What does a Sales Director do?
A Sales Director leads a firm’s sales department in growing its customer base and meeting sales targets. They build client relationships, evaluate demand and supply of products or services, and create strategic business plans to reach an organization’s goals.
A Sales Director position is a senior role in an organization. They typically work full-time in office environments and collaborate with managers, executives and other directors. Sales Directors work in various organizations such as commercial, industrial, retail and wholesale establishments.
Sales Director skills and qualifications
A Sales Director role requires strong critical-thinking and problem-solving skills. A successful candidate also has strong leadership skills and qualifications in marketing, communication or related fields. Other skills and qualifications include:
- Time management skills to multitask and prioritize
- Excellent written and oral communication, and presentation skills
- Excellent computer skills and the ability to use company-specific software
- Teamwork and active listening skills
- Business development skills to analyze an organization’s performance and identify opportunities
Sales Director experience requirements
A successful Sales Director has at least five years of work experience in sales, marketing or a related field to perform their duties and responsibilities. A qualified candidate also has experience managing a team, developing strategies and promoting products or services. When going through resumes, also consider Sales Managers who have years of work experience.
Other experience requirements, such as years of software as a service (SaaS) sales experience, depend on your organization’s needs.
Sales Director education and training requirements
A Sales Director generally needs at least a university degree in marketing, journalism, public relations, communications or a related field. An applicant with a master’s degree in business administration or a doctorate in marketing or related disciplines may be beneficial to your organization. The role of a Sales Director is not regulated in Canada, so there are no specific professional certifications required for this position.
Sales Director salary expectations
According to Indeed Salaries, the average salary for a Sales Director in Canada is $101,196 per year. Salaries may vary based on experience, location and hiring company.
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