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Copywriter Job Description: Top Duties and Qualifications

A Copywriter creates written promotional material that aims to engage readers and encourage the sale of a specific product or service. Copywriters put together writing for content marketing campaigns often seen in websites, social media posts, advertisements, emails, and brochures.

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What does a Copywriter do?

Copywriters are typically well-versed in industry trends and can create effective marketing campaigns that allow customers to connect with your brand. The right Copywriter can help you achieve your marketing goals, increase revenue, and improve public relations. Copywriting can involve posting written content to social media pages and websites, among other avenues, that inspires customers to interact with your business. Copywriters that are knowledgeable in SEO can boost website traffic. Copywriting can also involve putting together compelling content in your email campaigns, advertisements, and blog posts with brand awareness in mind.

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Copywriter Job Description Examples:

Example 1

GrowME Marketing: A Leading Marketing Agency

GrowME Marketing is a leading marketing agency committed to the growth and success of our clients. We deliver results that help clients build memorable brands and connect and engage with customers. As a company, we define effective strategies and continue to push the limits of marketing.

Who Are You?

Do you have a passion for the written word? Are you organized and detail-oriented?

We're looking for someone who is passionate about writing captivating content for our clients. You will develop content strategies and create compelling website copy that is optimized to convert. You know how to keep content simple and memorable. You are a true wordsmith with the ability to express ideas and make brands unforgettable. You use tools to help you be as effective and efficient as possible. You are able to craft a unique voice and write compelling content for web and landing pages. Your work will provide relevant, unique, and quality information to consumers across a wide range of industries.

Responsibilities

We want creative minds and collaborative thinkers. We want your ideas and your ability to turn any subject matter into powerful prose. We want you to embrace challenges with an open mind.

  • Structure website copy to achieve client goal for project
  • Create copy for web and landing pages that is compelling, sharp, witty, and authentic
  • Collaborate with design team to generate content concepts and final copy
  • Conduct research to ensure accurate, on-target copy
  • Maintain consistent tone and voice for each client's brand
  • Apply best SEO and UX practices in all headlines and web content
  • Prioritize multiple projects and meet tight deadlines
  • Backend content optimizations (Metas, titles and tags)
  • Optimize/ Upgrade existing content relevant to strategy and SEO
  • Write optimized blog posts and other content for SEO
  • Create social posts and accompanying graphics that encaspulate the client's brand

    What You Bring

  • 2+ years digital copy experience (preferred)
  • Bachelor�s Degree in Journalism, Communications, Marketing, Advertising, or related field
  • Ability to work with minimal supervision in a fast-paced environment
  • Ability to meet deadlines and accommodate tight schedules
  • Ability to work on multiple projects simultaneously
  • Excellent writing and communication skills
  • A positive attitude and passion for writing
  • A portfolio of your content writing experience
  • Experience with marketing, social media, SEO, and PPC is an asset
  • Proven aptitude for quick creative thinking with acute attention to detail
  • Excellent people skills with a focus on team collaboration and overall project success

    Our Core Values

  • Good Vibes Only. Our team is made up of people with positive can-do attitudes who want to help our clients grow. We help each other. We treat each other the way we want to be treated, and our happiness cultivates company growth.
  • Push It To The Limit. We always deliver the most value we can for our clients and are always improving. Performance and boldness run in the veins of our team and the best is what we strive to be.
  • Keepin� It Real. Integrity and respect are at the core of our family. Our reputation forms GrowME�s reputation and we are committed to honesty, transparency and authenticity. We say what we mean and deliver it.

    If this sounds like you, send us a copy of your cover letter, resume, and writing portfolio. Applications without a portfolio will not be considered.

    Job Type: Full-time

    Salary: From $45,000.00 per year

    Benefits:
  • Casual dress
  • Dental care
  • Discounted or free food
  • Extended health care
  • On-site parking
  • Paid time off
  • Vision care
  • Work from home
    Schedule:
  • Monday to Friday
    Supplemental pay types:
  • Bonus pay



    Experience:
  • marketing agency: 2 years (required)
  • copywriting: 3 years Location: Hybrid remote in Calgary, AB

    • Example 2

    Leo Schwarz is a deliberately small branding agency. Our outputs, including strategic insights, innovative concepts, distinct identities, and high-quality assets, rival those of prominent global agencies. We are a small team of talented designers and strategists, having worked on some of the biggest brands in North America before embarking on this journey. If you find this environment appealing and meet our requirements, then we�d love to hear from you!

    Part-Time Copywriter (Remote)

    Position Overview:

    We're on the lookout for a talented brand copywriter with a passion for strategy who excels at crafting captivating brand narratives and copy that drive tangible results. As a brand writer, your role will revolve around thorough research, interpreting insights, making creative recommendations, and collaborating closely with our creative team. We're seeking someone who can anticipate customer desires and translate them into impactful copy.

    Key Responsibilities:

  • Craft compelling brand narratives and messaging
  • Identify client pain points and deliver tailored solutions.
  • Create comprehensive strategy briefs encompassing messaging, positioning, and competitor analysis.
  • Collaborate closely with designers throughout project lifecycles, including assisting with brand guideline development.
  • Conduct competitive research
  • Analyze market trends and identify emerging opportunities and challenges.
  • Develop brand architecture, positioning, and strategy.
  • Craft compelling brand narratives.

    Requirements:

  • 3+ years of experience in copywriting
  • Demonstrate a profound grasp of brand storytelling.
  • Exhibit proficiency in writing effective copy.
  • A knack for seeing the bigger picture while also paying attention to finer nuances that contribute to brand success.
  • A meticulous approach to refining brand guidelines, ensuring all elements align with the overarching strategy.
  • A strong grasp of storytelling techniques to craft engaging brand narratives that resonate with target audiences.
  • Aptitude for conducting comprehensive research to identify market trends, consumer behaviors, and competitor landscapes.
  • Proficiency with Google Docs, Slides, and ideally Figma.

    Job Details:

  • $25/hour - $40/hour
  • This position will require a commitment of about 20 hours per week, with the potential to transition to full-time.

    Job Types: Part-time, Freelance
    Part-time hours: 20 per week

    Salary: $25.00-$40.00 per hour

    Benefits:
  • Flexible schedule
    Flexible Language Requirement:
  • French not required
    Schedule:
  • Monday to Friday



    Experience:
  • copywriting: 3 years Location: Hybrid remote in Toronto, ON M6P 3T1

    • Example 3

    About Dupray :

    Are you creative with a passion for writing and communication? Looking for growth within a dynamic team that thrives on overcoming challenges daily? Do you want to join an e-commerce leader on the cusp of huge expansion? If you answered yes to all of the above, Dupray is the place for you. We have a proven track record in designing and selling household and commercial appliances for the North American and European markets for 14 years. We have achieved great success thus far, but we are just getting started! Based on our intellectual properties, we are set up for years of growth fueled by our innovative product lines.

    Position Summary :

    Dupray is currently looking for an exceptional writer to collaborate in drafting all company materials from conceptual strategy to planning & creative writing through branded content to help drive overall equity & brand health. The person who will join the team will report directly to the owner and will work closely with the creative and marketing directors across various projects.

    Overall, the job will entail developing & managing the brand�s overall tone of voice, enhancing & enabling the brand�s content strategy, and developing the critical strategic copywriting for projects ranging from internal brand strategy & communications, to consumer-facing advertising campaigns & digital storytelling.

    Responsibilities :
  • Understand and build upon the branded tone of voice for the company

  • Revise and adjust all current content across all platforms where necessary

  • Create high performance, promotional and attention-grabbing copy for all email campaigns, homepages, landing pages, signage, packaging, digital ads, product descriptions, etc.

  • Deliver creative copy assets to departments across the company

  • Work with ad agencies and other third parties to ensure messaging is on brand

  • Provide strategic copywriting/editing for brand strategies across paid and organic digital campaigns

  • Create copy for new product launches

  • Collaborate/partner with content & creative teams in the development of campaigns (concept writing, storyboarding, advertising copy)

  • Innovate & maintain fresh, relevant content concepts & approaches to creative copy development

  • Ensure quality assurance, consistency validation, approvals & on-time delivery

  • Follow the latest and upcoming trends with successful brands and front runners in content marketing & content development

  • Review, edit, and proofread marketing content for accuracy, style and adherence to brand tone of voice

    Qualifications :
  • 3 years experience copywriting for an online retailer, or for a print / online publication in a relevant field (home, lifestyle...)

  • Impeccable English writing (Must be a skilled writer who can produce content for various channels)

  • French fluency is an asset

  • University degree in communications studies, media, journalism, marketing, or equivalent experience

  • Strong organizational skills, with a capacity to manage multiple priorities and deadlines and work quickly and efficiently in a fast-paced environment

  • Superior attention to detail

  • Exceptional organizational and time management skills with the ability to work under tight deadlines and to manage multiple projects.

  • Strong interpersonal skills and a collaborative attitude; have the ability to work successfully as part of a cross-functional team

  • Ability to leverage multiple channels to land meaningful narratives

  • Ability to balance need for creativity with a data-driven approach to measure impact and success

    Skills :
  • Digital expertise: SEO writing experience

  • Ability to work effectively at all levels of the company

  • Ability to thrive in a fast-paced, often ambiguous environment

  • Excellent project management skills

  • Extremely organized and thorough

  • Resourcefulness, diligence and creative problem-solving skills

    Working environment :

    Very nice premises located near the Lachine Canal and Atwater market. Fully equipped with a terrace, kitchen and private gym. Stimulating and relaxed work environment.

    Additional Information :
  • Competitive salary according to experience and qualifications in addition to the benefits offered by the company (Insurance & RRSP Matching).

  • Full time job.

  • The professional will start working as soon as possible.

    Applicants interested in this opportunity can send us their resume for examination. We look forward to hearing from you!

    Job Types: Full-time, Permanent, Casual

    Salary: $55,000.00-$65,000.00 per year

    Benefits:
  • Dental care
  • Extended health care
  • Paid time off
  • RRSP match
  • Vision care
    Schedule:
  • Day shift
  • Monday to Friday
    Supplemental pay types:
  • Bonus pay

    Ability to commute/relocate:
  • Montr�al, QC H4E 1A2: reliably commute or plan to relocate before starting work in marketing: 1 year (required)

    • Example 4

    Midnight Marketing is an energy industry focused digital marketing agency specializing in branding, websites/apps and creative design (video content, 2D/3D design, copywriting and digital advertising).

    Our team is agile, creative and eats stress for breakfast, lunch and dinner. If you're looking for a walk in the park, you've come to the wrong place. We can guarantee you challenges, learning opportunities and constant change. This job will make you a better communicator, better at managing stress and more confident in your abilities. We believe in training without micromanaging. We believe in building an environment where teammates support each other. We believe in growth! Joining MM is helping build the foundations of a new team and being integral to daily innovation

    Our Copywriterworks directly with our Client-Facing Team to create written content for our clients. From social media captions to flyers, scripts, brand books and websites, our copywriter is involved at every level of our process. You will be responsible for researching and understanding the industries we work with. You will be part of the creative process when it comes to developing campaign concepts and ideas for clients.

    Marketing is a fast paced environment and we work with a multitude of clients across the energy sector, so we�re looking for writers with versatility and the ability to tap into a company�s voice fairly easily.

    WHAT YOU DO

  • Create engaging content for our clients based on requirements provided by the CFT.
  • Research, understand and reiterate information about our clients.
  • Write for branding, websites, social media, flyers, scripts and more for use in both print and digital spaces.
  • Contribute to strategy and campaign development with the team.
  • Ability to collaborate with a team, while also working independently to meet deadlines.

    WHAT YOU NEED

  • Minimum 2 years experience writing copy in a marketing context (samples required).
  • Must be fluent in English (spoken and written).
  • Comfortable working in CST time zone.

    WHAT�S A BONUS

  • Experience/knowledge of the energy sector.
  • Experience writing copy for B2B marketing.

    TO APPLY
    Please send us your CV along with relevant examples of your work. Check us out at [website]

    ABOUT THIS Position
    This is a full-time, contract position. The schedule is Monday-Friday 9am-5pm Central. Applicants must be in Montreal, Quebec. The salary is CAD 42,000 annually. Contract includes paid holidays and paid time off. A professional level of English is a requirement for this role.

    Job Type: Full-time

    Pay: $42,000.00 per year

    Benefits:
  • Casual dress
  • Company events
  • Flextime
  • Paid time off
    Flexible Language Requirement:
  • French not required
    Schedule:
  • 8 hour shift
  • Monday to Friday

    Ability to commute/relocate:
  • MONTR�AL, QC: reliably commute or plan to relocate before starting work (required)

    Application question(s):
  • Please upload a link to your portfolio here.

    Experience:
  • copywriting: 2 years (required)

    Language:
  • English Location: Hybrid remote in MONTR�AL, QC

    • Example 5

    We are an award winning, employee owned company that has experienced substantial growth in the last 5 years. We deliver Business Solutions to mid-market companies in a broad range of industries in Canada and the United States. Solutions include SAP ERP, Boomi, AWS and our own IP products Resolv, and FieldVu. Since 1996 people have been our number one priority: our staff and our customers. Our customer base is expanding and so is our team.

    *
    VistaVu Solutions is an employee-owned tech company on a high growth curve. We deliver full lifecycle ERP implementations, transformation projects, and responsive support through our partnerships with SAP Business One, SAP Business ByDesign, Dell Boomi, and Amazon Web Services to mid-market companies in a broad range of industries across North America . Our industry specific expertise, product extensions, and award-winning services help our customersRUN GREAT!*

    It�s our people that make VistaVu unique and different from other technology solution providers. We are smart, determined, and not afraid to try new things. We advocate for our customers and earn their trust by understanding their business, using proven processes to serve their needs, and delivering a high return on investment. Our core values shape our culture, define our character, and guide how to make decisions across every level of our organization:

    *
    Results: You want to work in a company based on meritocracy where your results determine your trajectory (not time served).
    *Trust: You can count on us and we can count on you to use your critical thinking and proactive mindset to find a way to get it done and done well.
    *User Experience: You appreciate what good customer experience looks like and are driven to consistently go above and beyond for the customer.
    *Embrace Change:
  • You thrive within a dynamic and evolving organization.
    Growth:You are consistently investing into and upgrading your skills and experiences.
    Gratitude: You want to feel appreciated and you look to say thank you loudly and often to others on the team.

    *
    What will you be doing?*

  • Study the customer journey to produce content in the language they use and appropriate for each stage of their journey
  • Collaborate with sales, marketing and customer experience teams on the creation, curation, and distribution of relevant, original, high-quality contents as tech blogs, case studies, podcasts, press releases, sales aids etc.
  • Consider how the content consumption experience changes based on the platform and place where it�s consumed.
  • Ensure all posts are technically and grammatically accurate.
  • Improve the on-page SEO and overall Google ranking using proper keywords.

    What skills do you need?

  • Very good written and verbal communication skills in English
  • 4-6 years� experience in technical copywriting preferably with a software subscription product
  • The ability to produce high-quality documents
  • Ability to react and deliver according to business demands.
  • Creative skills and incorporation of photographs, drawings, diagrams, animation, and charts to elaborate on or complement technical writing and increase users' understanding.
  • Ability to research and build knowledge about products, services, technology, or concepts to be documented.
  • Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint.
  • Experience with Canva, Adobe creative studio for video editing and Envato market is preferred.

    What�s in it for you?

  • Become an owner in a company that you will have an integral role of influencing through our Employee Share Option Program.
  • Bonus program eligibility.
  • Health and wellness spending account.
  • STD, LTD, Life and Critical Illness benefit program.
  • Remote office allowance.
  • Work in an environment of where we live our core values.
  • Work with one of the top SAP partners in North America.
  • Gain valuable experience with diversified industries like Field Services & Rentals, Manufacturing and Wholesale Distribution.
  • Investment into your ongoing advancement and Type: Full-time

    • Example 6

    WHAT YOU�LL DO:

    As Copywriter, you are an experienced storyteller who is comfortable with collaboration across the entire company. You are a creative thinker who can turn good ideas into great content. Whether you are crafting headlines for outdoor advertising, retooling content for a training module, writing short copy for social posts and digital ads, or mapping out the video script for our next great recruitment campaign; you are in your element.

    You will be responsible for creating original, brand-driven content across various channels to inspire action. Work closely with other departments as a team player to ensure that the creative needs of our brands are met.

    You will also:

  • Create and edit original copy that is accurate, well-researched, and meets each brand�s needs and deadlines
  • Ability to write copy in a variety of �voices� as required for each brand within the portfolio
  • Support Team with marketing campaigns, primarily through writing and editing materials
  • Develop and maintain a clear and consistent brand voice, adhering to commonly used brand frameworks and guides
  • Ability to write in line with the positioning and messaging direction, and in accordance with the media/channel characteristics and constraints
  • Assist in the development of advertising concepts by understanding audience and platform delivery
  • Ability to have a deep understanding of the subject of the content produced, the audience, and even competitor�s activities
  • Leverage qualitative and quantitative analysis to guide content decisions
  • Monitor content success and progress while tracking traffic and conversation
  • Stay on top of industry trends to ensure you have a knowledge of media production, communication and dissemination techniques and methods
  • Collaborate with other team members when necessary to develop and deliver consistent and highly effective messaging
  • Write content for the company�s various online digital channels, such as (but not limited to) press releases, website, posts on social media platforms (primarily Facebook, and Instagram), email campaigns, e-newsletters, etc.
  • Produce written content for traditional marketing assets such as (but not limited to) brochures, presentations, banners, posters, billboards, tv commercials, etc.
  • Review and edit all current content that needs to be updated for all kinds of channels
  • Proofread all content before it is released � translations are done externally
  • Collaborate with business stakeholders to understand desired positioning and message direction, and craft targeted copy and compelling stories that inform readers and engage customers across various digital channels and platforms
  • Collaborate with Marketing peers to produce or prepare multimedia content such as (but not limited to) storyboards, dialogue, and scripts for narration, demo scripts, etc.
  • Collaborate with brand and Operations stakeholders to produce copy for training and internal marketing materials

    WHO YOU ARE:

  • Have a Diploma or Degree in Journalism, English or Communications is preferred
  • Exceptional verbal and written skills
  • Very detail oriented
  • Able to meet strict deadlines and work in a fast-paced environment
  • A minimum of 3 years experience in writing
  • Ability to work in a dynamic and evolving team environment, utilizing interpersonal skills to manage the relationships across multiple brands
  • Receptive to feedback
  • Critical thinker and problem-solver
  • Highly creative, enthusiastic and a self-directed team player
  • Willingly seek and accept constructive feedback
  • Motivated to consistently deliver high-quality work and go above and beyond to get the job 7403 Macleod Trail Southwest, Calgary, Alberta T2H 0L8

    Job Type: Full-time

    • Example 7

    We are a growing boutique marketing agency based in Downtown Toronto, Ontario which offers one freelance copywriter the best clients, a flexible work from home schedule and good pay.

    The Company:Verta Marketing is passionate about helping organizations to launch and/or scale their operations. Your clients would include a telecommunications company, Private equity firm, HVAC company, consulting groups, satellite technology company, and more! The right candidate will have a portfolio of work samples to share that demonstrate their technical writing abilities, research capabilities, and illustrate empathy for the customer. The ability to connect with our clients� readers is essential whether they are the owner, D-level or C-suite. Depending on background, we may also ask you to research and apply to Canadian government grants on our client�s behalf as well.

    We believe our success is built upon the results we bring our clients. Our intrinsic desire to succeed and do the best possible work is what drives us. To thrive means we all win. Verta Marketing expects effective communication, adaptability, continuous education and growth for our team members.

    The Position: Verta Marketing seeks a Contract Copywriter to assist with a range of mostly business-to-business clients.

    Salary: The pay is $20-35 per hour commensurate with experience and dependent upon which clients you can service whose subject matter varies in complexity.

    Responsibilities:

  • Research (in collaboration with team) and write 6- to 12-page whitepapers or e-playbooks

  • Research and write Grants applications for clients. This includes hiring grants, R&D Grants and more

  • Write long-form and short-form blogs on a variety of topics

  • Craft email newsletters

  • Help to write sales and investor pitch presentation scripts and video scripts

  • Provide copywriting for digital ads prepared for LinkedIn, Facebook and Instagram

  • Edit content and sales assets written by clients or the Verta Marketing team

  • Interview experts and clients for profile articles as needed

    Requirements:
  • Proven experience as a professional copywriter

  • Experience researching and writing Canadian grant proposals

  • Knowledge of online content strategy and creation

  • Excellent writing, editing and proofreading skills

  • SEO writing

  • Strong research skills

  • Creativity

  • Collaborative spirit

  • Excellent time-management and organizational skills

  • BSc/BA in marketing, English, journalism or related field

    Location: Verta Marketing is based in Downtown Toronto, Ontario but work from anywhere.

    Why You Should Apply
  • Steady cash flow

  • Respectful clients doing amazing and ethically-sound work

  • Flexible work hours

  • Opportunities for client interaction

  • Work from anywhere

    Please send in your resume, cover letter, and a link to your portfolio on tanyad [at the rate] vertamarketing [dot] com.

    Job Type: Full-time

    Salary: $20.00-$35.00 per hour

    Flexible language requirement:
  • French not required
    Schedule:
  • 8 hour 1 year (required)

    • Copywriter duties and responsibilities

    A Copywriter oversees numerous tasks related to content creation. Some overall duties and responsibilities may include:

    • Create copy for websites, social media platforms, emails, ad campaigns, and more
    • Develop and implement creative marketing and communication strategies for target audiences
    • May be required to perform some editing tasks and revisions to help adhere to a company style guide and brand voice
    • Boost SEO traffic to the company website for optimal online visibility
    • Collaborate with teams including developers, marketing and customer experience, and contribute expertise during team meetings

    Copywriter skills and qualifications

    Some key skills and qualifications of a successful Copywriter include:

    • Experience producing copy for marketing campaigns
    • Able to interpret information and conduct research, if needed
    • Detail-oriented, with the ability to spot errors
    • Proficient in Microsoft Office, word processing, and CMS
    • Demonstrated expertise in writing compelling and creative copy for the necessary medium

    Copywriter experience requirements

    Previous experience in copywriting is an asset, particularly writing copy in the same or a related field. A successful Copywriter candidate will also have experience in marketing, advertising or communications. An ideal Copywriter candidate may have gained experience as a Staff Copywriter at an agency, working as a Copywriter within a marketing team, or as a Freelance Copywriter. Ideally, the successful candidate has written similar copy for previous clients. Copywriters typically maintain a portfolio that showcases their best writing. This is good to use this as an indicator of past work experience and whether the Copywriter candidate has the ability to produce promotional content.

    Copywriter education and training requirements

    Professional Copywriters are usually expected to have a bachelor’s degree or college diploma in English, marketing, advertising, or a related field. You can also look for additional coursework on the candidate’s resume, which may indicate continued interest in the field and a willingness to stay current. In some cases, it may help if Copywriters have education or training in the subject they are writing about. If you run a landscaping magazine, for example, it would be more advantageous to hire a Copywriter who holds a diploma in horticulture than someone who has their education in a different field.

    Copywriter salary expectations

    According to Indeed Salaries, the average salary for a Copywriter is $19.32 per hour. This may vary based on experience, skills, location, and the company hiring.

    Job description samples for similar positions

    If this Copywriter job description isn’t quite what you’re looking for, consider these job descriptions for related positions:

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    Copywriter job description FAQs

    What qualities make a good Copywriter?

    Successful Copywriters have an excellent command of the written word and are able to shape their writing to meet specific goals. A good Copywriter is creative and can come up with new and innovative ways of communicating the same idea. Other notable qualities include an aptitude for reading and researching, taking rejection well, and understanding the target audience.

    What is the difference between a Copywriter and a Content Writer?

    Although both Copywriters and Content Writers produce written content, the difference lies in the intention. A Copywriter’s aim is usually to generate sales of a brand or a product and to persuade consumers with compelling marketing strategies, often in the form of sales emails, ads and landing pages. Copywriters usually work on short form content, while Content Writers focus on long form.

    How can you make your Copywriter job description stand out?

    Highlight your company’s best attributes and use motivating language. Get your ideal applicant excited about the prospect of working at your company. Include details about the role, the work involved, and the working environment. You should also mention any benefits or advantages offered.

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    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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