IT Sales Manager duties and responsibilities
An IT Sales Manager leads a sales team towards reaching set sales objectives. They take the overall budget and break it down into sales projections for each team member. If they handle a team of external IT Sales Representatives, they create projections based on specific geographic locations. If the team is all onsite, they may form objectives for everyone to work together. Some essential duties and responsibilities of an IT Sales Manager include:
- Providing training and professional development to the sales team
- Creating sales goals and implementing initiatives to increase sales
- Assisting sales team members to build quality relationships with customers
- Collaboration with other company departments, such as marketing or finance, to offer customer support
- Developing strategies for increasing market share
- Ensuring that sales team members follow up with potential customers
- Generating reports and data for sales analysis
- Handling escalated client objections and concerns to support other members of the sales team
IT Sales Manager skills and qualifications
An IT Sales Manager combines leadership, communication skills, and business acumen to provide support and guidance to a team of salespeople. They need in-depth knowledge about the products the company offers and options available to provide high-quality customer service. Other skills and qualifications for an IT Sales Manager include:
- Exceptional communication skills to provide leadership to a team and support customers
- Ability to lead a customer through the sales process, determining needs, and closing the sale
- Strong foundational knowledge in information technology, including hardware, software, and IT services
- Comprehensive business knowledge to create realistic sales projections and objectives for the team
- Interpersonal skills to liaise with other departments and people within the organization
- Extensive mentoring and leadership qualities to train and develop sales team members
- Ability to lead by example and act with integrity
IT Sales Manager experience requirements
Look for an IT Sales Manager with a minimum of three years’ experience in a sales leadership role. The specific expertise depends on your company’s structure. For example, if you focus on business-to-business sales, then candidates should have experience in another business-to-business sales role. Alternatively, experience working with similar products or services is an asset as well. A successful IT Sales Manager needs experience leading a sales team, creating sales projections, and working within the sales environment. Industry knowledge is key so the candidate can lead by example, and apply hands-on experience in a sales role to their training and management style.
IT Sales Manager education and training requirements
An IT Sales Manager generally requires a bachelor’s degree. There are two primary academic paths to follow that prepare a candidate for this career: They can either study finance, sales, marketing, or another business program. Alternatively, they can focus on computer science, computer programming, information technology, or a similar field of study.
IT Sales Manager salary expectations
According to Indeed Salaries, an IT Sales Manager’s average pay in Canada is $22.56 per hour. This varies depending on a candidate’s experience and education and the company’s location, among other factors.
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