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Sales Associate Job Description: Top Duties and Requirements

Edited by Indeed Employer Content Team
Last updated October 8, 2025
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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6 min read

A Sales Associate, or Retail Associate, sells customers a product or service a company offers. Their duties include being up-to-date with product knowledge, helping customers, processing payments, and keeping the store stocked and tidy.

Sales Associate duties and responsibilities

Sales Associates have a wide range of duties that differ depending on the retailer. They carry out their tasks under the supervision of a senior staff member. Primary duties and responsibilities include:

  • Greet guests entering the store
  • Answer any customer questions to help them make informed purchasing decisions
  • Recommend specific products or services based on the customer’s needs
  • Direct customers to the merchandise they’re looking for
  • Process customer payments
  • Clean and stock the sales floor and their workspace
  • Inform customers of promotions and sales
  • Keep up-to-date with knowledge for new and existing products

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Sale Associate Job Description Examples:

Example 1

L'Intervalle

Since its conception in 2015, L’Intervalle has sought to fill in the space between high end and low end footwear, which is the idea that inspired our name. Our story began in Montreal with a husband and wife team, who had the dream and passion to provide the fashion footwear industry with something it was missing. The vision came to life when L’Intervalle positioned itself in the industry by focusing on providing high quality products while remaining in an affordable price range.
Today, with over 20 years of international footwear experience, an international website, and with 15 stores locations across Canada, L’Intervalle has since become a force to be reckoned with, by providing unique fashion pieces that can’t be found anywhere else.

At L'Intervalle, we are motivated by our people, our community, our planet, and our ability to express ourselves.

We're looking for a passionate individual with experience to fill a Key holder position at our Mapleview MALL location!

THE Qualifications:
  • Able to set a good example of work ethic, passion and responsibility.
  • Desire to provide exceptional customer service.
  • Commitment to create an environment that aligns with the values of L'Intervalle.
  • Has a passion for fashion and styling.
  • Is organized and possesses strong communication skills
  • Is bilingual (asset)

THE PERKS:
  • Growth opportunity — We’re committed to performance-based growth. Our stores are the best place to start your career at L'Intervalle. Be first in line for new opportunities as the company grows.
  • Product Discount — We offer a great discount on all our products.
  • Positive work environment — At L'Intervalle we are a Family! We work together to achieve high-level goals.

L'Intervalle is an Equal Opportunity employer. We believe in providing an inclusive workplace where all individuals have opportunity to succeed.

Job Types: Full-time, Part-time

Additional pay:
  • Commission pay
Schedule:
  • 8 hour shift
  • Monday to Friday
  • Weekend availability

Education:
  • Secondary School management: 1 year (preferred)

Example 2

Frame Stylistic sales Associate -
Eye Optical is currently seeking an Optical Sales Associate / Frame stylist to join our dynamic eye care team at one of our location in Maple/Vaughan, ON. Retail Sales Experience Required. Eye Optical 4 locations across GTA Ontario Canada. our mission is to provide the Best quality products and professional services in the world of eye care.

Eye Optical - currently opening job opportunities to fill positions frame stylist which will be placed in Brampton, Maple and Vaughan.

Eye Optical we love sharing our passion for Eyewear! We are always looking for motivated people to join our dynamic team! We are hiring for a frame stylist at our Eye Optical.

We are searching for a passionate and dynamic Stylist who will help our customers find the perfect luxury frame.

Responsibilities
  • Help the customer find the perfect frame
  • Providing outstanding customer service
  • Selling high end products with enthusiasm and passion
  • Greet every customer and explain the product details
  • Booking appointments and general reception duties
  • Pretesting/diagnostic testing
  • Invoicing, collecting payment, and submitting direct billing insurance claims
  • Keep the store clean and welcoming
  • Offer a genuine customer service Requirements
  • Flexible availabilities (day, evening and week-end)
  • Team spirit
  • Ability to multi-task
  • Love for fashion style
  • Contributing towards company sales objectives Contributing to a positive team environment














Job Types: Full-time, Part-time

Drop resume in person

Salary: $16.00-$25.00 per hour

Job Types: Full-time, Part-time, Permanent, Fixed term contract, Internship / Co-op

Salary: $16.00-$20.00 per hour

Schedule:
  • Every Weekend
  • Monday to Friday
  • Weekend availability
Supplemental pay types:
  • Bonus pay
  • Commission pay
  • Overtime pay

Ability to commute/relocate:
  • Maple, ON: reliably commute or plan to relocate before starting work Location: One location

Example 3

Having knowledge of vaping accessories, vaporizers, e-cigarettes and their respective function & brands. We expect you to be outgoing, energetic, positive and have confidence with respect to sales.

Job Description:

The Part Time Sales Associate is responsible for providing outstanding customer service as per company standards, working with a Point of Sale (POS) system, generating sales, and general upkeep of the store’s cleanliness and appearance.

Major Duties:

You work on the front lines, serving and educating Vape clientele, carrying out transactions, spotting sales opportunities, providing advice to customers and finding solutions that meet their individual vaping needs, andrecommending merchandise based on individual requirements while educating them about the product functions.
Advising new and experienced clients on theusage and maintenance of vaping devices and accessories while sharing your experiences We value each person’s unique customer service style and encourage our representatives to bring their best to the counter.

Responsibilities:

  • Maintain a friendly positive and mature attitude.
  • Multi-tasking to serve multiple customers at a time while maintaining excellent customer service.
  • Answer customer questions/concerns
  • Self-motivated, able to carry out projects self-sufficiently
  • Energetic team-player

Experience & Skills:

  • Previous sales and/or customer service experience is preferred.
  • Knowledge of the Vaping industry and E-cig products is a must.
  • Strong written and verbal communication skills.
  • Organized and self-motivation.
  • Friendly, trustworthy and reliable.
  • Must be able to work in a vaporized environment.
  • Current or previous vaping experience preferred.

Requirements:

  • Candidate must be 19 years or older.
  • Knowledge of current vape industry products and standards.
  • Previous retail sales experience
  • Must be a non-smoker
  • The ability to work weekends is a must

Job Type: Part-time

Salary: $16.00 /hour

Job Type: Part-time

Salary: $16.00 per hour

Day range:
  • Every Weekend
Shift:
  • 4 hour shift
  • 8 hour shift
  • Day shift
  • Evenings

Experience:
  • Retail sales: 1 year (required)

Language:
  • English (required)

Shift availability:
  • Day Shift (required)
  • Night Shift Location: One location

Example 4

Become a brand ambassador and be part of a team that works with passion, ambition and expertise to create excellent customer experiences. Be among the first to bring our collections from the runway to the customers! Join our team and explore career opportunities that are tailor-made for you!

What you can expect:

  • Utilize effective communication skills in training and developing staff, delivering exceptional service to customers, driving business with the merchant group and general problem solving.
  • Lead the team to achieve positive results by supporting top line sales, profit and loss management and inventory control.
  • Establish a goal oriented selling culture that focuses on relationship selling, building a client base and exceptional service.
  • Ensure compliance with all policies and procedures through regular store management and staff meetings, store walk-through and audits.
  • Monitor performance, provide direction, and take corrective action when needed.
  • Cultivate a relationship with the community via personal involvement, PR events and advertising opportunities.
  • Continually evaluate and react to performance issues and actively recruit candidates.
  • Ability to work varied hours/days to oversee store operations.
  • Ensure all relevant conditions relating to Health & Safety are fulfilled and empower store staff to achieve the highest standards to support store management within this area.
  • Knowledgeable in all Health & Safety policies and procedures.
  • Ensure all documentation relating to Health & Safety are well recorded and maintained.

Your profile:
Minimum Education (or substitute experience) required:

  • BS College Degree preferred or equivalent experience

Minimum Experience required:

  • 2-3 years of Specialty Retail Management experience

Skills Required:

  • Excellent organizational, time management, analytical, and leadership skills
  • Independent, self-motivated, detail-oriented, entrepreneurial
  • Strong business acumen and interpersonal skills
  • Ability to process information and merchandise through computer system and POS register system.
  • Ability to communicate with associates and guests.
  • Proficient in Microsoft Office

Your benefits:

  • Base Pay + Commission
  • International and inspirational working environment
  • Career progression opportunities
  • Dynamic and inspirational work culture
  • Flexible scheduling to meet lifestyle needs, with a competitive compensation program and a fun working environment

Job Types: Part-time, Permanent
Part-time hours: 20 per week

Salary: $15.50-$18.00 per hour

Benefits:
  • On-site parking
  • Store discount
Day range:
  • Monday to Friday
  • Weekends as needed
Flexible Language Requirement:
  • French not required
Shift:
  • 4 hour shift
  • 8 hour shift
Work setting:
  • Apparel store



Ability to commute/relocate:
  • Kanata, ON: reliably commute or plan to relocate before starting work (required)

Experience:
  • Retail Sales: 2 years Location: In person
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
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Download our free step-by-step guide on encouraging healthy risk-taking
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What does a Sales Associate do?

A Sales Associate is the public face of a company, as they are typically the first, and sometimes only, person a customer interacts with while shopping. They are responsible for ensuring the customer finds everything they need and answering any questions they have. When the customer is ready, the Sales Associate also processes the payment and packages their goods before thanking them for their purchase. When there are no customers, a Sales Associate ensures the store is clean and well-stocked.

Sales Associate skills and qualifications

As Sales Associates work directly with customers, they must have great interpersonal skills to ensure every customer feels welcome and wants to return. Sales Associates must also have many skills and qualifications to perform their duties successfully, including:

  • Strong interpersonal skills
  • Positive attitude on the sales floor
  • Understanding of basic math
  • Good written and verbal communication skills
  • Professional appearance and attitude
  • Knowledge of successful sales tactics
  • Ability to multi-task
  • Great time-management skills

Sales Associate experience requirements

Sales Associate positions are entry-level, so candidates don’t require prior experience. Look for candidates with an outgoing personality and a strong work ethic. They can learn other key duties and responsibilities of the role on the job. If your establishment is upscale or requires technical knowledge, you may prefer Sales Associates with prior sales experience or product knowledge. This will ensure they’re a good fit for the role and help customers make informed purchase decisions.

Sales Associate education and training requirements

Sales Associates don’t require academic certifications. Many work part-time while completing their high school diploma or post-secondary education. Depending on your business, you may prefer candidates who have completed their high school diploma or GED. Candidates who are working towards a marketing, sales, or business certification are an asset and well-prepared for the role.

Sales Associate salary expectations

According to Indeed Salaries, the average salary for a Sales Associate in Canada is $59.281 per year. This varies based on experience, location, and the hiring company.

Job description samples for similar positions

If a Sales Associate is not quite what you’re looking for, here are some relevant job description samples:

Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
Get the guide

Sales Associate job description FAQs

Two chefs, one wearing a red headband, review a laptop and take notes at a wooden table in a kitchen setting.

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