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Content Writer Job Description: Top Duties and Qualifications

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
7 min read

A Content Writer is responsible for creating thoughtful and engaging original written content. Their top duties include creative writing, interviewing, and maintaining strong research and analytical skills. Content Writers create unique, relevant, thought-provoking, and accurate content to engage readers. In addition, a Content Writer should be able to bring fresh, new ideas to the table in terms of content planning and strategy.

What does a Content Writer do?

A Content Writer should be able to generate ideas for content that is relevant to the organization or project. They are responsible for creating content the audience will engage with, leading to more sales or growth.

A Content Writer may also be responsible for fact-checking, interviewing sources, and analyzing information prior to publication. They should possess excellent written and oral communication skills. In addition, a Content Writer must also be able to adapt and rework content for various forms of content sharing, i.e., for broadcast commercials, advertisement campaigns, blogs, articles, press releases, and more.

Hire your next Content Writer today.

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Hire your next Content Writer today.

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Content Writer Job Description Examples:

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
Get the guide

Content Writer duties and responsibilities

A Content Writer has several duties and responsibilities to fulfill every day. Here are some of the common tasks they should be equipped to perform: 

  • Generate ideas
  • Generate content planning, strategy and scheduling as needed
  • Conduct interviews and research
  • Create original content as needed, on deadline
  • Adhere to the brand’s style guide and content requirements
  • Create content that leads to increased sales or online traffic
  • Develop a thorough understanding of the company and its products
  • Understand the needs of the company’s primary audience

Content Writer skills and qualifications

A Content Writer should possess the skills to curate, research, and create quality content. They will be responsible for the generation of ideas, content planning, and creation. Skills and prerequisites of the work include:

  • Strong communication skills (both oral and written)
  • Proficiency in English or French, as needed
  • Strong interviewing skills
  • A degree in Journalism, Creative Writing, Communications, or a related field
  • Creative writing skills
  • Ability to work on tight deadlines
  • Attitude conducive to teamwork
  • Portfolio of recently published works

Content Writer experience requirements

When creating a Content Writer job description, it is essential to outline any experience that is necessary to take on the role of the company. It should be noted if applicants need experience in specific fields of writing that pertain to the job like medical writing, technical writing, and copywriting. They may also require experience with CMS tools and WordPress. All candidates should also have a portfolio with relevant writing samples.

Content Writer education and training requirements

Many Content Writers have a university degree in Journalism, Communications, Creative Writing, or a related field. Other certifications may include completion of an undergrad course or program in a field related to the industry of work, such as engineering, medicine, law, or science.

Content Writer salary expectations

According to Indeed Salaries, a Content Writer earns an average of $18.87 per hour. This will vary based on many factors including experience, location, and employer.

Job description samples for similar positions

If this job description sample does not reflect what you are looking for in a candidate, please review some of the other job sample descriptions below for a better fit:

Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
Get the guide

Content Writer job description FAQs

Two chefs, one wearing a red headband, review a laptop and take notes at a wooden table in a kitchen setting.

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Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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