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Director of Marketing Job Description: Top Duties and Requirements

A Director of Marketing, or a Marketing Director, leads a team of employees to create marketing campaigns and promotions, and attract new customers. Their duties include analyzing the success of marketing campaigns, negotiating with Social Media Influencers, Advertisers, and other Contractors, and coordinating their actions and marketing strategies with other departments.

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Director of Marketing duties and responsibilities

A Director of Marketing ensures employees follow company policies and regulations. They review content to make sure that it meets the requirements of each campaign, give feedback, and ask for changes when needed. They often communicate with Marketers, Contractors, CEOs, owners, and many other employees and executives. A Director of Marketing also attends meetings and allocates budget expenditures across digital, print, and media platforms. Some other duties and responsibilities in a Director of Marketing job description may include:

  • Completing performance evaluations for employees and Contractors
  • Researching ways to enter new markets
  • Analyzing sales statistics, and using them to report on the success of marketing campaigns and products
  • Notifying Marketers and Advertisers about the brand’s message and any changes
  • Choosing the most effective places to advertise each product or service
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Director Of Marketing Job Description Examples:

What does a Director of Marketing do?

A Director of Marketing oversees every step of a business’ marketing campaigns, from the initial idea to implementation and completion. They manage social media marketing campaigns, the creation of television and print ads, website content, emails to customers, and more. A Director of Marketing also hires and trains team members, sets deadlines, and evaluates presentations from potential advertising partners. They change employee schedules and duties when needed, and they promote individual products along with brands as a whole.

Director of Marketing skills and qualifications

A successful Director of Marketing is creative, professional, and persuasive. They have extensive computer and social media skills, and they can work with a variety of people and personalities. Top skills and qualifications for a Director of Marketing include:

  • Excellent written and verbal communication skills
  • Good time management skills
  • Extensive understanding of the products or services the company sells and the industry it operates in
  • Knowledge of search engine optimization, email marketing, lead generation, and other marketing methods
  • Ability to work under pressure and resolve disputes between employees
  • Ability to lead others and keep track of various small details

Director of Marketing experience requirements

Most Directors of Marketing jobs require several years of marketing experience and at least three years in a management role. Some positions may prefer people with more than a decade of experience.

Director of Marketing education and training requirements

Most Director of Marketing jobs require a bachelor’s degree in business marketing, public relations, communications, journalism, or a related field. Some prefer candidates with a master’s degree, and on-the-job training is usually required. Certifications in marketing aren’t required, but may still be preferred. Directors of Marketing need to keep current about new products, services, and industry regulations. They will also need to know which publications and shows are most popular with their customers, and keep track of any current events that could impact advertising campaigns.

Director of Marketing salary expectations

According to Indeed Salaries, a Director of Marketing receives an average salary of $87,328 per year in Canada. This may change depending on the candidate’s education level, previous experience, and company location.

Job description samples for similar positions

If a Director of Marketing isn’t exactly what your business or organization is looking for, some similar job description samples that could fit your needs include:

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Director of Marketing job description FAQs

Who does a Director of Marketing report to and work with?

A Director of Marketing usually reports to the Vice President of Marketing. In some organizations, they may instead report to the CEO, owner, the board of directors, or Chief Operations Officer. Directors of Marketing often communicate with finance, product development, and other department heads. They are also in charge of the marketing staff.

What's a typical day like for a Director of Marketing?

A Director of Marketing spends time in an office reading reports and communicating with employees and executives. They may attend employee events, listen to presentations from advertising agencies, and visit company marketing offices in different locations. They may also work from home part of the time. While Directors of Marketing usually work full-time business hours, they may occasionally work nights and weekends to meet deadlines or make changes to a campaign.

What makes a good Director of Marketing job description?

To write an excellent Director of Marketing job description, include an overview of the company, its culture and values, and any competitive benefits that come with the position. Mention the experience, education, skills, and training needed. Expand on the products and services that the new Director of Marketing will be overseeing the promotion of. It’s also helpful to provide examples of the types of clients and previously successful marketing campaigns your organization has been involved in.

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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