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How to Write a Regional Sales Manager Job Description Sample

A Regional Sales Manager, or Regional Account Manager, oversees the sales division of an organization within a particular region. Their main duties include directing sales department activities, developing strategies to increase sales in that specific region and establishing protocols and guidelines for the sales department under their charge.

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What does a Regional Sales Manager do?

A Regional Sales Manager manages a team of sales representatives in a given area. They support all sales agents and providing them with the training they need to increase their individual sales. The Regional Sales Manager is also responsible for maintaining relationships with important clients and training sales representatives to handle various accounts. They are responsible for hiring, training, and managing the team of sales representatives in their area.

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Regional Sales Manager Job Description Examples:

Regional Sales Manager duties and responsibilities

As the manager of a regional team, there are duties and responsibilities a Regional Sales Manager must complete every day. Common tasks to expect a Regional Sales Manager to accomplish in any industry include:

  • Planning sales strategies for increasing sales
  • Ensuring sales representatives are achieving their full potential and have access to appropriate support
  • Interviewing, hiring, and training new sales reps
  • Developing sales department policies for employees to adhere to
  • Building and maintaining relationships with clients
  • Conducting market research related to client needs
  • Presenting new sales techniques and strategies to the team
  • Ensuring sales targets are hit each quarter

Regional Sales Manager skills and qualifications

Many skills and qualifications come in handy for a Regional Sales Manager. Some to look out for in a potential candidate include:

  • Exceptional communication skills
  • Ability to lead a team to success
  • Passion for helping others and providing mentorship
  • Excellent analytical and reporting skills
  • In-depth understanding of customer needs in the region
  • Strong critical thinking skills
  • Adaptability to market changes and trends
  • Ability to work under pressure

Regional Sales Manager experience requirements

Region Sales Manager candidates should have considerable experience in sales and with dealing with customers in their industry. For this managerial role, applicants should have a minimum of five years of experience in sales and two or more years of experience in a managerial position. Experience in leading a team or as an Assistant Regional Sales Manager is a strong asset in a candidate.

Regional Sales Manager education and training requirements

Typical Regional Sales Manager job descriptions require a university degree in business or a related discipline. You may prefer candidates to have a sales focus in their education. Most jobs don’t require certifications in Canada, either. In addition to education, experience is an important section to include to attract qualified applicants.

Regional Sales Manager salary expectations

According to Indeed Salaries, the average salary for a Regional Sales Manager in Canada is $77,588 per year. Salaries may vary based on external factors such as geographical location, size and type of industry, and level of experience.

Job description samples for similar positions

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Regional Sales Manager job description FAQs

What is the difference between a Regional Sales Manager and a Sales Manager?

A Regional Sales Manager is responsible for a team of sales reps who serve a given geographical location. This is usually the case in very large companies that employ sales reps across the country or around the world. So, a Regional Sales Manager can specialize in sales in a specific geographical location or market, while a Sales Manager might oversee a smaller local team.

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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