Special offer 

Jumpstart your hiring with a $100 CAD credit to sponsor your first job.*

Sponsored jobs are 4.5X more likely to result in a hire.**
  • Invite matched candidates to apply
  • Increase your visibility in job search results
  • Appear to more candidates longer

Product Manager Job Description: Top Duties and Requirements

A Product Manager, or a Product Management Director, guides product development from inception to sale. Their duties include overseeing teams of Engineers, Developers and Salespeople, hiring and training employees, and deciding which new product ideas will be most successful.

Build a Job Description

Product Manager duties and responsibilities

Product Managers survey customers about products and tell Engineers and Product Developers which features new products need. They also make sure new and existing products follow applicable laws and regulations. Product Managers predict production costs and prices for future products to make sure that they’ll be profitable, and ensure new products fit with the company’s brand. Some other duties and responsibilities in a Product Manager job description may include:

  • Helping with performance evaluations for sales and marketing teams, Engineers, and Developers
  • Researching ways to work in new markets
  • Making suggestions to improve productivity and reduce costs
  • Meeting with Marketers, Product Developers, department heads, executives, and others to brainstorm ideas for new products and create sales strategies
  • Deciding which products will be most successful
  • Using software to record sales and monitor employees
Build a Job Description

Product Manager Job Description Examples:

What does a Product Manager do?

Product Managers set sales quotas for individuals and sales teams, guide and approve marketing campaigns, and develop sales processes and techniques. They also read reports from managers and department heads and give written or in-person updates to executives. Product Managers analyze sales statistics for existing products and make changes to marketing campaigns when needed. They also identify new markets for products and recommend updates as consumer needs change. Many businesses depend on these versatile employees to produce popular, quality products and keep sales high.

Product Manager skills and qualifications

Successful Product Managers are charismatic, persuasive, and professional. They can work with a variety of people and personalities while adapting to changing conditions and unexpected obstacles. The top skills and qualifications for Product Managers include:

  • Excellent written and verbal communication skills
  • Good leadership, organization, and time management skills
  • Outstanding attention to detail
  • Understanding of the products or services the business sells and the industry that the company works in
  • Analysis skills to interpret sales statistics and marketing data
  • Financial skills to follow a budget and evaluate the future profitability of products
  • Ability to adapt to unexpected events such as disruptions to production or shipping delays

Product Manager experience requirements

Most Product Manager jobs require more than three years of sales or marketing experience. Some positions require experience in the same industry. Management experience is usually preferred as well.

Product Manager education and training requirements

Most Product Manager jobs require a bachelor’s degree in business, marketing, business administration, or a related field. Some prefer people with a master’s degree, and on-the-job training is usually required. Product Managers must keep up with competitors, follow industry trends, and help adopt new technologies when they become available, so they often need to attend conventions and continuing education courses as well.

Product Manager salary expectations

According to Indeed Salaries, the average salary for a Product Manager in Canada is $83,131 per year. The salary can vary depending on the experience, location, or type of company that is hiring.

Job description samples for similar positions

If a Product Manager isn’t exactly what your company is looking for, some similar job description samples include:

Ready to Hire?Build a Job Description

Product Manager job description FAQs

What is a typical day like for a Product Manager?

A Product Manager plans product development, manufacturing, and sales. They decide when to introduce products and predict the markets where they’ll be most popular. A Project Manager communicates with manufacturers, Salespeople, and contractors to introduce products on time and make sure debuts go smoothly. Some Project Managers work on one project at a time, and others work to introduce multiple items at once. Project lengths can vary significantly depending on the type of project and its requirements.

What is the difference between a Product Manager and a Project Manager?

To write a great Product Manager job description, include an overview of the company, the products that it produces, and any details about processes and product management tools that the candidate will be expected to be familiar with. Talk about the skills, training, and experience specific to your industry required for the Product Manager as well. Mention the location where the new Product Manager will work, whether it would normally be a production site or corporate offices.

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

No search results found