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Sales Director Job Description: Top Duties and Requirements

A Sales Director, or Sales and Marketing Director, manages all sales operations of an organization. Their duties include planning and evaluating the activities of a sales department, developing and implementing sales strategies and establishing sales policies and procedures.

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Sales Director duties and responsibilities

Sales Directors have a wide variety of responsibilities and duties. Some of their important tasks include:

  • Developing strategies for products and services to meet targets
  • Establishing sales objectives by analyzing markets and projecting sales volumes
  • Maintaining sales volume by tracking key performance indicators such as economic indicators
  • Leading a team of sales representatives, regional sales managers and other professionals to improve customer service
  • Maintaining healthy relationships with new and existing clients, and building a strong customer base
  • Keeping up-to-date with developments, trends, and advancements related to sales and marketing
  • Attending conferences and training managers and other representatives
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What does a Sales Director do?

A Sales Director leads a firm’s sales department in growing its customer base and meeting sales targets. They build client relationships, evaluate demand and supply of products or services, and create strategic business plans to reach an organization’s goals.

A Sales Director position is a senior role in an organization. They typically work full-time in office environments and collaborate with managers, executives and other directors. Sales Directors work in various organizations such as commercial, industrial, retail and wholesale establishments.

Sales Director skills and qualifications

A Sales Director role requires strong critical-thinking and problem-solving skills. A successful candidate also has strong leadership skills and qualifications in marketing, communication or related fields. Other skills and qualifications include:

  • Time management skills to multitask and prioritize
  • Excellent written and oral communication, and presentation skills
  • Excellent computer skills and the ability to use company-specific software
  • Teamwork and active listening skills
  • Business development skills to analyze an organization’s performance and identify opportunities

Sales Director experience requirements

A successful Sales Director has at least five years of work experience in sales, marketing or a related field to perform their duties and responsibilities. A qualified candidate also has experience managing a team, developing strategies and promoting products or services. When going through resumes, also consider Sales Managers who have years of work experience.

Other experience requirements, such as years of software as a service (SaaS) sales experience, depend on your organization’s needs.

Sales Director education and training requirements

A Sales Director generally needs at least a university degree in marketing, journalism, public relations, communications or a related field. An applicant with a master’s degree in business administration or a doctorate in marketing or related disciplines may be beneficial to your organization. The role of a Sales Director is not regulated in Canada, so there are no specific professional certifications required for this position.

Sales Director salary expectations

According to Indeed Salaries, the average salary for a Sales Director in Canada is $101,196 per year. Salaries may vary based on experience, location and hiring company.

Job description samples for similar positions

If a Sales Director job description is not quite what you are looking for, review related job description samples including:

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Sales Director job description FAQs

What qualities make a good Sales Director?

When going through resumes, look for a candidate with demonstrated experience in sales, marketing and management. They need a bachelor’s degree in marketing, communications or a related field. A Sales Director needs strong technical and business development skills to carry out their duties and responsibilities effectively.

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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