Marketing Manager Job Description: Top Duties and Requirements

A Marketing Manager, or Strategic Marketing Manager, is responsible for promoting the brand or product of a business to new customers and maintaining a relationship with existing customers. Their duties include developing advertising campaigns, maximizing profits, and maintaining strong public relations and brand image. 

 

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What does a Marketing Manager do?

Marketing Managers ensure the growth of a company through developing effective advertising campaigns that help sell products and services. They also create lasting relationships with consumers and boost revenues. They oversee many creative, digital, analytical, and financial aspects of marketing projects. This often entails working with employees in the areas of sales and distribution, market research, and content creation.  

Marketing Managers direct sales strategies by collecting research on products and new trends, and analyzing data to identify new customers. They are typically involved in various promotional activities within a company, which can extend to every available avenue.

 

Marketing Manager duties and responsibilities

A Marketing Manager’s duties and responsibilities may include:

  • Planning, developing, and directing multiple avenues of marketing strategies to drive sales
  • Overseeing social media accounts and websites to engage existing customers and establish positive public relations
  • Implementing search engine optimization (SEO) in online media
  • Researching trends and new marketing opportunities, and brainstorming ideas
  • Coordinating and producing financial documents for advertising campaigns, such as budgets, estimates, and contracts
  • Communicating and negotiating with ad agencies, employees, marketing staff, editors, and writers
  • Addressing problems and troubleshooting campaigns
  • Analyzing customer feedback and campaign performance

 

Marketing Manager skills and qualifications

The successful Marketing Manager is a creative thinker who can pinpoint the specific needs of a project but also keep in mind the larger components necessary for its completion. This candidate is a confident leader and someone who plans ahead. Their top skills generally include:

  • Excellent organizational and planning skills
  • Excellent verbal and written communication
  • Personable and able to work in a team environment
  • Strong attention to detail
  • Creative and innovative thinking
  • Good research and problem-solving skills
  • Ability to work well under pressure
  • Adaptability

 

Marketing Manager experience requirements

Having three to five years of experience in the field of marketing, sales, or public relations is typically required of Marketing Managers. In some cases, a position may favour significant industry experience over education. 

Not only does the successful candidate need to be proficient in marketing, but also have the expertise to manage employees and provide direction. Your ideal Marketing Manager has gained professional experience through job shadowing and internships in addition to employment, where they acquired practical skills. 

 

Marketing Manager education and training requirements

Many successful Marketing Manager candidates have a university degree or college diploma in business administration or a similar field, such as sales or marketing. In some cases, a Master of Business Administration (MBA) is particularly valuable for certain positions.

As a show of dedication to the field, the successful Marketing Manager stays up to date on industry knowledge and skills by enrolling in a continuing education program at a business college. The candidate’s resume may also demonstrate their willingness to participate in a management training program.

Marketing Manager salary expectations

According to Indeed Salaries, the average salary for a Marketing Manager is $61,605 per year. Salaries vary, and may be dependent on experience, location, and industry.

 

Job description samples for similar positions

There are a few other career options that are similar to a Marketing Manager, but may vary based on salary, responsibility, and the required hard skills. For similar job titles, you may want to consider the following:

 

Marketing Manager job description FAQs

 

What are the qualities of a good Marketing Manager?

A first-rate Marketing Manager is capable of creative thought and is always seeking new opportunities for growth. The ideal candidate can resolve difficult problems using clear communication and adaptability, and can direct others with confidence as a strong decision-maker. 

 

What is the difference between a Marketing Manager and a Brand Manager?

While Marketing Manager and Brand Manager roles may appear interchangeable, the responsibilities of each are slightly different. 

A Brand Manager typically works under the guidance of a Marketing Manager. The Brand Manager’s sole focus is to develop an image or message surrounding the sales item that the company is putting forth. The intention is to inspire a positive and trusting reaction in the consumer. 

While the Marketing Manager also works on branding, their focus is more widespread. A Marketing Manager thinks about how the consumer interacts with the brand while working on developing a variety of marketing strategies, including those targeted towards specific demographics.

 

What should you look for in a Marketing Manager resume?

A successful Marketing Manager’s resume demonstrates their excellent communication and presentation skills. A standout resume highlights creative thinking under pressure and the ability to manage an innovative sales plan successfully. Experience in managing staff and a background in marketing and content creation are also some important points to look for on the job candidate’s resume.

 

Who reports to a Marketing Manager?

Depending on the size of the company, the Marketing Manager may have just one Marketing Assistant or a whole team of people. These employees can range from Marketing Interns to Content Creators, such as SEO Writers and Graphic Designers.

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