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Marketing Manager Job Description: Top Duties and Requirements

A Marketing Manager, or Strategic Marketing Manager, is responsible for promoting the brand or product of a business to new customers and maintaining a relationship with existing customers. Their duties include developing advertising campaigns, maximizing profits, and maintaining strong public relations and brand image.

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What does a Marketing Manager do?

Marketing Managers ensure the growth of a company through developing effective advertising campaigns that help sell products and services. They also create lasting relationships with consumers and boost revenues. They oversee many creative, digital, analytical, and financial aspects of marketing projects. This often entails working with employees in the areas of sales and distribution, market research, and content creation.

Marketing Managers direct sales strategies by collecting research on products and new trends, and analyzing data to identify new customers. They are typically involved in various promotional activities within a company, which can extend to every available avenue.

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Marketing Manager Job Description Examples:

Example 1

About Us

Digreen Homes Inc. is mainly involved with the real estate sector, primarily Land Development and Construction in the Greater Toronto Area. It has completed several projects in the past and has an extremely bright future ahead. To name a few, Digreen Homes Inc. has developed several residential, high/low rise buildings and commercial sites in the past years. At this point in time, Digreen Homes Inc. has ongoing projects in the following areas of GTA:

  • Markham
  • Brampton
  • Oakville
  • Vaughan
  • Stouffville
  • Caledon

    In the future, Digreen Homes Inc. plans to expand rapidly in the real estate sector as well as diversify. In the real estate sector, Digreen Homes Inc. is one of the fastest growing players in the market and is constantly on the lookout for new opportunities. It also plans to diversify into some of the most successful sectors in the Canadian economy. In order to support the growth of the company, Digreen Homes Inc. is in the hiring process to expand its current team.

    Job Description

  • Integrate content into various other social media pages
  • Copywriting/content creation for marketing material, e-newsletters and the website
  • Own the social content development process to bring content to life that is on-time, on brand, and platform relevant
  • Ensure social media marketing tools integrate with all other traditional advertising tactics
  • Manage email marketing campaigns and optimize for engagement and conversion
  • Apply knowledge of the products, services, and brands to develop customized marketing & sales strategies
  • Monitor industry trends and competitor activities to stay ahead of the curve
  • Work on various e-marketing projects as assigned

    Ideal Candidate

  • 8+ years� experience as a marketing professional in the construction industry
  • Have proven professional social media experience with blog writing
  • Strong computer literacy; knowledge in CRM, ZOHO and Canva and email blasts
  • Familiarity with the agreement of purchase and sale is an asset
  • Post-Secondary Education
  • A high level of creativity and energy
  • Demonstrated ability to manage multiple projects simultaneously while meeting deadlines
  • Strong communication skills with the ability to effectively collaborate with cross-functional teams
  • Must provide a clear criminal background check
  • Must have own vehicle and valid drivers license

    This is an exciting opportunity for a results-driven Marketing Manager who is passionate about driving business growth through strategic marketing initiatives. Join our team and make a significant impact on our brand's success.

    Digreen Homes Inc. is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment. We also will provide accommodation, upon request.

    Please note that only qualified candidates will be contacted.

    Job Types: Full-time, Permanent

    Benefits:
  • Extended health care
  • Life insurance
  • Tuition reimbursement
  • Vision care
    Flexible Language Requirement:
  • French not required
    Schedule:
  • 8 hour shift
  • Monday to Friday



    Experience:
  • Marketing in construction: 8 years Location: In person

    • Example 2

    Giants head brewing is looking for a Sales and Marketing Manager to join our team!

    Giants head brewing is a small, fast-growing company in Summerland, BC. We are a family-owned business that provides high-quality products and services to our customers.

    Job Description:

    The Sales and Marketing Manager will be responsible for managing the sales and marketing efforts of the company. This position will be responsible for developing and implementing strategies to drive sales growth within the company. The ideal candidate will have a strong background in sales and marketing, be able to communicate effectively, be self-motivated, and have a strong attention to detail. The Sales and Marketing Manager will also be responsible for managing the customer service department, which includes answering phone calls, responding to emails, and other duties as assigned by management.

    The Sales and Marketing Manager will report directly to the owner of the company. This position is part-time with the possibility of becoming full-time.

    Duties & Responsibilities:
    �Responsible for all aspects of sales and marketing including but not limited to: planning, organizing, implementing, monitoring, reporting on and analyzing sales data.
    �Responsible for managing the customer service department which includes answering phone calls, responding to emails, scheduling appointments with customers, etc.
    �Responsible for creating new accounts through CRM system (Salesforce) that will allow real-time reporting on sales performance.
    �Responsible for creating an effective marketing plan that includes writing press releases, conducting web research, etc.
    �Responsible for creating an effective website that is optimized for search engine optimization (SEO) using keywords in key areas such as product category, price point, location etc.
    �Responsible for creating an effective website that is easy to navigate using Google search engine optimization (SEO) using keywords in key areas such as product category, price point etc.
    �Responsible for managing social media accounts that include but not limited to: Facebook (posts/likes/engagement), Twitter (posts/retweets), Instagram (likes/retweets), Pinterest (likes/pinboard/explore products/store design), Amazon wish list items (shops/reviews), Google Shopping items (shops/reviews), Facebook Places items (posts/shares).
    �Responsible for managing email communications with customers about orders or other transactions through email or phone when necessary.
    �Other duties as assigned by management.

    Job Type: Casual

    Salary: $18.00-$20.00 per hour

    Benefits:
  • Flexible schedule
  • Work from home
    Flexible Language Requirement:
  • French not required
    Schedule:
  • Monday to Friday
    Supplemental pay types:
  • Commission pay



    Ability to commute/relocate:
  • Summerland, BC V0H 1Z0: reliably commute or plan to relocate before starting work (required)

    Education:
  • Bachelor's Degree (preferred)

    Experience:
  • Marketing: 1 year (preferred)

    Language:
  • English Location: In person

    • Example 3

    We are Uride, Canada�s fastest growing ridesharing company with operations in 12 cities across Canada. Our mission is to provide reliable transportation to small and mid-size communities around the world. We are passionate about transportation, communities, and technology.

    At Uride, we are diverse, dynamic and team oriented. We focus on driving the company forward through team efforts rather than individual ones. Although building a team mentality in remote companies is a challenge, we constantly strive to improve strategies that help us share and collaborate.

    We are growing and scaling! If you want to come along for the ride, we have a great opportunity for you! We are currently looking for a Marketing Manager.

    What are we looking for?

    This individual will closely work with the COO, and lead the Marketing Team to create awareness and brand loyalty among our customers and drivers, and establish the brand in new and existing markets.

    This person will be in charge of:

  • Hire, train, direct and motivate staff.
  • Establish company wide brand guidelines
  • Develop and deliver long and short-term marketing strategies and campaigns that align with the company's strategic vision and brand.
  • Utilizes analytics to design, evaluate, and improve the effectiveness of marketing campaigns while optimizing budgets.
  • Provides short and long-term market forecasts and reports by directing market research, collection, analysis, and interpretation of market data.
  • Work collaboratively with Senior Leadership and others, and acts as the resource and advisor for marketing and brand strategy.
  • Oversee city specific or company-wide marketing campaigns, both digital and print.
  • Oversee the creation and management of all social media marketing campaigns (both free and paid).
  • Coordinate with other members of the team to determine where our marketing efforts are best served.
  • Oversee the marketing strategies for new city launches to engage drivers and customers.
  • Track the team's KPI�s and develop weekly/monthly reports for the management team.
  • Other duties as assigned.

    Job Types: Full-time, Permanent

    Salary: $60,000.00-$72,000.00 per year

    Benefits:
  • Paid time off
  • Work from home
    Schedule:
  • 8 hour shift
  • Day shift
  • Monday to Location: Remote

    • Example 4

    Growth Marketing Manager (mobile games)

    Budge Studios is seeking a dynamic and highly motivated Growth Marketing Manager to join our team! They will be responsible for growing downloads and optimizing app stores for a portfolio of mobile apps, working with some of the biggest brands in the kid�s entertainment space (Hasbro, Mattel, Warner Bros, Nickelodeon, Sanrio, Crayola & more). The ideal candidate has experience in mobile app publishing and understands the latest trends and technologies in the world of app marketing. This role can be fully remote or in hybrid mode.

    Does this sound like a fit? If so, we would love to hear from you!

    Responsibilities :

  • Help our target users find our games and grow downloads for our large portfolio of mobile apps for kids.
  • Analyze, plan, and execute ASO A/B tests on the App Stores, and measure impact.
  • Analyze, plan, and execute ASO Keyword Optimization best practices on the App Store pages, and measure impact.
  • Manage app submission processes with accurate and compliant information.
  • Coordinate asset creation, working with Graphic Designers and development teams, obtaining approvals and localizing copy.
  • Perform competitive and market reviews on the Apple App Store, Google Play, and the Amazon App Store.
  • Measure KPIs and deliver ongoing product marketing analysis to continually refine marketing strategies around the user experience.

    Qualifications :

  • A minimum of two years experience in a similar position
  • Outstanding written and spoken communication skills
  • Very organized with strong project management skills
  • Detail oriented with experience in following standardized processes
  • Ability to multi-tasks in an extremely fast-paced environment
  • Excellent oral presentation skills with strong knowledge of Office (PowerPoint, Excel)
  • Genuine interest in Digital Marketing and mobile gaming

    Preferred experience (but not required):

  • Bachelor�s in Marketing or in a related field
  • Knowledge in different areas of Marketing: mobile, product marketing, online, offline, promotions and brands...
  • Experience as a Marketer working with other internal departments such as Production, Business Development and Finance
  • Experience in managing clients, partners and/or top tier brand
  • Experience in digital/app user acquisition campaigns
  • Knowledge of JIRA and Confluence
  • French language proficiency (or other languages)

    Job Types: Full-time, Permanent

    Additional pay:
  • Bonus pay
    Benefits:
  • Casual dress
  • Company events
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Flexible schedule
  • Flextime
  • Language training provided
  • Life insurance
  • On-site parking
  • Paid time off
  • RRSP match
  • Store discount
  • Work from home
    Flexible language requirement:
  • French not required
    Schedule:
  • Monday to Friday

    COVID-19 can work from home, the office or in hybrid mode.

    • Example 5

    Product Marketing Manager

    Reporting to the Digital Marketing, Retail Experience, Product Training, Events, Logistics, Technical Services and Sales, this role will manage the day-to-day product marketing for the product categories: Small Domestic Appliances (SDA) � vacuum cleaners, ironers, countertop and built-in coffee makers, including the corresponding accessories & consumables.

    The Product Marketing Manager - SDA will manage their product portfolio as it relates to new products required, discontinuation of products, pricing and margin requirements. She/he/they will be the day-to-day liaison between Miele Canada and central business functions at the head office in G�tersloh, Germany that support product management. She/he/they will work closely with all key internal departments (Marketing, Service, Logistics, Sales, IT, Finance) in Canada to develop a portfolio that will drive category sales growth.

    The department of Product Marketing is also responsible for the overall Translation process, required sustainability and environmental reporting and to participate in and support all Product Training.

    The ideal candidate will be creative and analytical, have a strong attention to detail, and bring a passion and desire to market for a genuine premium brand.

    Requirements:

    � Post Secondary Education - Bachelor�s degree Required.

    � Excellent written and verbal communication skills.

    � German language (written/verbal) is required.

    � French language skills would be a significant asset.

    � Excellent computer skills especially with Microsoft Powerpoint and Excel are a MUST.

    � Flexible schedule and ability to travel a minimum 20%/year.

    � Minimum of 3-5 years of experience in Product Management required.

    � Excellent organization skills.

    � Strong business analysis, product life cycle and marketing research analysis skills.

    Job Type: Full-time

    Salary: $75,000.00-$85,000.00 per year

    Additional pay:
  • Bonus pay
    Benefits:
  • Company events
  • Company pension
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Flexible schedule
  • Life insurance
  • On-site parking
  • Paid time off
  • Store discount
  • Tuition reimbursement
  • Work from home
    Schedule:
  • 8 hour shift

    Ability to commute/relocate:
  • Concord, ON: reliably commute or plan to relocate before starting work (required)

    Education:
  • Bachelor's Degree (preferred)

    Experience:
  • Product management: 3 years (preferred)

    Language:
  • German (preferred)

    • Marketing Manager duties and responsibilities

    A Marketing Manager’s duties and responsibilities may include:

    • Planning, developing, and directing multiple avenues of marketing strategies to drive sales
    • Overseeing social media accounts and websites to engage existing customers and establish positive public relations
    • Implementing search engine optimization (SEO) in online media
    • Researching trends and new marketing opportunities, and brainstorming ideas
    • Coordinating and producing financial documents for advertising campaigns, such as budgets, estimates, and contracts
    • Communicating and negotiating with ad agencies, employees, marketing staff, editors, and writers
    • Addressing problems and troubleshooting campaigns
    • Analyzing customer feedback and campaign performance

    Marketing Manager skills and qualifications

    The successful Marketing Manager is a creative thinker who can pinpoint the specific needs of a project but also keep in mind the larger components necessary for its completion. This candidate is a confident leader and someone who plans ahead. Their top skills generally include:

    • Excellent organizational and planning skills
    • Excellent verbal and written communication
    • Personable and able to work in a team environment
    • Strong attention to detail
    • Creative and innovative thinking
    • Good research and problem-solving skills
    • Ability to work well under pressure
    • Adaptability

    Marketing Manager experience requirements

    Having three to five years of experience in the field of marketing, sales, or public relations is typically required of Marketing Managers. In some cases, a position may favour significant industry experience over education.

    Not only does the successful candidate need to be proficient in marketing, but also have the expertise to manage employees and provide direction. Your ideal Marketing Manager has gained professional experience through job shadowing and internships in addition to employment, where they acquired practical skills.

    Marketing Manager education and training requirements

    Many successful Marketing Manager candidates have a university degree or college diploma in business administration or a similar field, such as sales or marketing. In some cases, a Master of Business Administration (MBA) is particularly valuable for certain positions.

    As a show of dedication to the field, the successful Marketing Manager stays up to date on industry knowledge and skills by enrolling in a continuing education program at a business college. The candidate’s resume may also demonstrate their willingness to participate in a management training program.

    Marketing Manager salary expectations

    According to Indeed Salaries, the average salary for a Marketing Manager is $61,605 per year. Salaries vary, and may be dependent on experience, location, and industry.

    Job description samples for similar positions

    There are a few other career options that are similar to a Marketing Manager, but may vary based on salary, responsibility, and the required hard skills. For similar job titles, you may want to consider the following:

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    Marketing Manager job description FAQs

    What are the qualities of a good Marketing Manager?

    A first-rate Marketing Manager is capable of creative thought and is always seeking new opportunities for growth. The ideal candidate can resolve difficult problems using clear communication and adaptability, and can direct others with confidence as a strong decision-maker.

    What is the difference between a Marketing Manager and a Brand Manager?

    While Marketing Manager and Brand Manager roles may appear interchangeable, the responsibilities of each are slightly different.

    A Brand Manager typically works under the guidance of a Marketing Manager. The Brand Manager’s sole focus is to develop an image or message surrounding the sales item that the company is putting forth. The intention is to inspire a positive and trusting reaction in the consumer.

    While the Marketing Manager also works on branding, their focus is more widespread. A Marketing Manager thinks about how the consumer interacts with the brand while working on developing a variety of marketing strategies, including those targeted towards specific demographics.

    What should you look for in a Marketing Manager resume?

    A successful Marketing Manager’s resume demonstrates their excellent communication and presentation skills. A standout resume highlights creative thinking under pressure and the ability to manage an innovative sales plan successfully. Experience in managing staff and a background in marketing and content creation are also some important points to look for on the job candidate’s resume.

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    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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