Resources
Post a Job
 Special offer 

Jumpstart your hiring with a $100 CAD credit to sponsor your first job.*

Sponsored jobs are 4.5X more likely to result in a hire.**
  • Invite matched candidates to apply
  • Increase your visibility in job search results
  • Appear to more candidates longer
*The $100 CAD Sponsored Job credit offer is only available for new accounts in Canada that post a job and expires one year after account creation. Upon expiration of the credit, users are charged based on Sponsored Job budget. Terms, conditions, and quality standards apply **Indeed data (worldwide)

Marketing Director Job Description: Top Duties and Requirements

A Marketing Director, or Chief Marketing Officer, oversees a company’s marketing department by providing guidance and leadership. Their duties include developing the marketing strategy for a business, carrying out market research, and acting as an ambassador for the company’s brand.

Build a Job Description
Are you a Job Seeker? Find Jobs

Marketing Director duties and responsibilities

A Marketing Director writes reports and gives presentations to communicate the overall marketing strategy for the department’s campaigns. They lead engagement with current and potential customers to promote a company’s products. Some of the main duties assigned to a Marketing Director include:

  • Developing a marketing strategy for the company and communicating it to the marketing department
  • Meeting regularly with Marketing Managers to oversee and offer direction on designated projects
  • Conducting market research to locate new customers and monitor competitors
  • Managing the departmental budget, including all expenditures for campaigns and research
  • Working with the sales department to create a strong advertising campaign and determine pricing
  • Organizing events or company participation in conferences to boost interest in its products and services
Build a Job Description
Are you a Job Seeker? Find Jobs

Marketing Director Job Description Examples:

Example 1

Director of Sales and Marketing

Mecaer America Inc., located in Laval, is an international provider of landing gear system solutions for the helicopter, business aircraft and general aviation markets. With our certified expertise, we are a trusted partner to many customers worldwide including Bell Helicopter Textron, Agusta Westland, Safran Landing System, Collins Aerospace Systems (formerly UTAS & Goodrich) and Airbus Helicopters. Due to the nature of its production, Mecaer is subject to the Federal Controlled Goods Program.

Reporting to the Vice-President and General Manager, the Director of Sales and Marketingis responsible for the execution of marketing communications plans, business cases and marketing budgets and promote our brand awareness, our positioning as an expert in our field, as a business advisor and as an employer of choice, while seizing sales opportunities.

Main responsibilities:

  • Lead strategic business development and marketing of core capabilities in special process management / maintenance, repair and overhaul (MRO) / components manufacturing;
  • Develop and implement strategic sales and marketing plans and budgets to and ultimately meet or exceed the objectives for your market;
  • Manage and monitor the marketing budget to analyse variances between planned and actual spend (recommend corrective action where necessary);
  • Develop the strategic partnerships, customer relationships, and arrangement necessary to obtain additional market share in targeted areas of growth;
  • Develop creative and campaign guidelines and lead concept development;
  • Measure and analyse the effectiveness of the marketing plan for all market segments, and make appropriate recommendations. Report results to appropriate stakeholders
  • Ensure the highest standards of quality in delivery by identifying and adopting industry best practice;
  • Supporting the Human Resources department with recruitment marketing ideas and employer visibility campaigns.
  • Identify and secure new business leads and highlight opportunities for Mecaer America Inc.
  • Perform risk analyses and find solutions to minimize impacts;
  • Be well informed about current aerospace industry trends, competition, competitive issues, and products.

    Qualifications:

  • University degree in business administration, marketing, engineering or equivalent;
  • Minimum of 7 years of Aerospace sales or marketing experience focused;
  • Demonstrate creativity and innovation in the development of marketing plans and related activities.

    � Background working with Canadian government contracts, both nationally and internationally

  • Ability to identify new business prospects as well as the ability to develop new customers and new markets to support business growth targets;
  • Experience with ERP/MRPystems. Experience with INFOR software will be considered an asset;
  • Exceptional organisational skills, including meticulous attention to detail and the ability remain calm, work well under pressure and prioritise tasks

    � Demonstrated ability to develop proposals, and successfully close complex contract negotiations;

  • Bilingualism in French and English;
  • Microsoft suite (Word, Excel, PowerPoint, Project);
  • Excellent communicator.

    **Salary: 100,000.00-120,000.00 per year

    If you are interested in this position and want to come and use your talents and expertise within Mecaer, then hurry up and apply! Our great team can't wait to get to know you!

    Job Type: Full-time

    Salary: $100,000.00-$120,000.00 per year

    Benefits:
  • Casual dress
  • Company events
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Language training provided
  • Life insurance
  • Paid time off
  • RRSP match
  • Vision care
  • Wellness program
    Schedule:
  • Monday to Friday



    Ability to commute/relocate:
  • Laval, QC H7L 6C4: reliably commute or plan to relocate before starting work (required)

    Experience:
  • Aerospace: 7 years Location: In person

    • Example 2

    Director of Marketing

    Resourceful like Tom Sawyer.

    Curious like Sherlock Holmes.

    All in like Christine Sinclair.

    If you�re a marketing leader with one eye on the big picture, one in the details and you love nothing more than marshalling a team toward finish lines, large and small�have we got a job for you!

    We�re building an integrated marketing �dream� team with one of our clients, and we�re looking for a leader who connects strategy and execution in a fast-paced environment. You like to roll up your sleeves and pitch in as part of a small and collaborative team.

    You�re motivated to bring your A-game, lead by example, and make marketing fun. You're positive, curious, enterprising and driven toward insightful action. You know to bring your best you need to be at your best and you encourage the same in others.

    We�re OnPrpose. We tell stories. And we need your help. Our clients work in some of the coolest industries on the planet; industries that do the heavy lifting to keep our businesses running, communities thriving and our families flush with food, shelter and clothing.

    If you�re the successful candidate for this role, you�ll be immersed in our client�s business 80% of the time, leading an integrated team, marketing strategy with OnPrpose leadership and support from both teams. You�ll have the best of both worlds � the ability to deep-dive with one client and be an integral member of a dynamic and fast-growing marketing agency.

    Sound like you? Submit your resum�!

    Position Summary:

    The successful candidate will�

    Report to the OnPrpose Director, Strategy & Story with a dotted line to the client�s COO.

  • Lead client marketing efforts aligned to goals, strategies and tactics, match resources to need and ensure the team is working in their strengths
  • Manage integrated marketing team with two reports from client side
  • Be accountable for development and management of budgets and campaigns
  • Oversee presence at major events, tradeshows and conferences
  • Manage stakeholder expectations and communications
  • Build brand awareness and positioning within targeted North American markets
  • Work with sales agencies to identify customer targets, support lead generation efforts, develop promotional offers, and develop pricing strategies
  • Identify and act on opportunities, threats, and trends
  • Live and lead by OnPrpose values
  • Commit to continuous improvement and development

    This is a full-time, one-year renewable contract.

    Requirements:

  • A Bachelor�s degree in business, marketing, communications or a related field
  • At least 5 years� experience in marketing and leading a marketing team
  • Ability to see (and stay tuned into) the big picture
  • Proven ability to plan and manage marketing campaigns
  • Proven ability to manage budgets
  • Attention to detail
  • Excellent interpersonal, written and oral communication skills
  • Experience with digital marketing, including social media and content marketing
  • A high level of proficiency in stakeholder and project management
  • Competence in Microsoft applications
  • Interest in continuous improvement and professional development
  • Experience in manufacturing is an asset
  • Experience in B2B and B2C is an asset
  • Drive to client site on a regular basis (Barrie, ON, 60 minutes from the GTA)

    OnPrpose Inc is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

    Job Types: Full-time, Fixed term contract
    Contract length: 12 months

    Salary: $80,000.00-$90,000.00 per year

    Benefits:
  • Company events
  • Dental care
  • Paid time off
  • Work from home
    Schedule:
  • Monday to Friday



    Ability to commute/relocate:
  • Barrie, ON L4N 8X9: reliably commute or plan to relocate before starting work (required)

    Education:
  • Bachelor's Degree (preferred)

    Experience:
  • Marketing: 5 years (required)

    Language:
  • English Location: Hybrid remote in Barrie, ON L4N 8X9

    • Example 3

    The Company

    Hayabusa is a global brand that takes great pride in developing cutting-edge equipment and technical apparel for the combat industry. Hayabusa�s commitment to quality, innovation, function and attention to detail is what makes us stand out as a leader.

    Hayabusa is a growing, dynamic company and offers a wealth of opportunity for personal growth and development while working with a team of great people. Our success is made possible by the creative, intelligent, and enthusiastic people that bring their best to Hayabusa every day. We offer a great work environment where you can truly make an impact while enjoying a competitive total compensation package.

    If you�re looking for tremendous potential and believe in uncompromising honesty, respect, and bringing your passion to the workplace, then we want to hear from you!

    Overview

    Are you passionate about combat sports? Are you passionate about physical exercise? Intrigued? Hayabusa is looking for an experienced Digital Marketing Director to join our eCommerce team. We are growing Internationally and would like a talented and organized professional to join our team. Are you eager to learn with 5 or more years of experience working in digital marketing? We want to speak to you!

    Job Description: The Digital Marketing Director is responsible for all aspects of Hayabusa�s digital marketing strategy across platforms. This role strategizes and orchestrates the company's spectrum of digital tactics and overall holistic media activities to drive awareness, consideration, and sales for all regions. This position will work cross-functionally with a dynamic group of internal personnel, contracted agencies, and external resources to deliver measurable business impact as we continue to scale and lead the market.

    This role is for a strategically thinking, business-savvy professional with a passion for digital marketing. The successful candidate will help drive best-in-class performance across the company websites and third-party platforms through paid and organic tactics, platform-specific digital campaigns, and more. The Digital Marketing Director will analyze, present, and orchestrate digital strategies and stay abreast of digital trends and technologies.

    The Digital Marketing Director will help maximize digital marketing efficiency, effectiveness and return on investment through strategic planning, digital execution, campaign optimization, and delivering actionable insights.

    Key Responsibilities:

  • Develop and champion digital marketing efforts and develop strategic digital and media strategies that align with corporate goals and strategy.
  • Spearhead online strategies and planning processes across all media channels: search, display, social, and affiliate for optimal omni-channel activation.
  • Work with key digital partners to drive results through thoughtful planning, implementation, and tracking.
  • Work collaboratively to develop and improve the effectiveness of holistic marketing tactics.
  • Liaise with the company�s key digital marketing partners.

    Education, Qualifications, and Experience:

  • 5+ years of digital marketing.
  • Undergraduate degree in Business, Marketing, or a related field.
  • Demonstrated experience successfully leading and managing digital marketing campaigns.
  • Extensive advertising knowledge across all marketing platforms.
  • Ability to compile and analyze search data and metrics and advise on campaign direction.
  • Data-driven with an appetite for measurable performance.
  • Ability to manage marketing expenses and measure the success of campaigns, reporting, analysis, and interpretation of the data.
  • Expertise with standard industry analytic tools.
  • Demonstrated ability to be a team player who thrives in a fast-paced environment.
  • Extremely strong analytical skills and very comfortable with data.
  • Strategic thinker, proactive and disciplined, with exceptional attention to detail
  • Experience with digital marketing best practices that result in customer acquisition journey, retention, and growth.
  • Stand-out ability with data analysis and reporting.
  • Strong organizational, planning and problem-solving skills.
  • Strong writing, interpersonal and communication abilities.
  • Ability to work in a fast-paced environment and navigate and deliver on established timelines.
  • Improve market presence by generating new marketing opportunities.
  • Experience with tactics and tracking of: paid Search and display, video advertising, SEO, social advertising, affiliate marketing, etc.
  • Commercially minded and embraces a constant willingness to improve with a passion for making a difference.
  • A great sense of urgency with the ability to multi-task and work efficiently under pressure.

    Job Types: Full-time, Permanent

    Salary: $60,000.00-$90,000.00 per year

    Benefits:
  • Casual dress
  • Dental care
  • Extended health care
  • On-site gym
  • Paid time off
  • RRSP match
    Flexible Language Requirement:
  • French not required
    Schedule:
  • Monday to Location: One location

    • Example 4

    Market365 is seeking a seasoned, mature Marketing Director (or above)to drive our team�s success by developing and managing Marketing Strategies for our clientele of Fortune 100 clients.

    In this role, you will foster and lead a world class product team to deliver the best digital marketing experiences for corporate leaders. Your grey hair and wrinkles prove you have the battle scars of success with Fortune 100 Presidents and high-level Marketers!

    Who you are:

    Perhaps you have been in charge of Product Strategy at a leading advertising agency, or you have held senior Marketing positions at Fortune 100 companies. If not, above all, you must be able to design and build the path towards future success with these companies, based on a proven track record of results in digital marketing.

    You are a gifted leader who helps organizations see a new vision. You are superb at managing, motivating, and building a team both in the client�s environment, and in Market365. Moving the needle comes naturally to you.

    You lead by example with optimism, passion, and initiative. You have affinity for data and thrive in a fast-paced and dynamic environment. You're not overwhelmed by ambiguity. In fact you embrace it, and have a track record of finding solutions and creating results. You�re not afraid to get in and �make things happen� with Fortune 100 companies; and you understand that we succeed and fail as a team.

    Who we are:

    Market365 is built entirely on marketing success. And today, our clients are located around the world, with us counting the largest consumer packaged goods companies, SaaS companies and B2B marketers as clients in our portfolio. As a Google Premiere Partner, Market 365 delivers the inside track to success, with advanced marketing solutions which we execute flawlessly, to service our Fortune 100 clients� needs.

    Other than the impact we�re making in the industry and in the lives of people across the globe, the very best thing about Market 365 is our exceptional people and strong client-focused culture.

    How you will make an impact:
  • Develop marketing strategies that differentiate our clients vis-�-vis their competitors, and delight them with the results
  • Enable the team to reach a high, measurable customer satisfaction target
  • Lead with a data-driven approach to provide sales results and profitability for our clients
  • Evangelize Market 365, internally and externally.

    What you bring to the table:
  • A proven track record of convincing Fortune 100 senior executives that they have engaged with the best
  • Deep experience with technology in fast-paced markets
  • The ability to analyze and creatively solve technical and business-related problems
  • A team-oriented attitude that elevates the team around them and empowers the success of others
  • 25+ years building marketing campaigns and experiences that clients love
  • 20+ years of experience building and managing a collaborative and highly efficient team

    Some of the things we offer to those at Market 365:

    Vacation Program

    Health, Vision, and Dental benefits

    Flexible, remote working options

    The opportunity to make a difference in the success of our customers!

    We are a diverse and equitable employer, committed to creating an inclusive workplace. Market 365 provides equal employment opportunities (EEO) to all employees and applicants for employment regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

    Market 365 recognizes that challenges remain in achieving the full participation of equity-seeking groups (including seniors, women, Indigenous Peoples, persons with disabilities, members of visible minority/racialized groups, and members of LGBTQ2+) in marketing careers and is committed to identifying and eliminating barriers that may exist within its own hiring process, programs, and practices.

    Market 365 is committed to fair and accessible employment practices. If you are contacted for a job opportunity, please let us know how we can best meet your needs and advise us of any accommodations required to ensure fair and equitable access throughout the recruitment and selection process.

    We thank and appreciate all applicants for their interest. Only those selected for an interview will be contacted. Please no agency calls.

    Location: Vaughan, Ontario near Jane and Langstaff. We would prefer some in-office time, but some work can also be done remotely.

    Job Types: Full-time, Permanent

    Salary: $50,000.00-$84,000.00 per year

    Benefits:
  • Casual dress
  • Company events
  • Dental care
  • Extended health care
  • On-site parking
  • Paid time to Friday

    • Example 5

    Company description

    Tengiva is an online marketplace for in-stock textiles available across 30 countries worldwide.

    We are changing the world of textile sourcing. Having been there ourselves, we believe the traditional way of sourcing textiles is out-dated and requires drastic change.

    So, we built a new way to source that promotes knowledge, sustainability and industry connectivity.

    Join us in changing the future of the textile and fashion industry.

    Job description

    Social Media & Hubspot marketing tools Manager

    Tengiva is seeking a Digital Marketing Director with 5+ years of experience in running digital marketing campaigns.

    As the Digital Marketing Director, you will be responsible for SEO, SEM, Hubspot management in addition to various other growth initiatives.

    The ideal candidate is excited about building a brand from the ground up! This role requires someone who has a growth - focused mindset, is comfortable in ambiguity, brings a POV on how to build a brand digitally and is capable of hands-on campaign set up, management & measurement.

    What you�ll be responsible for:
  • Developing complete digital marketing projects according to the organization's goals.

  • Create efficient, effective advertising strategies in digital spaces to promote products or services.

  • Demonstrate an immediate focus on user acquisition and must have experience managing campaign strategy across Hubspot, Google, Facebook and Instagram Ads -- > with a focus on delivering a target ROAS.

  • Once the engine of performance marketing is in place you'll help craft our full funnel strategy to build our global brand presence.

  • Demonstrate an expert-level knowledge of e-commerce and the ever-changing digital marketplace.

  • Advanced understanding of Internet regulations and standards is a plus. Technical abilities such as a mastery of SEO (search engine optimization) is necessary, as is the ability to establish or maintain online brand recognition for the company.

    About you

  • You have a minimum of 8 years of meaningful experience.

  • A portfolio demonstrating your ability oto efficient, effective advertising strategies in digital spaces to promote products or services.

  • Proficiency with the digital advertising and organic traffic using Hubspot, Google, Facebook and Instagram Ads

  • You have a passion for building digital customer journeys.

  • A positive, �yes and� attitude to the creative process

  • Ability and motivation to learn new tools quickly.

  • Proactively lookout the digital presence for improvement.

  • Excellent English level, fluent French. Other languages is a plus.

    Tell us why this position is for you, and what motivates you, within 250 words, no more. Make sure to specify that you meet the position requirements. And if you don�t have enough information in this job posting to answer, get creative and surf the web.

    Wrap this up in an email, with your CV. That�s it.

    What�s next? We'll contact the candidates selected for the first interview.

    Job Type: Full-time

    Salary: $37.00-$43.00 per hour

    Benefits:
  • Casual dress
  • Dental care
  • Extended health care
  • Flexible schedule
  • Paid time off
  • Vision care
  • Work from home
    Schedule:
  • Monday to Friday

    Application question(s):
  • Are you located in Canda and currently hold a valid legal authorization to work in Canada?

    Experience:
  • Digital marketing: 7 years 5 years (required)

    • What does a Marketing Director do?

    A Marketing Director creates a strategic outline for a company’s marketing efforts to help direct the work of the teams working under their supervision. They assess marketing plans and carry out competitor research to help improve the company’s campaigns. The Marketing Director also coordinates projects to make sure they are completed on time and are in line with the requirements of the overall strategy. Additionally, they manage the marketing department’s budget and identify potential customers for the firm’s products or services.

    Marketing Director skills and qualifications

    A Marketing Director is an effective communicator, and they easily but effectively explain campaign strategies to staff in their department. They are also expected to be comfortable with taking the lead in developing ideas and strategies for new campaigns. Some of the most important skills for the role include:

    • Excellent copywriting skills and an understanding of the industry standards for marketing promotion and success
    • Ability to manage large projects and see them to their expected completion
    • Thorough understanding of a range of marketing techniques, such as digital marketing and social media marketing
    • Deep understanding of how to effectively communicate with different audiences, including staff and customers
    • Excellent time management and multi-tasking abilities to keep up with a range of responsibilities
    • Ability to maintain strong relations with important stakeholders, like advertisers or commercial customers

    Marketing Director experience requirements

    A Marketing Director is expected to have gained a track record in running a marketing team. In addition, they have extensive knowledge of marketing sector trends, including new technological developments and industry-specific matters. This typically requires between five and 10 years of work experience in a marketing role.

    Marketing Director education and training requirements

    A Marketing Director typically requires a Bachelor’s Degree in Marketing, although successful applicants can come from a broad range of backgrounds. You may prefer candidates to have a master’s degree, which means they will have more advanced project management and research skills.

    The Certified Marketing Management Professionals (CMMP) organization in Canada offers certification for professionals who want to demonstrate their expertise in the field. The course allows professionals to specialize in specific areas of marketing, such as community marketing or digital marketing.

    Marketing Director Salary expectations

    According to Indeed Salaries, a Marketing Director earns on average $84,626 per year in Canada. Salaries can vary depending on factors such as the size of the company, the experience of the Marketing Director, and the industry they work in.

    Job description samples for similar positions

    If this job description sample isn’t quite what you’re looking for, other samples include:

    Ready to Hire?Build a Job Description

    Marketing Director job description FAQs

    Can a Marketing Director also be called a Marketing Manager?

    The role played by a Marketing Manager is somewhat different from that of the Marketing Director. While Marketing Directors focus on broad strategic questions related to a campaign, manage budgets, and take the lead in building stakeholder relations, Marketing Managers are responsible for overseeing the work of their team on specific projects within the campaign. Managers also train Marketing Assistants and review material produced by their team. Marketing Managers report to the Marketing Director on the progress of their projects and may provide their input on broader strategic questions.

    Does a Marketing Director require a professional qualification?

    There is no formal requirement for a Marketing Director to have a professional certificate or qualification. You may only expect applicants to have completed a post-secondary degree or may prefer them to have a master’s degree, depending on your needs. Common fields of study for a Marketing Director are marketing, journalism, communications, and business management.

    Is a Marketing Director responsible for social media campaigns?

    Social media plays an increasingly important role in many companies’ marketing strategies. It is therefore useful for an applicant to have a good understanding of how this area of marketing works. A Social Media Manager or Social Media Assistant will typically have responsibility for the practical aspects of implementing the marketing campaign, leaving the strategic decisions to be made by the Marketing Director.

    Job Description Examples

    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

    No search results found

      *Indeed provides this information as a courtesy to users of this site. Please note that we are not your recruiting or legal advisor, we are not responsible for the content of your job descriptions, and none of the information provided herein guarantees performance.