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Outside Sales Representative Job Description: Top Duties and Requirements

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An Outside Sales Representative, or Outside Sales Associate, is responsible for conducting sales by meeting existing and potential clients face-to-face or over the phone. They source new clients, provide customer service, and meet sales quotas.

Outside Sales Representative duties and responsibilities

When writing a job description for an Outside Sales Representative, it’s important to specify duties and responsibilities required to excel in the role, including: 

  • Developing new business leads
  • Following up on leads and conducting research to identify potential prospects
  • Ensuring all communication with new or existing customers is logged into a CRM system
  • Preparing and analyzing data to build a sales pipeline
  • Offering professional, effective and efficient solutions for customer inquiries and concerns
  • Handling customer concerns effectively
  • Providing guidance on price competitiveness
  • Participating in trade shows, training or associated product meetings when necessary

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Outside Sales Representative Job Description Examples:

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
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What does an Outside Sales Representative do?

An Outside Sales Representative generally travels around their designated area to meet with new clients. They will also meet with existing clients to maintain relationships. Typically, an Outside Sales Representative is given quarterly or annual sales goals that they must meet. An Outside Sales Representative is responsible for sourcing new business using a variety of marketing tactics such as email or cold calling.

Outside Sales Representative skills and qualifications

A successful Outside Sales Representative will generally have various prerequisite skills and qualifications required for the duties of this job, including: 

  • Ability to meet deadlines in a fast-paced environment
  • Ability to work independently and as part of a team
  • Client management skills
  • Multitasking skills
  • Excellent selling and negotiation skills
  • Presentation skills
  • Ability to interpret and analyze sales data
  • Knowledge of basic computer programs such as Microsoft Outlook

Outside Sales Representative experience requirements

The right candidate should generally have at least three to five years of experience. It would also be beneficial to hire a Job applicant with experience working in your industry. In some cases, candidates with experience working as an Inside Sales Representative may be considered.

Outside Sales Representative education and training requirements

When looking for the right candidate for the role, search for someone who has completed a bachelor’s degree from an accredited university. If the job requires it, be sure to look for a job candidate who has a valid driver’s licence. Additionally, if the applicant is required to work with customers who speak French, then a bilingual candidate with formal French training will be required.

Outside Sales Representative salary expectations

According to Indeed Salaries, the average salary for an Outside Sales Representative is $63,939 per year. Salary can vary depending on experience, location, or the company that is hiring.

Job description samples for similar positions

If an Outside Sales Representative is not what you are looking for, other related job descriptions include: 

Create a culture of innovation
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Outside Sales Representative job description FAQs

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Job Description Examples

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