
Manage e-commerce - Shopify, Amazon
Manage PPC Amazon Ads consultant
Plan, implement and optimize organic social content calendar (FB, Tik Tok, IG, and LinkedIn) and proactively engage with community
Create, execute, and measure email marketing program
Create, execute, and measure a loyalty and rewards program
Source, create, execute, and measure all digital partnerships including sponsored e-blasts, podcast ads, and sponsorship opportunities
Liaise with web designer /IT consultant to oversee all required site updates linked to managed programs
Requirements and skills
Proven working experience as Brand Manager or Associate Brand Manager
Proven ability to develop brand sales, and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns across multiple channels
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up to date with latest trends and marketing best practices
Degree in marketing or a related field
Works well independently or as a member of a small team
Familiarity with paid advertising on Amazon, Facebook, and Tik Tok, as well as email marketing a bonus
Interest in edible insects
Job Type: Full-time
Salary: $70,000.00-$80,000.00 per year
Flexible language requirement:
French not required Schedule:
Monday to Friday
Experience:
Marketing: 2 years (required)
Brand Management: 2 years deadline: 2022-06-17
Example 6
R�sum� du poste
Le/la titulaire du poste soutiendra les chefs de marque et les aidera dans leurs t�ches et responsabilit�s idiennes. Il/elle apportera son aide, notamment en correspondant avec les parties prenantes, en produisant divers rapports, en r�pondant aux demandes, en compilant du mat�riel pour la promotion et en effectuant d'autres t�ches connexes.
Responsabilit�s
- Fournir un soutien administratif de haut niveau
- Gestion, suivi et classement des diff�rents dossiers et projets
- Entr�e et sortie de donn�es
- Produire et compiler des rapports de veille �conomique, notamment des rapports sur les ventes, les stocks et la distribution.
- Effectuer une analyse pr�liminaire des performances de la marque (r�sultats des ventes, co�ts, rentabilit�, etc.)
- Cr�er des pr�sentations ciblant plusieurs parties prenantes
- Pr�parer les communications relatives aux lancements de produits, aux changements de prix, aux promotions, etc.
- G�rer l'inventaire des produits et du mat�riel promotionnel
- Pr�parer la documentation n�cessaire aux examens commerciaux
- Suivre et mettre � jour les pr�visions de ventes
- Compiler et envoyer les notes de d�bit (charges) mensuelles aux fournisseurs
- Gestion de la construction des pr�sentoirs
- Tenir � jour les calendriers promotionnels
- Suivre et compiler les informations sur la concurrence � partir d'Internet et de documents imprim�s
- Planifier, pr�parer et assister aux �v�nements marketing et aux salons professionnels
- Surveiller et distribuer les �chantillons
- Assurer une communication claire et concise avec les fournisseurs
- Travailler en �troite collaboration avec les d�partements des ventes et des achats
- Effectuer d'autres t�ches selon les besoins
Qualifications
- Dipl�me universitaire en administration des affaires / marketing ou exp�rience pertinente d'au moins 5 ans.
- Bilinguisme requis (fournisseurs internationaux)
- Connaissance avanc�e de la suite Microsoft Office (Excel, PowerPoint, Word, Outlook,)
- Int�grit� et conscience professionnelle
- Communication efficace et courtoise
- Excellentes comp�tences interpersonnelles et esprit d'�quipe
- Capacit� � s'adapter aux changements
- Capacit� � travailler aussi bien de mani�re ind�pendante qu'en �quipe
- Esprit d'analyse et orientation vers les solutions - haut niveau de d�tail et attention aux d�tails
- Capacit� � travailler sous stress et � g�rer les priorit�s
- Grande autonomie, disponibilit�, initiative et pers�v�rance
- Excellentes aptitudes � la gestion du temps
*Une connaissance pratique de l'environnement SAP serait un atout.
Conditions de travail
Poste permanent � temps plein . Horaire hybride. La semaine r�guli�re de travail est de 37.5 heures, de 8h30 � 17h00. Les �ch�ances critiques doivent �tre respect�es et peuvent parfois n�cessiter de la flexibilit� et des heures suppl�mentaires.
************************************
Job Summary
The individual will support Brand Managers and assist with their daily duties and responsibilities. He / She will provide assistance including but not limited to corresponding with stakeholders, produce various reports, respond to requests, compile materials for promotion, and perform other related tasks
Responsibilities
Provide high-level administrative support
Management, monitoring and classification of the different files and projects
Data input & output
Produce and compile business intelligence reports including but not limited to, sales, inventory and distribution reports
Prepare communications related to product launches, price changes, promotions, etc.
Inventory management of products and promotional materials
Prepare the necessary documentation for business reviews
Track and update sales forecasts
Compile and send monthly debit memos (charges) to suppliers
Management of display building
Maintain promotional calendars
Monitor and compile competitive information from Internet and printed documents
Plan, prepare and attend marketing events & trade shows
Monitoring & distributing samples
Ensure clear and concise communication with suppliers
Closely work with the sales & purchasing departments
Perform other tasks as required
Qualifications
College Degree in Business Administration / Marketing or relevant experience of at least 5 years
Advanced knowledge of Microsoft Office Suite (Excel, PowerPoint, Word, Outlook,)
Integrity and professional manner conscience
Effective and courteous communications
Excellent interpersonal skills and team spirit
Ability to adapt to changes
Ability to work independently as well as part of a team
Analytical and solution-oriented - high level of details and attention to details
Ability to work under stress and manage priorities
Great autonomy, availability, initiative and perseverance
Excellent time management skills
A working knowledge in a SAP environment would be an asset.
Bilingual.
Working conditions
Permanent Full-time. Hybride schedule. The regular workweek is 37.5 hours, from 8h30 to 5:00. Critical timelines must be respected and on occasions may require flexibility and additional hours.
Type d'emploi : Temps plein, Permanent
Avantages :
Assurance Dentaire
Assurance Invalidit�
Assurance Maladie Compl�mentaire
Assurance Vie
Assurance Vision
Cong�s de Vacances et Compensatoires
�v�nements d'Entreprise
Horaires flexibles
Nourriture � Prix R�duit ou Gratuite
Programme d'Aide aux Employ�s
REER Collectif
Stationnement sur place
Tenue D�contract�e
Travail � domicile Horaire :
8 de jour
Example 7
ROLE:Brand Manager
Reports TO:Marketing Director
Location:Burnaby, BC
We are looking for an Brand Managerto join our Marketing team. As the Brand Manager, you will have a big hand in both developing and executing the brand strategy to drive and accelerate our growth.
Opportunities This is a very exciting time for the marketing team as we continue to grow and expand! This role will be responsible for the development of marketing plans, advertising and promotional programs, pricing and sales forecasts to facilitate the volume and profit growth and support the achievement of company growth targets.
You must be a go-getter with exceptional communication and organizational skills. You will continue to grow your skills you have learned in many areas such as PR, social, digital, packaging, events and other consumer programs.
HERE IS WHO YOU ARE�
DRIVE & Motivation
You would love to work in an entrepreneurial environment where �change� is the only constant
You are passionate about marketing and want to grow your career in this field
You want to grow your customer service skill and abilities
Character & Abilities
You are a planner who can juggle multiple projects and priorities with urgency, efficiency, and accuracy
You are an excellent communicator who can easily work independently or collaboratively in a team
You have a positive attitude with the drive for results and excellence Knowledge & Skills
You have strong time management and organizational skills
You have top-notch communication and interpersonal skills � oral and written
You have experience or knowledge with consumer data (Nielsen, Homescan) a strong asset.
You have strong analytical and project management skills, with ability to lead cross functional teams and are familiar with the stage gate process. Experience
You have 7+ years in marketing in a CPG environment
You have bachelor�s degree in related field (marketing, business), from an academically reputable university preferred.
Things YOU WILL DO�
Leads the development of new products and formula improvements to best meet the needs of customers and consumers
Manages relationships with partners and Agencies to ensure a unified Brand image and message throughout advertising, packaging and promotional efforts
Uses research information and available data to capitalize the growth opportunities and track the performance of the market, our company, and competition
Develops and executes strategic marketing plans to facilitate volume and profit growth to meet company objectives, including: Brand reviews/analyses, budget management (coding and approving invoices, business cases,), promotional plans (managing agency relationships), media/ad plans, competitive analyses, and accurate forecasting for new products
Plans and develops the organization's advertising and promotion activities through internal and external suppliers. including day-to-day communication, budget management, and negotiating costs
OTHER �
Develop consumer insights through trend gathering and competitive monitoring
Recommends and manages research with our various agency partners
Identifies opportunities for product improvements and line extensions and manages their implementation
Job Types: Full-time, Permanent
Benefits:
Casual dress
Company pension
Dental care
Disability insurance
Extended health care
Flexible schedule
On-site parking
Paid time off
RRSP match
Vision care
Work from home Schedule:
8 hour shift
Application question(s):
Will you be able to reliably commute or relocate to Vancouver, BC for this job?
Education:
Bachelor's Degree 7 years (preferred)
Hey there! While you’re here, why don’t you post your job to Indeed!
A Brand Manager is responsible for developing and implementing a strategy that maximizes the brand’s exposure and increases its profitability. They oversee a team of marketing professionals and ensure the team effectively follows the strategy, and advertises the company well. The Brand Manager also communicates with media contacts regularly and maintains a good relationship with them to make future promotional strategies even easier to roll out. They report all data associated with their campaigns to show how much the brand has gained from each specific campaign.
Brand Manager skills and qualifications
A successful Brand Manager candidate has the necessary skills and qualifications to effectively promote and represent the company. Some of the common skills required include:
Exceptional communication skills
In-depth knowledge of social media and other promotional platforms
Strong interpersonal skills
Strong organizational skills
Excellent reporting and analytical skills
Excellent knowledge of digital technology and software programs
Excellent leadership skills
Brand Manager experience requirements
As a management position, a Brand Manager needs significant experience in marketing and public relations. Look for candidates with several years of experience as an Assistant Brand Manager or Marketing Specialist. Evidence of project management, supervision, or leadership experience is extremely valuable and necessary for successful Brand Managers.
Brand Manager education and training requirements
Brand Managers need a degree in marketing, advertising, business, public relations, communications, journalism, or a related field. Candidates with a Master of Business Administration (MBA) are preferred, as they have an in-depth understanding of concepts like economics and the market. Look for candidates who are confident and comfortable public speaking, and can exemplify their communication skills.
Brand Manager salary expectations
According to Indeed Salaries, the average Brand Manager salary in Canada is $63,446 per year. Salaries will vary based on factors such as geographical location, size and type of industry, and level of experience.
Job description samples for similar positions
If this job description sample isn’t exactly what you were searching for, consider similar samples including:
What is the difference between a Brand Manager and a Brand Ambassador?
A good Brand Manager has an outgoing personality. They are likable and easy to talk to. A good candidate for this position is someone who understands people well and is very good at communicating with different personality types. Look for a candidate who is open, friendly, and confident.
Job Description Examples
Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.
*Indeed provides this information as a courtesy to users of this site. Please note that we are not your recruiting or legal advisor, we are not responsible for the content of your job descriptions, and none of the information provided herein guarantees performance.
