Copywriter duties and responsibilities
A Copywriter oversees numerous tasks related to content creation. Some overall duties and responsibilities may include:
- Create copy for websites, social media platforms, emails, ad campaigns, and more
- Develop and implement creative marketing and communication strategies for target audiences
- May be required to perform some editing tasks and revisions to help adhere to a company style guide and brand voice
- Boost SEO traffic to the company website for optimal online visibility
- Collaborate with teams including developers, marketing and customer experience, and contribute expertise during team meetings
Copywriter skills and qualifications
Some key skills and qualifications of a successful Copywriter include:
- Experience producing copy for marketing campaigns
- Able to interpret information and conduct research, if needed
- Detail-oriented, with the ability to spot errors
- Proficient in Microsoft Office, word processing, and CMS
- Demonstrated expertise in writing compelling and creative copy for the necessary medium
Copywriter experience requirements
Previous experience in copywriting is an asset, particularly writing copy in the same or a related field. A successful Copywriter candidate will also have experience in marketing, advertising or communications. An ideal Copywriter candidate may have gained experience as a Staff Copywriter at an agency, working as a Copywriter within a marketing team, or as a Freelance Copywriter. Ideally, the successful candidate has written similar copy for previous clients. Copywriters typically maintain a portfolio that showcases their best writing. This is good to use this as an indicator of past work experience and whether the Copywriter candidate has the ability to produce promotional content.
Copywriter education and training requirements
Professional Copywriters are usually expected to have a bachelor’s degree or college diploma in English, marketing, advertising, or a related field. You can also look for additional coursework on the candidate’s resume, which may indicate continued interest in the field and a willingness to stay current. In some cases, it may help if Copywriters have education or training in the subject they are writing about. If you run a landscaping magazine, for example, it would be more advantageous to hire a Copywriter who holds a diploma in horticulture than someone who has their education in a different field.
Copywriter salary expectations
According to Indeed Salaries, the average salary for a Copywriter is $19.32 per hour. This may vary based on experience, skills, location, and the company hiring.
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