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Marketing Specialist Job Description: Top Duties and Requirements

A Marketing Specialist, or Marketing Expert, is responsible for helping to promote a company or brand using various marketing tactics. The main responsibilities of a Marketing Specialist include supporting the development and management of marketing campaigns, helping to develop creative materials for marketing campaigns, and analyzing the effectiveness of those campaigns .

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What does a Marketing Specialist do?

A Marketing Specialist works within the marketing department to help figure out ways to promote the company to a specific audience. A Marketing Specialist will typically perform a competitive analysis to determine what marketing tactics their competitors are using. Marketing Specialists may also attend events or seminars to represent the organization.

Marketing Specialists may also be responsible for overseeing the company’s social media pages. This may include writing posts, putting together analytical reviews, and implementing social media advertising campaigns. Marketing Specialists will work with other members of the marketing team such as SEO Specialists, Website Analytics Specialists, Design Specialists, or others to help ensure successful marketing campaigns.

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Marketing Specialist Job Description Examples:

Example 1

Cethos Traduction, Inc. is on the lookout for a dynamic and results-driven Sales and Marketing Specialist to join our growing team in Montreal. Are you fluent in both English and French and have a proven track record in B2B sales? This is your opportunity to play a key role in a startup translation company and contribute to our mission of providing exceptional language services. As a Sales and Marketing Specialist, you'll engage in a variety of strategic tasks to drive our company's growth.

If you thrive on identifying and engaging potential clients, crafting compelling presentations, and building strong relationships, we want to hear from you. From lead identification and service presentation creation to consultative selling and geographic expansion, this role offers a diverse range of responsibilities that will challenge your skills and reward your efforts.

Key Requirements:

  • Bilingual proficiency in English and French
  • Proven experience in B2B sales
  • Exceptional communication skills
  • Strategic thinking and attention to detail
  • Entrepreneurial spirit and self-motivation

    Job duties in detail:

    1. Lead Identification and Outreach:

  • Research and identify potential B2B leads for translation services.
  • Utilize online platforms, industry directories, and networking events to identify prospective clients.
  • Initiate contact with leads through emails, phone calls, and other communication channels.

    2. Service Presentation Creation:

  • Develop engaging and informative service presentations that highlight the translation company's capabilities and offerings.
  • Customize presentations to address specific client needs and industry requirements.
  • Present the company's value proposition clearly and persuasively to potential clients.

    3. Email Campaigns:

  • Draft compelling emails to businesses that could benefit from translation services.
  • Craft personalized messages that resonate with the target audience's needs and pain points.
  • Follow up on initial emails to nurture leads and build rapport over time.

    4. Client Needs Assessment:

  • Conduct thorough needs assessments during initial interactions with potential clients.
  • Identify their language and localization requirements, cultural considerations, and project specifics.
  • Collaborate with the operations team to ensure accurate project scoping and delivery expectations.

    5. Relationship Building:

  • Cultivate strong relationships with both B2B and B2C clients, understanding their long-term translation needs.
  • Maintain regular communication to keep clients informed about new services and updates.
  • Address client inquiries, concerns, and feedback promptly and professionally.

    6. Consultative Selling:

  • Act as a consultative partner to clients, offering insights on translation strategies, quality assurance, and industry best practices.
  • Recommend tailored solutions that align with clients' business goals and budget constraints.

    7. Negotiation and Contracting:

  • Lead negotiation discussions with potential clients, balancing their needs with the company's pricing structure.
  • Prepare and finalize service agreements, ensuring all terms and conditions are clearly defined.

    8. Sales Reporting and Analytics:

  • Maintain accurate records of all interactions with leads and clients in a CRM system.
  • Generate regular sales reports, analyzing trends, conversion rates, and areas for improvement.
  • Utilize data-driven insights to refine sales strategies and optimize performance.

    9. Collaborative Teamwork:

  • Collaborate closely with the operations team to ensure seamless project handovers and delivery excellence.
  • Share market feedback, client preferences, and competitive insights to inform strategic decisions.

    10. Performance-Based Compensation:

  • Embrace a fixed salary plus commission structure, motivated by the opportunity to earn unlimited income.
  • Strive to exceed sales targets, actively seeking new business opportunities to maximize earnings.

    11. Geographic Expansion:

  • Contribute to the company's expansion efforts in the target geography by identifying growth opportunities and potential clients.
  • Assist in creating localized marketing materials and campaigns to resonate with the local market.

    12. Continuous Learning:

  • Stay updated on industry trends, emerging technologies, and competitors to maintain a competitive edge.
  • Attend relevant workshops, webinars, and networking events to enhance sales and marketing skills.

    As a Sales and Marketing Specialist in a startup translation company, your role is pivotal in establishing the company's presence and driving revenue growth within the target market. Your dedication, proactive approach, and ability to build lasting relationships will be crucial in achieving both personal and organizational success.

    Type d'emploi : Temps plein

    Salaire�: 32�364,11$ � 97�000,00$ par an

    Horaires de travail�:
  • Du Lundi au Vendredi
    Types de paie suppl�mentaire�:
  • Commissions



    Capacit� � faire le trajet ou � d�m�nager:
  • Laval, QC H7E 0C2: Faire le trajet sans probl�me ou pr�voir un d�m�nagement avant de prendre son poste (Obligatoire)

    Exp�rience:
  • B2B sales: 2�ans (Obligatoire)

    Langue:
  • Anglais (Obligatoire)

    Disposition � l'�gard des d�placements professionnels:
  • 50�% du poste : En pr�sentiel

    • Example 2

    About University Canada West:

    University Canada West is an innovative business and technology-oriented, dynamic, and growing institution that was founded in 2005. Based in Downtown Vancouver, the university is defined by its close connections to the business community and a commitment to outstanding student services.

    Here, at UCW, we connect recognized, well-established specialists and ambitious young professionals, so they learn from each other and thrive in our diverse environment. Together, we strive to create and maintain working environments that are inclusive, equitable, and welcoming.

    We are privileged to do this work on the unceded, traditional territories of the x?m??k??y??m (Musqueam), S?wx?w�7mesh (Squamish), and Sel?�l?witulh (Tsleil-Waututh) Nations. We thank them for having cared for this land since time immemorial, honour their graciousness to the students who seek knowledge here, and iterate our dedication to valuing the ongoing contributions of Indigenous peoples and communities.

    Primary Purpose

    University Canada West is looking to hire an experienced and versatile Email Marketing Specialist to join our award-winning in-house Marketing and Communications team.

    The candidate will be responsible for creating automated email campaigns including building creative mock-ups and layouts, content writing, editing, creating tracking links, testing for deployment and A/B testing.

    This position contributes to the overall digital marketing execution within the email channel to maximize customer response. The Email Marketing Specialist will play a key role in executing user-centric marketing drip campaigns. A successful candidate will possess UX skills, copywriting skills, project management skills, great attention to detail, and a passion for digital marketing.

    Success will be measured by email conversions, email engagement and click-through rates and open rates. The Email Marketing Coordinator will create customized and meaningful user experiences through email that promote long-term engagement.

    Specific Responsibilities

  • Work with the Digital Marketing Team to develop and implement comprehensive email marketing campaigns
  • Oversee creative development and implementation of new email templates and redesign of existing templates
  • Conduct A/B testing to optimize email campaigns
  • Generate reports and analytics on the success of email
  • Maintain a solid and reliable understanding of email marketing best practices, and regulations throughout North America (including CASL) and Global markets (including GDPR)
  • Work with Communications Team to write persuasive and accurate copy for emails, including captivating subject lines
  • Maintain the email marketing content calendar, and consider all key events and initiatives (both internal and external) when scheduling content for emails
  • Identify areas of opportunity and improvement in the email content creation and review process
  • Use web analytics and sales data to maximize sales conversion and optimize the user experience
  • Assist with weekly, monthly, quarterly, and annual reporting on all email marketing efforts, campaigns, and marketing initiatives
  • Assist with other day-to-day marketing activities as needed

    Position Requirements

    Qualifications:

  • Post-secondary education in marketing (preferably with a digital focus)
  • Minimum of 2 years of digital marketing experience with a focus in email marketing, marketing automation technology and marketing analytics
  • Minimum of 1 year ecommerce experience
  • Ability to edit and code basic HTML/CSS, preferably with experience specific to email
  • Knowledge of segmentation and persona development
  • Experience with design programs, such as InDesign and Photoshop
  • Working knowledge of Google Analytics or similar analytics tools
  • Experience with marketing automation platforms (e.g. Pardot, HubSpot, SalesForce Marketing Cloud, etc.)
  • Knowledge of project management software (e.g., Asana or Trello) an asset
  • Written and oral communication, attention to detail, and project management skills
  • Strong strategic and analytical thinking, risk analysis, problem-solving, customer-service, and organizational skills
  • Advanced proficiency in MS Office (including Word, Excel, PowerPoint and Outlook)
  • Excellent English written and verbal communication skills
  • Knowledge and solid understanding of GDPR and CASL legislation

    Job Types: Full-time, Permanent

    Benefits:
  • Company events
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Flexible schedule
  • Life insurance
  • Paid time off
  • RRSP match
  • Tuition reimbursement
  • Vision care
  • Wellness program
  • Work from home
    Schedule:
  • 8 hour Location: Hybrid remote in Vancouver, BC

    • Example 3

    Drewlo Holdings is seeking an energetic and innovative Digital Marketing Specialist. We are a family owned and operated company that has been in business for over 60 years. Since 1958 we have been constructing and operating rental apartment towers across Southwestern Ontario and proving homes to thousands of Canadians. We are the proud recipients of the �Rental Housing Provider of the Year� award though the Canadian Federation of Apartment Associations. Join the Drewlo team and start your career today!

    Benefits:

    � Health & Dental Benefits

    � Retirement Savings Match Program

    � $100/month discount off any Drewlo apartment rental

    � $20,000 discount off the purchase of a new Ironstone home *Conditions apply

    Key Responsibilities:

    � Copywriting & Content Creation via websites, blog, eblasts

    � Website management; content, SEO, Analytics

    � Maintain a pulse on the local market conditions, track vacancy rate and home sales trends

    � Maintaining accurate inventory

    � Collaborate and build strong relationships with various departments and levels within the organization

    Requirements:

    � Bachelor's degree or equivalent in marketing preferred

    � Preferred 3+ years of experience in digital marketing

    � Excellent problem-solving and organizational skills

    � Flexible to adapt in a fast-paced environment, prioritize and multitask

    � Website design (WordPress), HTML, or 3d rendering animation is desirable

    � Google Ads certification an asset

    � Familiarity with content management systems

    � Experience with social media advertising, Company websites, graphic design and copy writing

    � Able to collaborate with multiple teams across the business

    Why Drewlo?

    � Family built, owned and managed; family is at the heart of our company and a core value

    � Provide you with a Career; we offer stable full-time employment, benefits and a retirement program

    � Treat our employees fair; we offer competitive wages, provide training and value each employee

    � Opportunity for growth; we are expanding at an accelerated rate, with that comes new opportunities

    � We invest in our community; we know it�s important to give back

    Job Types: Full-time, Permanent

    Benefits:
  • Dental care
  • Extended health care
  • Life insurance
  • RRSP match
    Schedule:
  • Day shift
  • Monday to Friday

    Experience:
  • Digital marketing: 3 years (preferred)
  • Google Ads: 2 years Design: 2 years (preferred)

    • Example 4

    About Us

    Liftalk is a "Life Advice" platform with experienced advisors & experts who specialise in helping people looking to make a positive change in their life, or maybe just in need of a motivational boost to achieve their goals.

    Customers can speak 1-on-1 with real people on a variety of life related topics: Family, Relationship, Career, Motivation, Anxiety, Self-esteem, Loneliness, & Others.

    On Liftalk we connect advice seekers and advisors offering live chat, audio or video calls, making it easy to find, schedule, and book a session with an experienced advisor online.

    Liftalk is a subsidiary company of GoPlay Network Technology Inc. a mobile application startup in Vancouver, Canada uniquely equipped and supported by experienced and successful business gurus and reputable venture capitalists in North America.

    We are now seeking creative individuals with entrepreneurial spirit to join our team. If you are energetic and open-minded, come work with us!

    What You'll Do:
  • Create and Manage digital advertising (Google AdWords and social media paid ads)

  • App Store Optimization and Search Ads campaigns to improve search traffic

  • Create marketing campaigns, develop content, design templates, and manage audience engagement

  • Content creation and management for all social media platforms

  • Identifying, developing, and improving social media strategies

  • Use camera and post-production skills to produce content for the company�s website, newsletters, and other platforms

  • Video creation: filming, editing, and posting

  • Develop, build, and maintain landing pages across web properties and test for conversion rates

  • Create competitor's report to present for the sales team

  • Participate in internal and external events

  • Track, analyse and report KPI�s

  • Other duties or projects as assigned.

    Qualifications:

    Skills Required:
  • Experience with online marketing

  • Paid Ads creation and optimization

  • Social media, blog posts and email marketing content

  • Thorough understanding of marketing elements and market research methods;

  • Understanding of public relations and branding

  • Advanced written and oral communication skills

  • Intrinsic ability to effectively analyse, plan, prioritise workload.

    Education & Experience:
  • Post-secondary diploma or degree in marketing preferred; business degree considered an asset

  • 1-3 years of related work experience

  • Acceptable security and criminal record check

    Nice-to-have:
  • Basic design and video skills (Adobe Spark, Adobe Premiere, etc.)

  • Mandarin language will be a plus.

    If you are interested in building a career with Liftalk, let�s talk! We are currently looking for new talents to join our fast-growing team in Vancouver, Canada.

    Equal Opportunity Employment:

    At Liftalk, we committed to equal opportunity employment to diversity. We consider all qualified applicants regardless of race, color, age, sex, sexual orientation, religion, origin, and disability. We provide full accommodation upon request for people with disabilities during but not limited to the recruitment process.

    Job Type: Full-time

    Salary: $41,042.75-$50,660.03 per hour shift

    • Marketing Specialist duties and responsibilities

    When writing a job description for a Marketing Specialist, it is important to specify the duties and responsibilities required to excel in the role, including: 

    • Working cross-functionally to devise and implement marketing campaigns
    • Collecting data on marketing campaigns
    • Planning and coordinating seasonal promotions, events, or information sessions
    • Ensuring all information on social media is up-to-date and accurate
    • Building and developing relationships with key business stakeholders
    • Leveraging analytics and competitive analysis to help create new campaigns
    • Ensuring ongoing communication with managers and other department leads
    • Supporting the optimization of marketing channels and ROI

    Marketing Specialist skills and qualifications

    A successful Marketing Specialist will need many skills and qualifications for the job. Some of these may include: 

    • Ability to work well with a team and as an individual contributor
    • Ability to multi-task and work in a fast-paced environment
    • Strong communication skills, both written and verbal
    • Strong organizational skills
    • Strong time management skills and ability to meet deadlines
    • Strong project management skills and ability to manage multiple projects at once
    • Results-oriented with the ability to identify forward-thinking techniques to achieve revenue goals
    • Ability to learn new technologies or strategies quickly

    Marketing Specialist experience requirements

    Candidates who have previous experience working within a marketing department may be preferred, with typically two to three years on average. Experience can be in the form of an internship, or as a Marketing Assistant or as a Marketing Coordinator.

    Marketing Specialist training and education

    When searching through resumes, look for job applicants with a Bachelor’s degree in marketing, journalism, communications, or a related discipline. In some cases, a four-year college diploma would be a similar asset. Some applicants may hold additional graduate certificates in subjects such as social media, creative design, or graphic design. Marketing Specialists who are working in a public relations role may be required to have an Accredited in Public Relations (APR) designation.

    Marketing Specialist salary expectations

    According to Indeed Salaries, the average salary for a Marketing Specialist is $55,115 per year. This can vary depending on experience, location, or type of company that is hiring.

    Job descriptions for similar roles

    If a Marketing Specialist is not what you are looking for, other related job descriptions include: 

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    Marketing Specialist job description FAQs

    What should you look for in a Marketing Specialist's resume?

    When reviewing Marketing Specialist applicants, it’s important to look for the appropriate education. Some applicants may also have obtained additional certification in the form of a graduate diploma or certificate. Marketing Specialists should also list computer programs they have experience working with such as Adobe Photoshop, Adobe Lightroom, Canva, Google Analytics, Hootsuite, or similar programs.

    What is the difference between a Marketing Specialist and a Digital Marketing Manager?

    There are some duties and responsibilities that overlap between a Marketing Specialist and a Digital Marketing Manager. Both roles are responsible for promoting a company in various formats. The main difference between the two positions is that a Marketing Specialist may work with offline marketing tools such as brochures, newspaper ads, flyers, magazine ads, or billboards. A Digital Marketing Manager will only work with online tools such as email marketing, social media, display advertising, or Search Engine Optimization. A Digital Marketing Manager may also likely have Specialists reporting to them. Lastly, a Digital Marketing Manager may be responsible for the strategy of a marketing campaign whereas a Marketing Specialist will likely be responsible for the execution of the campaign.

    What makes a good Marketing Specialist job description?

    A good job description for a Marketing Specialist role will list detailed information about the company and the kinds of marketing tools the department uses. Job descriptions should also include soft skills or general interests needed for the position. Don’t forget to include the computer applications that are going to be used on a regular basis.

    How do you make your Marketing Specialist job description stand out?

    The best way to make a Marketing Specialist job description stand out is to include the expected salary, either hourly or annually. Another great way to make the description stand out is to also include any additional benefits that come with the role like product discounts, performance bonuses, or RRSP matching programs.

    Job Description Examples

    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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