What does an agent do?

An agent generally helps clients secure opportunities, whether in entertainment, sports, real estate or business. They negotiate terms, connect clients with the right people and protect their interests in agreements. Agents typically balance administrative work, contract review and networking, while also staying aware of market trends. Their role ensures clients can focus on their goals while the agent manages the details behind the scenes.

Agent skills and qualifications

Agents typically require a blend of interpersonal, organizational and analytical skills, including:

• strong negotiation and persuasion skills
• can read and interpret contracts and agreements
• excellent organizational and time management abilities
• strong networking and relationship-building skills
• understanding of the industry relevant to their clients (entertainment, sports, real estate, etc.)
• effective written and verbal communication
• problem-solving skills to address disputes and find favourable outcomes
• confidentiality and discretion when managing client information

Agent experience requirements

To become an agent in Canada, candidates typically require at least one to three years of experience in client relations, contract negotiation or a related field. Experience in the industry where they intend to specialize, such as real estate, talent management or sports, can be a significant advantage. Employers typically value candidates who can demonstrate past success managing client accounts, negotiating agreements or generating new opportunities.

Agent education and training requirements

An agent generally holds a college diploma or bachelor’s degree in business, law, communications or a related field. Additional certifications may be required depending on the industry. For example, real estate agents must meet provincial/territorial licensing requirements. In some industries, practical experience or a strong network of contacts can be just as valuable as formal education. Training in negotiation, contract law or client management can further strengthen a candidate’s profile.

Agent salary expectations

According to Indeed Salaries, the average salary for an agent in Canada varies widely by industry. For example, real estate agents often earn through commission, while talent or sports agents may receive a percentage of client contracts. Salaries can range from $50,000 to over $100,000 annually, depending on experience, industry and location.

Job description samples for similar positions

If an agent is not exactly what your business needs, consider these relevant job descriptions:

• front desk agent
• insurance agent
• real estate agent
• travel agent

Agent job description FAQs

What makes a good agent job description?

A strong job description highlights the type of clients the agent will represent, the industry focus and the core responsibilities, such as contract negotiation, scheduling and client relationship management. Being clear about commission structures or salary expectations can also make the role more attractive to qualified candidates.

What is the difference between an agent and a manager?

An agent typically negotiates deals, finds opportunities and secures contracts for clients, while a manager frequently focuses on career strategy, guidance and long-term planning. Agents handle the business side of transactions, while managers oversee the growth and direction of a client’s career.

What should you look for in an agent’s resume?

Look for proven experience in negotiation, client management and contract handling. Pay attention to resumes that highlight measurable successes, such as securing high-value deals or expanding client opportunities. Industry-specific experience is also essential, as agents must understand the nuances of their market.

What qualities make an agent successful?

Successful agents are persuasive, adaptable and highly organized. They can balance multiple clients, find opportunities and negotiate favourable terms under pressure. Strong communication skills, integrity and being able to build trust typically separate top-performing agents from others.