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Retail Assistant Manager Job Description: Top Duties and Requirements

Edited by Indeed Employer Content Team
Last updated October 8, 2025
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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6 min read

A Retail Assistant Manager, or an Assistant Manager, is essential for supervising many types of employees and making sure store operations run smoothly. Their duties include creating employee schedules, reviewing inventories, ordering new products and supplies when needed, and responding to customer complaints.

Retail Assistant Manager duties and responsibilities

Retail Assistant Managers make sure employees follow company policies, and local laws and regulations. They also motivate team members with rewards and recognition programs to celebrate top performers. Duties and responsibilities in a Retail Assistant Manager job description may include:

  • Completing employee performance evaluations
  • Answering questions from employees and customers
  • Giving feedback and suggestions to improve productivity
  • Using cash registers and equipment specific to the industry
  • Developing good relationships with customers and employees
  • Following the store’s budget and working to meet financial goals

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Retail Assistant Manager Job Description Examples:

Example 1

This is your opportunity to join our extraordinary team. Looking for a Fashion Retail Part Time Assistant Managers for our store in Timmins, ON!

Maurices is a world-class specialty retailer that caters to young-at heart fashionistas in small towns. We pride ourselves on our excellent training programs and the consistent feedback we get from our associates who love to work here. We genuinely care about our customers, our communities, our associates, our business partners, and our results. We value the unique strengths and diversity of each individual, which makes us a better place to work, a better store to shop, and a better member of our communities. Associates in all positions play an integral role in our business.

Our maurices Assistant Managers are responsible for assisting the store manager in driving sales and motivating sales associates. Assistant Manager candidates must have 1 year customer service and supervisory experience. All candidates must be able to work varied hours and days, including weekends, as business dictates.

What you’ll get in return: A flexible work schedule; Working with others who love fashion and have fun; Industry leading training programs; Growth and advancement opportunities due to our continued store growth and stability (we have been over 80 years!). Opportunities to connect and actively participate in community events; A 40% discount…yes 40! Inclusive benefits; you name it we’ve got it! If you are a right fit for a strong retailer that loves fashion and customer service, and want to be part of some of this Incredible team, we would love to hear from you!

All replies confidential – maurices is an equal opportunity employer.

Job Types: Part-time, Permanent

Job Types: Part-time, Permanent

Salary: $15.50-$17.00 per hour

Additional pay:
  • Bonus pay
Benefits:
  • Employee assistance program
  • Store discount

Experience:
  • retail management: 1 year (preferred)
  • Customer relationship management: 1 year license (preferred)

Example 2

Stag Shop is now Hiring an in one of our Toronto locations!!

Summary: This career will contribute to the Stag Shop team’s existing success by assisting with store operations. Your time will be spent following objectives set out by head office, including assisting the store manager overseeing the sales associates, driving the sales, ensuring that your store is providing customer satisfaction and helping the company with continued growth. You will need to be flexible, organized and demonstrate a high level of leadership while implementing strategy and following the Stag Shop guidelines.

General

  • Lead by example, be a good role model for your staff.
  • The Assistant Store Manager supports the Store Manager with operational and human resource functions in the store to ensure customer satisfaction, maximum productivity and profitability, and compliance with company procedures.
  • Must maintain open availability and flexibility to work nights, weekends, store openings and store closings according to the needs of the business.
  • Must work all busy shifts when manager is not scheduled.
  • The Assistant Store Manager must be on call when the Manager is not at the store, or when a Manager is away, and perform manager on duty functions, so ensure you are always available.
  • Follow the companies policies and procedures.

Job Types: Full-time, Permanent

Benefits:
  • Dental care
  • Extended health care
  • Paid time off
  • RRSP match
  • Store discount
Flexible Language Requirement:
  • French not required
Schedule:
  • 10 hour shift
  • 8 hour shift
  • Day shift
  • Holidays
  • Monday to Friday
  • Night shift
  • Weekends as needed
Supplemental pay types:
  • Bonus pay



Education:
  • Secondary School (preferred)

Experience:
  • Retail Management: 1 year Location: In person

Example 3

NOW Hiring Locations In Metrotown, Central City Shopping Centre and Guildford Town Center(Surrey, BC)!!!

At CaseMogul we provide one of Canada’s largest selection of mobile phone cases, flawless and quick applications of screen protectors, and on-the-spot mobile repairs in less than 1 hour.

We are Growing! We started with 1 store and now we operate 7 retail locations in Calgary, Alberta (Chinook Centre, South Centre, Market Mall, Pacific Place Mall, Bow Valley Square Downtown, Cross Iron Mills, Marlborough Mall) and 1 location in Fort McMurray (Peter Pond Mall).

WHY JOIN US?

We provide meaningful growth, competitive compensation and require no prior phone repair experience. We will teach you how to repair phones and work in this stable and well-established business with support along the way so that you're successful!

We are looking for individuals with a strong work ethic, excellent social skills and a determination to succeed!

Requirements

  • 1 year retail experience
  • Must speak fluent English
  • Must have existing knowledge of all Apple and Samsung devices that are sold in Canada
  • Must have full-time availability up to 44 hours per week
  • Wants to grow with the company

Qualifications

  • High School Diploma

Perks & Benefits (examples)

  • Advancement Opportunities
  • Ongoing training & career development
  • Company events
  • Flexible hours
  • Competitive pay
  • Commission
  • Employee discounts up to 50% off phone cases

CASEMOGULCompany Values:

  • Sincere Customer Service: We treat each customer with the same sincerity as to how we would treat our close friends; we want the experience to be welcoming and comfortable. We also want to exercise reasonableness when faced with difficult issues with customers.
  • Curiosity: We want to stay curious about what is happening around us and how that impacts our organization
  • Innovation & Adaption: We strive to innovate and be leading edge in what we do
  • Create Value: We always want to be cognoscente of the level of impact in value we’re contributing to our customers through our products and services
  • Collaboration (Leveraging collective genius): To focus on working together, respecting one another and leaning on one another for resource is paramount to the organization and its well being

We thank all applicants for their interest but only successful candidates will be contacted.

Job Type: Full-time

Salary: $16.50-$20.00 per hour

Schedule:
  • 8 hour Location: In person

Example 4

Are you tired of corporate retail and looking for a more flexible and relaxed environment? We are excited to announce that Cazza Petite is opening a new location in Dartmouth, NS and we are searching for a dynamic Supervisor to join our team. If you have a love for fashion, customer service, and mentoring people, then you could be the one to join our Atlantic District. Our region is filled with leaders with years of experience who are creative and independent thinkers. We help run our stores with passion and integrity, and are encouraged to "think outside the box." We have a great network of support both in our district and head office.

We are looking for an experienced individual who has an entrepreneurial spirit to run and make decisions on the functions of the business in support with the Store Manager.
Cazza Petite is a Canadian business that caters to the contemporary, fashion conscience, well-dressed woman.

Requirements:
  • Is customer-centric and understands the importance of creating exceptional customer experiences.
  • Ambitious and enthusiastic in creating an environment for both the store and team to succeed.
  • Reinforces consistent operational standards through coaching, training, and accountability.
  • Demonstrates excellent communication skills, a high level of integrity, fiscal responsibility, critical thinking, and leadership courage.
  • Professional, assertive and friendly with the ability to make decisions independently.
  • Model professionalism, strong work ethic, integrity and respect for others.
  • Educate, coach, mentor and inspire Sales Associates based on their individual strengths, opportunities, and needs. This includes new talent, driving key performance indicators, managing inventory, visual merchandising, etc.
  • Create a collaborative, team environment where all associates are held accountable and proud to uphold the same standards, policies, and procedures. Provide coaching and feedback when necessary and address performance/disciplinary action when required.
  • Stay abreast of the business and key business drivers to strategically identify opportunities that will maximize sales and ensure financial goals are achieved.

Qualifications:
  • Two or more years of retail experience preferred. Two or more years of leadership experience preferred.
  • A passionate sales driven leader who sets an example in all aspects of retail.
  • A lover of the retail fashion culture.
  • Have exceptional selling skills and relationship building.
  • Be entrepreneurial, able to make business decisions and recognize opportunities in collaboration with the Store Manager.
  • Excel in merchandising and product placement. Creativity and knowledge of today's fashion trends.

Work Remotely
  • No

Job Types: Part-time, Permanent

Benefits:
  • Flexible schedule
Schedule:
  • 8 hour shift
  • Day shift
  • Evening shift
  • Holidays
  • Monday to Friday
  • Weekend availability

Experience:
  • Customer service: 2 years 2 years (preferred)

Example 5

Hatley Little Blue House is a leading Canadian company designing and manufacturing better apparel and giftware for the whole family. In business for 30 years, Hatley is best known for its fun, well-designed and nature-inspired products.

Why Hatley Little Blue House:
  • Store Discounts
  • Health and medical insurance for full-time employees
  • Opportunity to grow by participating in different projects.
  • Family and relaxed work environment

Skills:
  • Proven work experience as a Assistant Manager, or similar role
  • Understanding of the retail sales process
  • Familiarity with consumer behaviour principles
  • Knowledge of inventory stocking procedures
  • Strong computer skills
  • Track record of achieving sales as
  • Excellent communication skills, capable of building trusting relationships
  • Ability to perform in fast-paced environments
  • Personal Discipline
  • Exceptional time management & organization skills
  • Flexibility to work various shifts

Position summary:

The role of an Assistant Manager is to assist and replace Manager when out of the store. Responsible for effectively running all store operations and activities. To deliver an exceptional customer store experience through knowledgeable, friendly and efficient service while following the direction of the Store Manager. Candidates applying must be available to work Full Time (32-40 hrs/week), available to work weekends, holidays and some evenings.

Responsibilities:
  • Provide leadership and guidance to all staff.
  • Set an example for all staff by demonstrating superior communication and customer service skills.
  • Ensure timely communication of product knowledge, systems training, customer service skills, merchandising techniques and issues of security to all employees.
  • Staff coaching and development.
  • Continually keep lines of communication open with senior management.
  • Ensure completion of payroll & paid time off records.






It’s Hatley’s mission to manufacture quality garments in an ecologically responsible way, and to give back to the community. Sold in 30 corporately owned stores, online, and in over 4000 independent boutiques around the world, Hatley is one of Canada’s fastest growing retail brands. With a dedicated and passionate team of motivated people, Hatley offers an inspiring and dynamic work environment. Visit our website and read more about Hatley’s fun-filled story.

Job Types: Full-time, Permanent

Benefits:
  • Casual dress
  • Dental care
  • Extended health care
  • Life insurance
  • Paid time off
  • Store discount
  • Vision care
Schedule:
  • 8 hour shift
  • Day shift
  • Evenings
  • Evening shift
  • Holidays
  • Monday to Friday
  • Morning shift
  • Weekend availability
Supplemental pay types:
  • Bonus pay

COVID-19 considerations:
Yes as per the government's regulations

Ability to commute/relocate:
  • Victoria, BC: reliably commute or plan to relocate before starting work Location: One location

Example 6

Description

At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.

We invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities.

Our store leaders are the front line of our field leadership team: they’re retail and customer-savvy, dedicated brand ambassadors and thrive on the connections we make with our customers. As an Assistant Store Manager, you will enjoy the opportunity to work in partnership with the Store manager to develop outstanding associates, deliver exceptional and consistent customer experiences, and positively impact growth across Bath & Body Works.

Responsibilities

  • Attract, hire, develop, inspire, and retain top talent
  • Teach, coach, and train to improve the success and selling potential of all associates
  • Effectively and fairly lead and drive high-performance of all associates
  • Set and reinforce clear and concise performance expectations, results goals, and accountability with all associates
  • Build a highly satisfied and loyal customer base through engagement, conversion and gathering customer phone and e-mail information
  • Meet payroll targets by ensuring appropriate sales floor coverage and maintaining a selling focus
  • Implement and sustain magazine direction to optimize business and bring the product story to life
  • Consistently lead the focus on delivering emotionally engaging customer experiences while implementing sales strategies
  • Partner with the members of the sales leadership team to support action plans that optimize results and ensure effective execution of operational activities
  • Maintain policies and procedures
  • Incorporate Asset Protection and safety messages into daily operations

Qualifications

Qualifications & Experience

  • Prior experience in leading teams in a customer-based sales environment
  • Proven track record driving sales results
  • Strong communication and ability to foster a customer centric selling culture
  • Able to provide in the moment coaching to associates
  • Availability for varied weekly shifts including weekend, closing and peak periods
  • Prior sales management experience preferred

Education:

  • High School Diploma or GED Certificate

Core Competencies

  • Lead with Curiosity & Humility
  • Build High Performing Teams for Today & Tomorrow
  • Influence & Inspire with Vision & Purpose
  • Observe, Engage & Connect
  • Strive to Achieve Operational Excellence
  • Deliver Business Results

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will accommodate applicants and associates with disabilities in the recruitment, selection and assessment process as appropriate and as required by applicable law. Please call [phone number] or email [website] if you require an accommodation.

We are an equal opportunity and affirmative action employer*.
  • We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in Canada.

Category: Store: Management

Job Type: Full-time

Benefits:
  • Casual dress
  • Employee assistance program
  • Extended health care
  • Flexible schedule
  • Store discount
Schedule:
  • 8 hour shift
  • Day shift
  • Evening shift
  • Every Weekend
  • Monday to Friday
  • Morning shift
Supplemental pay types:
  • Bonus pay



Application question(s):
  • Are you at least 18 years of age or older?

Experience:
  • Retail management: 2 years Location: In person
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
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What does a Retail Assistant Manager do?

Many companies depend on Retail Assistant Managers for efficient, profitable operations. These versatile employees help manage team members, hire and train new employees, and implement marketing and sales strategies. Their exact responsibilities depend on the industry, the products they sell, and the store’s size. Retail Assistant Managers also often take care of tasks like cleaning and restocking when other employees are absent or busy. They need to adapt quickly to changes or emergencies. They work to meet sales goals and reduce costs by increasing the store’s efficiency.

Retail Assistant Manager skills and qualifications

Successful Retail Assistant Managers are polite, friendly, and professional. They can work with a wide variety of people and keep track of many minor details. Retail Assistant Managers can also work under pressure while adapting to changing conditions. Top skills and qualifications for Retail Assistant Managers include:

  • Excellent written and verbal communication skills
  • Outstanding leadership and management skills
  • Good understanding of the services or products the business provides and its overall industry
  • Ability to explain complex concepts to customers and trainees
  • Ability to interpret and analyze sales statistics
  • Basic accounting and budgeting skills

Retail Assistant Manager experience requirements

Retail Assistant Manager jobs usually require at least a few years of sales experience, preferably in the same industry as the employer. Some Retail Assistant Manager positions may also require at least a year of management, supervisory, or other leadership experience.

Retail Assistant Manager education and training requirements

Retail Assistant Manager jobs often require a high school diploma or GED. Some candidates apply after earning an associate or bachelor’s degree in business, marketing, communication, business administration, or a similar field. However, even if the candidate has a lot of experience, another industry or store may have completely different expectations and requirements. Retail Assistant Managers learn most of their responsibilities first hand, through on-the-job training.

Retail Assistant Manager salary expectations

According to Indeed Salaries, average pay for a Retail Assistant Manager in Canada is $14.77 per hour. Individual rates depend on education and experience levels, the hiring company, and the specific location.

Job description samples for similar positions

If a Retail Assistant Manager isn’t quite what you’re looking for, similar job descriptions that may suit your search include:

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Retail Assistant Manager job description FAQs

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