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Director of Marketing Job Description: Top Duties and Requirements
A Director of Marketing, or a Marketing Director, leads a team of employees to create marketing campaigns and promotions, and attract new customers. Their duties include analyzing the success of marketing campaigns, negotiating with Social Media Influencers, Advertisers, and other Contractors, and coordinating their actions and marketing strategies with other departments.
A Director of Marketing ensures employees follow company policies and regulations. They review content to make sure that it meets the requirements of each campaign, give feedback, and ask for changes when needed. They often communicate with Marketers, Contractors, CEOs, owners, and many other employees and executives. A Director of Marketing also attends meetings and allocates budget expenditures across digital, print, and media platforms. Some other duties and responsibilities in a Director of Marketing job description may include:
Completing performance evaluations for employees and Contractors
Researching ways to enter new markets
Analyzing sales statistics, and using them to report on the success of marketing campaigns and products
Notifying Marketers and Advertisers about the brand’s message and any changes
Choosing the most effective places to advertise each product or service
- Develop and implement comprehensive marketing strategies to drive brand awareness and achieve business objectives
- Oversee all aspects of marketing campaigns, including print advertising, email marketing, and digital advertising
- Conduct market research to identify target audiences and consumer trends
- Collaborate with cross-functional teams to ensure consistent messaging and brand positioning
- Manage product launches and ongoing product management activities
- Create compelling copy for marketing materials, including website content, social media posts, and promotional materials
- Monitor and analyze marketing performance metrics using analytics tools
- Develop and manage the marketing budget to optimize ROI
- Stay up-to-date with industry trends and best practices in marketing
Requirements:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
- Proven experience as a Marketing Manager or Director in a similar role
- Strong knowledge of digital marketing strategies, including HTML5, email marketing, and analytics tools
- Excellent copywriting skills with the ability to create engaging content across various platforms
- Experience in product management and launching new products or services
- Proficient in budgeting and financial analysis for marketing initiatives
- Familiarity with e-commerce platforms and online advertising techniques
- Strong leadership skills with the ability to collaborate effectively with cross-functional teams
Note: This job description is not intended to be all-inclusive. The employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
If you are a results-oriented individual with a passion for driving brand growth through strategic marketing initiatives, we want to hear from you! Apply now to join our dynamic team as the Director of Marketing.
Job Type: Full-time
Salary: $130,000.00-$150,000.00 per year
Benefits:
Dental care Schedule:
Monday to Friday
Experience:
Marketing: 1 year (preferred)
Language:
English Location: Hybrid remote in Toronto, ON M6P 1Z2
Example 2
About Blackcart
Blackcart�s Try Before You Buy software brings the in-store shopping experience to eCommerce. We integrate into existing eCommerce stores, enabling shoppers to try products at home for free and only pay for what they decide to keep. Blackcart-powered merchants see 23% higher purchase conversions, 57% higher average order values and a shopper NPS of 72. We are a rapidly growing start-up poised to significantly transform the retail industry with our market-leading Try Before You Buy platform.
Blackcart has raised over C$20M from a long list of top-tier VCs and has partnered with top eCommerce retailers to grow sales and delight their shoppers. We are growing our team so we can continue to optimize the online shopping experience!
About the Role
We are looking for a seasoned growth leader with a founder�s mentality to propel us into our next phase of growth.
As our Marketing, Director, you will report to the CEO and partner with the sales, operations and Merchant Success Teams. You will be responsible for planning, building, and managing the end-to-end execution of our marketing and lead generation programs for fast-growing mid-to-large-sized eCommerce companies .
Equally important, we are seeking candidates who authentically live and breathe Blackcart values and are inspired by our mission to create technology that empowers the world to discover, try, and shop fearlessly across every product sold online
Key Responsibilities
As the Marketing Director, you will be responsible for:
Lead the development and execution of marketing programs to generate qualified leads for the sales team.
Develop a deep understanding of the customer personas and the value Try Before You Buy can bring to their business.
Manage the programs and channels that you think will be most effective: LinkedIn, Facebook, email, events, SEO, social, etc.
Interface with Blackcart executives to help inform our broader company goals and GTM strategies.
Lead and participate with other marketing team members in all aspects of campaign execution including building target lead lists, content creation, copywriting and design.
Track and report on results and continually refine campaigns to improve performance.
Requirements
Essential
5+ years of B2B marketing experience for SaaS, preferably in a high growth startup environment, with measurable results across multiple channels.
Strong understanding of B2B marketing at scale - deeply understand how to use content, email, digital marketing, and more to drive efficient, scalable demand.
Growth hacking mindset with a track record of out-of-the-box ideas that drove significant growth.
Excellent at translating customer needs into creative and compelling marketing messaging and campaigns.
Analytically strong with experience in tracking marketing campaigns and pulling actionable insights from data.
Experience setting up and executing A/B tests and associated tooling to evaluate improvements to existing marketing campaigns.
Experience using Hubspot and Salesforce.
Desirable
Experience with retail and eCommerce platforms
Love animals (It�s likely that our CHOs, Chief Happiness Officers � Harvey and Unagi � will be sitting in on your interview!)
Benefits
We offer competitive compensation, including salary and equity. You grow as we grow!
We have an awesome HQ in Toronto and offer full health benefits
500 Startups/venture-backed company
Casual work environment with extremely talented staff
Become a part of the transformation and empowerment of the retail industry
Ability to join an early stage for one of the fastest-growing startups
Blackcart Values
Walk in the customer�s shoes
Benchmark against the best
Speak the truth
Run head-first into hard problems
Extreme Ownership
Care for people
If you do not meet 100% of the above qualifications but still think you would be a great fit for the role, we encourage you to apply! We will consider all candidates with relevant skillsets for this role, even if there are certain requirements they do not meet.
Blackcart is an equal-opportunity employer and is committed to diversity. As part of this commitment, we do not discriminate on the basis of age, race, sex, gender, gender identity, colour, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status.
We encourage you to connect with us if you require accommodation in the recruitment process, or need this job posting in an alternative format.
Salary:Commensurate with experience/qualifications
St John�s, NL
Job Type:Full-time, in-office
ABOUT THE Organization
Formed in 2018 and investing over 2 million dollars annually into the Newfoundland and Labrador economy, Terra Bruce Productions is a Creation Company based in St. John�s with producers, filmmakers, musicians, singers, and actors. Together we represent a creative, collaborative force in the production of quality entertainment content for the stage and screen.
Our vision and mandate is to produce exceptional entertainment across all genres; content that showcases the rich diversity of east-coast talent and culture.
Terra Bruce Productions has a full-time, fully staffed studio located in St. John�s with production and post-production facilities at the ready. Terra Bruce Productions creates web series, musical performances for the stage, and has produced over 50 music recordings from the Newfoundland song canon.
Terra Bruce Productions will be launching, programming, and running the Majestic Theatre in St John�s (launching 2023) and the Regent Theatre in Toronto (launching 2024). Both theatres are century-old landmarks, each embedded within their local community and important to their city.
THE Opportunity
Reporting to and collaborating closely with the Chief Operating Officer / Executive Producer, and in concert with senior managers, the new Director of Marketing & Communications will lead the development of the brand architecture and actualization for Terra Bruce Productions, the Majestic Theatre and the Regent Theatre; be responsible for developing marketing strategies and programs to develop and increase public engagement through attendance and ticket sales for Terra Bruce Productions presentations, programs, events, and venues; and proactively handle hands-on daily marketing responsibilities.
The Director of Marketing & Communications will drive the development, execution, and excellent stewardship of the brand, revenue generation, budgeting, critical path timelines, audience development and public visibility, ticket pricing and membership programs, community relations, media relations, advertising, promotions, social media, websites, and patron service plans in support of the Terra Bruce Productions venues, performances and events.
The Director of Marketing & Communications will hire and direct the activities of the Marketing Managers, and work collaboratively with creative services, consultants, and other members of the team. They will guide and support their team members to be successful in the areas detailed above.
The position is an in-office role located in St John�s, Newfoundland.
CORE AREAS OF Responsibility
� Develop and Cultivate a Cohesive Brand and Sub-Brands
� Planning and Organizing
� Strategic Sales and Revenue Generation
� Supervise Websites and Social Media Accounts
� Customer-Focused Audience Development and Growth
� Dynamic Community Relations
� Authentic Leadership, Teamwork, and Mentorship
� Sound and Timely Decision-Making and Action
� Professional Accountability
Characteristics & Qualifications
The Director of Marketing & Communications is a thoughtful, action-oriented, results-oriented, data-informed, relationship-focused leader with extensive marketing experience in the performing arts, in particular soft-seat theatres in Canada.
This person is a strategic, creative and innovative thinker with excellent problem-solving skills and a constant desire to invent and develop. The Director of Marketing & Communications is able to develop and communicate big-picture vision while also developing and managing details in timelines and budgets. This person excels in planning, organizing, achieving goals in collaboration with others, and communicating clearly, positively, tactfully, and effectively and cultivating positive relationships with all staff, consultants, suppliers, and collaborators.
� A minimum of five years of senior marketing experience in live performing arts or arts venues, with demonstrable results, is required.
� Extensive experience in patron loyalty and retention, strategic branding, direct marketing, audience development, digital marketing including website management and social media, are required.
� Excellent interpersonal, written, analytical, planning, supervisory, and collaboration skills are required.
� A track record of excellent positive relationships with internal team members, senior leadership, external communities, and various stakeholders is required.
HOW TO APPLY
Qualified applicants are invited to submit their applications by email by or before November 28, 2022.
Acceptable applications must include:
A current resume
A cover letter indicating your salary expectations and why you would be the perfect fit for the role
3. Director of Marketing & Communications in the subject line of the application
Terra Bruce Productions values and is committed to diversity and inclusiveness in our teams, creative communities, programmes, and services. We invite qualified applicants from all backgrounds to apply.
We sincerely thank all applicants for their interest, however, only those being considered for an interview will be contacted.
Job Type: Full-time
Salary: $58,925.03-$75,000.00 per year
Benefits:
Dental care
Extended health care
Paid time off
Vision care Schedule:
Monday to Friday
Ability to commute/relocate:
St. John's, NL: reliably commute or plan to relocate before starting work (required)
Experience:
Marketing: 3 years (required)
Work One location
Example 4
CMU College of Make-Up Art and Design is Canada�s leading college offering training for professional make-up artists. With a stimulating, lively and creative atmosphere, a roster of uniquely qualified faculty and staff, and a historic downtown campus, CMU inspires students to find and follow their passion.
[website]
If you are interested in higher education, and are looking to contribute to a leading arts college, helping to shape the future of our students and the college, here is an exciting opportunity to join CMU's senior management team.
Reporting to the President, this position is responsible for managing the college's marketing programs and for the recruitment of students.
Key responsibilities of the role include:
Development, preparation and execution of marketing and recruitment strategies, with emphasis on digital marketing initiatives.
Responsible for recruiting all international and domestic students.
Meeting with prospects and families to secure registration, including on-line info sessions and tours.
Engaging and managing agencies to execute marketing and recruiting programs such as PPC, SEO & international recruiting.
Liaising with industry partners for special programs such as BIPOC scholarships and pathways towards Bachelor Degrees.
Creating marketing materials and collateral including CMU�s website, brochures, pricelists, application forms, student contracts etc etc
Manage direct reports; currently the Admissions Adviser.
Act as a key point person for OSAP administration and compliance and advise students and colleagues as required (OSAP certification will be required).
Work with the Manager, Student Services to ensure student tuition and kit payments are processed in a timely fashion.
Prepare enrolment tracking and lead gen reports on a weekly basis.
Support Government and stakeholder relations activities undertaken by the CEO, President and/or Advisory Board.
Qualifications
College or University degree/diploma
Minimum 3 years managerial experience in a marketing or student recruitment role with a track record of success.
Strong background with digital marketing (SEO, PPC, social media etc)
Demonstrated excellence in interpersonal skills and oral and written communication
Demonstrated ability to work in an environment where a diversity of people and situations are encountered
Strong leadership skills including ability to effectively manage and delegate to staff, and collaborate with other team members
Familiarity with the Ontario Private Career College sector an asset, including prior OSAP certification.
Strong business acumen
The ideal candidate should be well organized, with excellent time management skills.
Tech-savviness is an asset; proficiency in Microsoft Office applications (Word, PowerPoint, Excel), Zoom, and exposure to Learning Management Systems such as Canvas.
Please submit a cover letter along with your resume to be considered for this exciting opportunity.
Job Type: Full-time
Salary: $75,000.00-$115,000.00 per year
Additional pay:
Commission pay Benefits:
Dental care
Disability insurance
Extended health care
Life insurance
Wellness program Schedule:
Day shift
Monday to Friday
COVID-19 considerations: We currently require that: 1) staff are vaccinated. 2) masks be worn by all students and staff while in the College.
Ability to commute/relocate:
Toronto, ON M5C 1M3: reliably commute or plan to relocate before starting work (required)
Application question(s):
At least 3 years of supervisory experience
Experience:
Digital marketing: 3 years (required)
Application deadline: start date: 2022-08-02
Example 5
i3 provides digital video and analytic solutions that protect businesses and drive their bottom line. In close to 30 years, i3 has grown from a family-run business into a global brand and a leader in designing, manufacturing, and supplying digital video solutions for today's security industry. As a leader in technology solutions, i3 considers quality to be a pillar for it success and effectiveness in retaining clients. As such, i3 is looking for a technologically minded, knowledgeable person to assist with the development, leadership and strategy of the marketing of our solutions and unique values.
Job Duties
Work closely with the CCO, Sales and Product teams to roadmap strategic growth
Manage and motivate a team of marketing professionals
Create lead generation programs to grow target markets, with a heavy focus on developing inbound marketing through SEO/SEM, PPC, Email and Social through Marketo platform etc.
Drive B2B customer acquisition and retention
Create intimate and lasting relationships with audiences and customers
Take on brand identity, awareness and recognition that clearly represent i3 International inc. market position and unique selling point to differentiate from competitors
Research, write and publish content for blogs, whitepaper, web and more
Develop and deliver end-to-end marketing campaigns
Develop sales and product marketing collateral (go-to-market strategies)
Develop and integrate regional marketing strategies (events, digital, PR and more)
Analyse campaigns, consumer trends and the competitive landscape
Influence, educate and prompt senior colleagues on the benefits of marketing
Participate as a member on various steering committees as assigned.
Prepare yearly Marketing plan, budget and present to management for approval
Research potential target segments for Lead generation, contact lists
In-depth knowledge of media usage in N. America to maximize reach.
Coordinate trade show with vendors, customers, and technology partners, ensuring location and attendance and well picked out and communicated
Develop event strategies including webinars and tradeshows
Represent Company at necessary trade shows and other related events
Trade show coordination (booth, material, lead gen program, demos, content)
Example 6
Job Description
The Director of Marketing, Brand & Community will be accountable for building the Woodland Mills brand to support the needs of the business. This individual will define, create and execute a strategy to drive brand awareness and engagement by initiating and influencing relationships among our loyal community members. At Woodland Mills, we aim to deliver best-in-class marketing campaigns and content to our global audience on several channels.
This leadership role will require close collaboration with the internal Sales team to be in tune with who our customers are and what drives their purchases. This role thinks about the consumer first and understands how to create experiences as well as content that people connect with on any platform. The ideal candidate has worked with community content creators and understands how to create educational, inspirational, and engaging content. There is a strong leadership component to this role as well.
Responsibilities
� Lead the creation and planning of top-notch campaigns that drive awareness, like-mindedness, and an emotional connection to the brand with our global audience
Define the global content vision and strategy including a visual identity, tone, and editorial pillars for the Woodland Mills brand
Oversee all brand building and communication; drive the digital strategy along with all other media and/or public relations programs
Provide direct leadership and oversight to the internal Marketing team
Ensure execution, brand experience and storytelling across multiple channels is connected, relevant and adds value
Ensure brand positioning is integrated and reflected across all consumer touchpoints and sales channels
Support Marketing and cross-functional departments in brand onboarding and training
Work closely with the Sales team to share trends and key learnings, and align strategies for growth
Create community-based relationships and instigate word of mouth conversation about the brand.
Manage creative partners to ensure strong working relationships and delivery of world class creative output that drives brand image and growth with targeted audiences
Maintain and meet the departmental budget
Continuously evaluate and adjust marketing strategies to meet changing market and competitive conditions
Experience and Education
Bachelor�s degree with 10+ years' experience in marketing, community building or digital marketing programs
Successful experience in a senior level management position including leadership of direct reports/teams
Experience managing a budget
Knowledge of expert-level best practices in digital marketing that results in customer acquisition, engagement, retention, and growth
Knowledge with campaign and analytics tools (one or more of Google Analytics, Google Display Network, Facebook Ads Manager)
Ability to balance creativity, innovation, and bottom-line business needs
Knowledge of social media, email marketing and blog content is an asset
Strong independent decision-making, organizational, planning, and problem-solving skills
Strong communication skills
Balance of creativity, entrepreneurship, strategy, and analytical thinking skills
Demonstrated ability working in a fast-paced environment where change is inevitable
Able to multi-task and work efficiently under pressure
Excel, Word, Power Point, Outlook, and Power BI tools
Excellent managerial skills with a reputation for being flexible, energetic, hard working, inspirational, and enthusiastic
Additional
Work is performed out out Port Perry office
Successful candidate will be required to pass a criminal record check
Woodland Mills offers a fun and engaging environment to work in. Come and join a team that is passionate about delivering top notch forestry products and service to its customers.
Interested candidates should submit a cover letter and resume. We thank all who apply, however, only those candidates selected for an interview will be contacted. If you require any type of accommodation throughout the recruitment process, please let us know.
Job Type: Full-time
Salary: From $125,000.00 per year
Benefits:
Dental care
Extended health care Flexible language requirement:
French not required Schedule:
8 hour shift
Ability to commute/relocate:
Port Perry, ON: reliably commute or plan to relocate before starting work community building or digital marketing: 10 years (preferred)
Hey there! While you’re here, why don’t you post your job to Indeed!
A Director of Marketing oversees every step of a business’ marketing campaigns, from the initial idea to implementation and completion. They manage social media marketing campaigns, the creation of television and print ads, website content, emails to customers, and more. A Director of Marketing also hires and trains team members, sets deadlines, and evaluates presentations from potential advertising partners. They change employee schedules and duties when needed, and they promote individual products along with brands as a whole.
Director of Marketing skills and qualifications
A successful Director of Marketing is creative, professional, and persuasive. They have extensive computer and social media skills, and they can work with a variety of people and personalities. Top skills and qualifications for a Director of Marketing include:
Excellent written and verbal communication skills
Good time management skills
Extensive understanding of the products or services the company sells and the industry it operates in
Knowledge of search engine optimization, email marketing, lead generation, and other marketing methods
Ability to work under pressure and resolve disputes between employees
Ability to lead others and keep track of various small details
Director of Marketing experience requirements
Most Directors of Marketing jobs require several years of marketing experience and at least three years in a management role. Some positions may prefer people with more than a decade of experience.
Director of Marketing education and training requirements
Most Director of Marketing jobs require a bachelor’s degree in business marketing, public relations, communications, journalism, or a related field. Some prefer candidates with a master’s degree, and on-the-job training is usually required. Certifications in marketing aren’t required, but may still be preferred. Directors of Marketing need to keep current about new products, services, and industry regulations. They will also need to know which publications and shows are most popular with their customers, and keep track of any current events that could impact advertising campaigns.
Director of Marketing salary expectations
According to Indeed Salaries, a Director of Marketing receives an average salary of $87,328 per year in Canada. This may change depending on the candidate’s education level, previous experience, and company location.
Job description samples for similar positions
If a Director of Marketing isn’t exactly what your business or organization is looking for, some similar job description samples that could fit your needs include:
Who does a Director of Marketing report to and work with?
A Director of Marketing usually reports to the Vice President of Marketing. In some organizations, they may instead report to the CEO, owner, the board of directors, or Chief Operations Officer. Directors of Marketing often communicate with finance, product development, and other department heads. They are also in charge of the marketing staff.
What's a typical day like for a Director of Marketing?
A Director of Marketing spends time in an office reading reports and communicating with employees and executives. They may attend employee events, listen to presentations from advertising agencies, and visit company marketing offices in different locations. They may also work from home part of the time. While Directors of Marketing usually work full-time business hours, they may occasionally work nights and weekends to meet deadlines or make changes to a campaign.
What makes a good Director of Marketing job description?
To write an excellent Director of Marketing job description, include an overview of the company, its culture and values, and any competitive benefits that come with the position. Mention the experience, education, skills, and training needed. Expand on the products and services that the new Director of Marketing will be overseeing the promotion of. It’s also helpful to provide examples of the types of clients and previously successful marketing campaigns your organization has been involved in.
Job Description Examples
Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.
*Indeed provides this information as a courtesy to users of this site. Please note that we are not your recruiting or legal advisor, we are not responsible for the content of your job descriptions, and none of the information provided herein guarantees performance.
