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Marketer Job Description: Top Duties and Requirements

A Marketer focuses on strategically positioning products or services before a target audience. Their duties include collecting and analyzing demographic data, employing strategic messaging to raise brand awareness, and driving traffic to generate leads.

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Marketer duties and responsibilities

A Marketer performs a range of essential duties that depend on their level of experience or specialization. They may have a variety of responsibilities, including:

  • Managing, supervising, or coordinating direct marketing campaigns for different products or services
  • Designing and developing new campaign concepts and subsequently implementing strategies
  • Preparing and presenting market research briefs and sales reports
  • Assisting in media planning and contract negotiation, including designing and positioning billboards, creating and placing media ads on radio and TV, and launching campaigns
  • Writing, editing, and uploading engaging content to various online platforms
  • Developing pricing strategies for products or services to be marketed and ensuring a balanced budget
  • Conducting market research to determine market segments’ specific needs, habits, interests, and other strategic factors for designing targeted marketing campaigns
  • Analyzing online traffic and conversion rates, and noting focus areas for future optimization
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What does a Marketer do?

Marketers are some of the most important employees in any company because they help increase sales and thus make the company profitable. Marketers are central to any business’ growth strategy. They work diligently to spread information about new products, expand the market size for a company’s products or services, observe demographic trends, and come up with customer targeting strategies. They conduct market research and examine market trends, develop pricing strategies for different market segments, and design advertising campaigns.

Marketer skills and qualifications

Since marketers are, on most occasions, the link between the firm and its customers, they need to be excellent communicators, skilled negotiators, and highly creative innovators to execute their duties successfully. They are also expected to have a good grasp of industry trends in order to manage projects efficiently, analyze competitors, and avoid cost overruns. Some vital skills to look for when hiring a marketer include:

  • Persuasive writing, active listening, and speaking or presenting
  • Excellent interpersonal skills, including the ability to collaborate with senior management, team members, customers, and other stakeholders
  • In-depth understanding of current social media and digital marketing strategies
  • Problem-solving, critical thinking, data analysis, and decision-making skills
  • Adaptability, creativity, and familiarity with contemporary marketing trends
  • Project management skills, including goal-setting and timeline management

Marketer experience requirements

Depending on the level of the Marketer’s position, industry knowledge is essential. Ideally, entry-level Marketer candidates should have some prior experience in junior marketing roles, like as an Assistant Marketer, or through internships. Mid-level Marketers should have two to five years of experience designing promotional campaigns, conducting market research, and developing pricing strategies.

Senior or executive positions require Marketers with over five years’ experience because they’re responsible for more high-level and complex tasks. Candidates will need to be confident in strategic planning and rolling out entire advertising campaigns. If you require a senior Marketer, look for candidates with leadership experience in a previous role. Candidates with existing industry knowledge are an asset.

Marketer education and training requirements

Successful candidates for a Marketer position need a bachelor’s degree in marketing, business administration, advertising, or public relations. However, for senior management positions, potential candidates may need a master’s or associate degree in a relevant field. Look for candidates with an academic background related to your industry.

Marketer salary expectations

According to Indeed Salaries, the average pay for a Marketer in Canada is $ 52.650 per year. This varies depending on the employer, the employee’s previous experience, and the location of the hiring organization.

Job description samples for similar positions

If a Marketer isn’t what you need, other jobs include:

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Marketer job description FAQs

How can you make your Marketer job description stand out?

Include an overview of the products or services your company offers. Describe the team environment the Marketer will work in, and the strategies you currently work with or are hoping to implement. List any additional work history, academic experience, or training requirements for the position, like a digital and social media marketing certificate. Include attractive benefits like a competitive salary range, flexible working hours, or RRSP-matching programs, if applicable.

Who does a Marketer report to?

Depending on a Marketer’s position and years of experience, they may report to various senior officials. Entry-level Marketers, for example, report to mid- or senior-level Marketers. Senior Marketers often report directly to a company’s Marketing Director or Chief Marketing Officer (CMO).

Do Marketers have different responsibilities in different industries?

While the marketing approach may differ depending on the industry a company operates in, a marketing department’s key functions hardly change. In every industry, Marketers focus on seven functions: distribution of goods and services, financing marketing activities, conducting market research, pricing products, reviewing marketing effectiveness, and promoting and selling products or services. How they manage these functions changes depending on several factors, including the industry.

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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