What does a real estate agent do?
A real estate agent’s role varies depending on whether they are working on behalf of the seller or the buyer. When working for the seller, the real estate agent helps them set a selling price and prepare the property for showing. They then market the property to create buyer interest. These efforts are designed to ensure that the seller secures the highest price possible within the desired timeframe.
When the real estate agent operates on the buyer’s behalf, the agent identifies properties that match the buyer’s criteria within the desired price range. They arrange viewings and help the buyer place a viable bid. The goal is to help the buyer secure the right property at the optimal price.
Real estate agent skills and qualifications
A successful real estate agent possesses the competencies required to perform their role. Here are some of the skills and qualifications to look for when considering prospective candidates:
- Top-notch written and verbal communication skills enabling them to relay accurate information to clients and colleagues, actively listen to clients to determine needs, and understand body language
- Accomplished negotiating abilities, allowing them to protect their client’s interests while operating with integrity
- Industry knowledge, including applicable laws and regulations, current mortgage rates, and familiarity with real estate contracts
- Time management abilities and knowledge of proven time management strategies, enabling the agent to navigate a busy schedule and meet contractual deadlines
- Technical know-how, including social media platforms, drones, virtual house tour software, AI scheduling assistants, and the cloud
- Teaching skills such as the ability to walk a client through the buying or selling process and show them how to prep their home for viewings
- Knowledge of the local region, enabling an agent to recommend appropriate neighbourhoods based on client needs while pointing out recreational facilities, schools, and other amenities
- Proven problem-solving prowess, equipping them to sell a slow-moving property, find a home that meets a client’s wish list or handle tricky negotiations
Real estate agent experience requirements
Real estate agents can begin securing listings and clients once they are 18 years old and have achieved their certification and licensing. As they acquire experience, they can build up their network of contacts, resulting in a larger pool of potential listings and buyers. It is also helpful if a real estate agent candidate has a strong working knowledge of their city and its neighbourhoods.
Real estate agent education and training requirements
Typically, Canadian real estate agents begin by acquiring a high school diploma and having a clean background check. The next step is to take real estate training to secure the required provincial or territorial licensure. You can find the regulatory requirements for your region at Canada’s Job Bank.
While not compulsory, courses in marketing, communications, or administration can prove helpful. To become a realtor or branch out into specialties such as real estate appraising or development, a candidate may require further training and certification depending on regional regulations.
Real estate agent salary expectations
According to Indeed Salaries, the average salary for a real estate agent in Canada is $127,423 per year. This salary can vary based on the agent’s level of experience, geographical location, and the company they work for.
Job description samples for similar positions
If the real estate agent role does not sound like the professional position your company needs, here are some related job descriptions that may be a better fit:
Real estate agent job description FAQs
What is the difference between a real estate agent and a realtor?
While real estate agents and realtors are certified professionals who help people sell and buy real estate, the term “realtor” is a registered trademark of the Canadian Real Estate Association (CREA). Therefore, only members of the CREA can use this title. Realtors must adhere to an extensive code of ethics and complete ongoing training in areas such as ethical conduct, market trends, and real estate laws and practices.
What personal traits make a good real estate agent?
Ideally, a real estate agent candidate will possess a healthy dose of tenacity and self-motivation. They are driven to chase after leads, build their brand, market listings and persevere—even when a property isn’t moving. They are highly empathetic, able to place themselves in a client’s shoes, identify their needs, and alleviate stressors. They possess integrity, honesty and a strong moral code, enabling clients to trust them with their largest assets and advocate on their behalf. Furthermore, an ideal candidate will possess a genuine appreciation for real estate, architecture, and interior design, enabling them to identify a property’s best features with ease and enthusiasm.
Who does a real estate agent report to?
A real estate agent reports to their real estate broker. The broker supervises agents, providing guidance and mentorship. They also ensure that the agent’s transactions adhere to laws and regulations.
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