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Social Media Manager Job Description: Top Duties and Requirements

Edited by Indeed Employer Content Team
Last updated October 8, 2025
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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7 min read

A Social Media Manager, or Community Manager, is responsible for managing a brand’s online presence through various social channels. Their duties include developing engaging content, create an online community for the brand, and create an online image that is representative of the brand and what it aims to promote.

What does a Social Media Manager do?

A Social Media Manager’s main responsibility is managing the online representation of the brand through their own social networks, such as Instagram, YouTube, Facebook, Pinterest, and TikTok.

They are also in charge of brand messaging and engagement with customers online. A Social Media Coordinator may create and promote the content whereas the Social Media Manager may develop the strategy and tactics behind the content. A Social Media Manager will help build the brand identity online through content and visuals that are representative of the brand and its products or services.

Hire your next Social Media Manager today.

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Hire your next Social Media Manager today.

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Social Media Manager Job Description Examples:

Example 1

We are searching for a talented social media manager to represent our company by building a social media presence for our brands. The social media manager will be required to run advertising campaigns and drive engagement by creating high-quality original content. You should also engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms.

To be successful as a social media manager, you should possess a wealth of pertinent marketing experience. Ultimately, a top-notch social media manager should back their expertise by creating and sharing all relevant technical documents.

Social Media Manager Responsibilities:

  • Running company social media advertising campaigns.
  • Formulating high-quality novel written and visual content for each social media campaign.
  • Building a social media presence by maintaining a solid online presence.
  • Monitoring the company's brand on social media.
  • Building brand awareness by engaging relevant influencers.
  • Managing our online communities to ensure respectful and appropriate engagement.
  • Responding to comments on each of our accounts.
  • Overseeing customer service provided via social media.
  • Analyzing data to determine whether social media campaigns have achieved their objectives.
  • Coaching employees company-wide on content creation best practices.

Social Media Manager Requirements:

  • Social media marketing experience.
  • Experience developing social media strategies.
  • Experience working with and developing a marketing plan.
  • Ability to develop the right voice for each social media platform.
  • Proven ability to build social media communities.
  • Understanding of graphic design principles.
  • Experience as a Brand Manager on social media.
  • Ability to measure the success of campaigns.

Job Type: Full-time

Salary: $54,560.72-$70,428.02 per year

Benefits:
  • Dental care
  • Flexible schedule
  • Language training provided
  • Paid time off
  • Relocation assistance
  • Tuition reimbursement
  • Work from home
Flexible Language Requirement:
  • French not required
Schedule:
  • 8 hour shift
  • Monday to Friday
  • Weekends as needed
Supplemental pay types:
  • Bonus pay



Ability to commute/relocate:
  • Mississauga, ON L5T 2J4: reliably commute or plan to relocate before starting work (required)

Experience:
  • Marketing: 1 year Location: In person

Example 2

An educational institution based on Downtown Vancouver is growing and looking for a new member to join its awesome team.

The role

Looking forward to welcoming a permanent full-time Social Media Specialist. You will be part of a fantastic team and report directly to the Marketing Manager.

Job responsibilities

  • Performing research on hashtag performance to increase awareness and traffic for related social media platforms
  • Creating content for social media platforms and our website
  • Communicating with direct leads to distributing for related positions
  • Editing, and transforming images and video content for use across social media accounts
  • Managing projects in a fast-paced, deadline-driven environment

Skills

  • Must have prior experience running ads on social media ads
  • Must have a strong understanding of data analysis
  • Excellent communication skills and copywriting skills
  • Multitasking skills and organized to deliver tasks on time
  • Ability to use design or practical video editing tools (Illustrator, Photoshop, Canva and applications to edit videos)
  • Advanced knowledge of social media marketing KPIs

Experience

  • Post-secondary diploma/degree in Marketing, Communications, or a related field
  • Proven knowledge of marketing, tracking, reporting and strategizing
  • In-depth level of knowledge of marketing principles and practices to increase brand awareness
  • Demonstrated team player, who is motivated and energetic
  • Results oriented and well organized with a sense of urgency and an ability to meet deadlines

We offer:

  • Competitive compensation
  • Fun in-person off-sites get-togethers
  • Your welcome pack at your arrival
  • Healthy (and not so healthy) snacks in the office
  • Dog friendly office
  • A fun, friendly team of highly motivated people with different skill sets and backgrounds
  • The chance to work for a dynamic and fast-growing company where you can make the difference

Job Types: Full-time, Permanent

Salary: $40,000.00-$45,000.00 per year

Benefits:
  • Dental care
  • Extended health care
  • Paid time off
  • Vision care
  • Wellness program
Schedule:
  • 8 hour shift
  • Monday to Friday

Ability to commute/relocate:
  • Vancouver, BC: reliably commute or plan to relocate before starting work media management: 2 years (required)

Example 3

Purpose of Job

As a Social Media Manager, you will be responsible for developing and implementing social media strategies to enhance our brand presence and engage our target audience. You will oversee all aspects of our social media channels, including content creation, community management, and analytics. The Social Media Manager will collaborate with cross-functional teams to align social media efforts with overall marketing objectives and business goals.

Main Activities and Responsibilities
  • Develop and implement comprehensive social media strategies to increase brand awareness, drive engagement, and generate leads.
  • Manage and maintain all social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Create high-quality, engaging content for social media platforms, including text posts, graphics, videos, and interactive elements.
  • Monitor social media trends, news, and competitors to identify opportunities for content creation and audience engagement.
  • Plan and execute social media campaigns, promotions, and contests to support marketing initiatives and product launches.
  • Engage with followers and respond to comments, messages, and inquiries in a timely and professional manner.
  • Collaborate with internal teams, including marketing, sales, and customer service, to ensure consistency of messaging and brand voice across all channels.
  • Analyze social media performance metrics, track key performance indicators (KPIs), and generate reports to assess the effectiveness of social media efforts.
  • Stay up-to-date with social media best practices, algorithms, and platform updates, and incorporate new features and trends into our social media strategy.
  • Monitor and manage social media advertising campaigns, including budget allocation, targeting, and optimization.



Knowledge & Skill Requirements:
  • Excellent written and verbal communication skills, with the ability to craft compelling content and engage with diverse audiences.
  • Proficiency in social media management tools, analytics platforms, and content creation software.
  • Strong understanding of social media algorithms, metrics, and best practices across various platforms.
  • Creative thinker with the ability to generate innovative ideas and solutions for social media content and campaigns.
  • Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines in a fast-paced environment.
  • Ability to work independently and collaboratively in a team setting, with strong interpersonal skills and a positive attitude.
  • Experience with social media advertising, including Facebook Ads Manager, Google Ads, and LinkedIn Ads, is a plus.
  • Knowledge of SEO principles and content marketing strategies is desirable.



At Glam Galaxy Cosmetics, we celebrate diversity and inclusion as essential pillars of our brand ethos. We embrace individuals from all backgrounds, identities, and experiences, and we are committed to fostering an inclusive and equitable workplace for all. Join us in our mission to empower beauty enthusiasts worldwide and make a difference in the world of cosmetics!

Glam Galaxy Cosmetics is an equal opportunity employer and does not discriminate based on race, colour, religion, sex, age, national origin, disability, veteran status, sexual orientation, or any other status protected by law.

Job Type: Part-time

Pay: $18.00-$20.00 per hour

Expected hours: 20 per week

Benefits:
  • Flexible schedule
Flexible Language Requirement:
  • French not required
Schedule:
  • 4 hour shift

Work Location: Hybrid remote in Scarborough, ON M1B deadline: 2024-06-20

Example 4

We are currently seeking a digital marketer to become an integral part of our team!

Responsibilities:

  • Develop, execute and support an SEO/SEM strategy for an entire product vertical
  • Leverage your expertise to optimize both traffic and conversion rates for our customers
  • Perform ongoing keyword discovery, expansion and optimization
  • Support our product roadmap, ensuring that SEO best practices are properly implemented during the development process
  • Work across departments to ensure that SEO considerations are accounted for in the content creation process
  • Stay on-top of latest trends to ensure our websites are always one step (or ten steps!) ahead of the competition
  • Conduct ongoing audits to track progress, presenting your findings to management and refining your strategy accordingly
  • Development and execution of results-driven social media strategy and initiatives
  • Assist in the creation and editing of written, video, and photo content
  • Maintain a unified brand voice across different social media channels
  • Help with copywriting and correspondence.
  • Perform research on current benchmark trends and audience preferences.
  • Suggest and implement new features to develop brand awareness, like promotions and competitions.
  • Assist in the selection and remuneration of competition winners across Social Media platforms
  • Identify, develop and maintain relationships with highly engaged players across social media channels
  • Stay up-to-date with current technologies and trends in social media, design tools, and applications.
  • Monitor and analyze channel performance, and deliver channel insights to internal team and stakeholders using industry analytics tools
  • Plan, create, optimize and scale campaigns across all paid marketing channels (search social, display) as well as test and experiment with new advertising channels
  • Report regularly on social media activities. Identify goals and measure progress, leveraging your analysis to improve our social efforts over time.
  • Respond to comments and customer queries in a timely manner

Qualifications:

  • Proven track record of SEO/SEM success
  • Critical thinking and strong analytical skills, with a passion to use data to inform decisions
  • Strong written and verbal communication skills
  • Proficient with a variety of website analytics tools
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

Requirements:

  • Relevant education in Marketing and Communications (I.e., Bachelor of Commerce/Arts, Diploma in Business/Marketing and/or Social Media)
  • Ability to work independently and within a team atmosphere
  • Strong analytical and critical thinking skills
  • Strong communication and presentation skills

Job Type: Full-time

Salary: $36,614.00-$50,054.00 per year

Benefits:

  • On-site parking
  • Store discount

Schedule:

  • 8 hour shift

Supplemental pay types:

  • Overtime pay
  • Tips

COVID-19 considerations:

common surface areas are sanitized regularly!

Ability to commute/relocate:

  • Brampton, ON: reliably commute or plan to relocate before starting work (required)

Education:

  • Bachelor's Degree (preferred)

Experience:

  • SEO: 2 years (preferred)

Language:

  • english (required)

Shift availability:

  • Day Shift (preferred)

Job Type: Full-time

Salary: From $18.00 per hour

Benefits:
  • On-site parking
  • Store discount
Flexible Language Requirement:
  • French not required
Schedule:
  • 8 hour shift
  • Day shift
Supplemental pay types:
  • Bonus pay
  • Commission pay
  • Overtime pay
  • Tips

Ability to commute/relocate:
  • Brampton, ON: reliably commute or plan to relocate before starting work (required)

Experience:
  • SEO: 3 years Location: One location
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
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Social Media Manager duties and responsibilities

There are several important duties and responsibilities of the Social Media Manager in any industry. These are some of the most common tasks a Social Media Manager should be able to complete daily:

  • Develop a marketing strategy for social media
  • Develop content to increase community engagement online
  • Create a brand persona through the brand’s online channels
  • Utilize the social channels most relevant to the brand on a daily basis
  • Respond to customer queries through social networks
  • Create successful social media ad campaigns that will generate sales/leads
  • Work with relevant influencers or complementary brands to grow the company’s social following organically
  • Work together with the marketing department and graphic designers to create compelling content for publication or campaigns

Social Media Manager skills and qualifications

A good Social Media Manager candidate will have some of the following skills:

  • Excellent oral and written communication skills
  • Advanced knowledge of social channels relevant to the company’s success
  • Excellent interviewing skills
  • Ability to work on tight deadlines
  • Flexibility
  • Strong analytical skills
  • Advanced knowledge of social media advertising platforms

Social Media Manager experience requirements

A Social Media Manager should have some experience as a writer, public relations assistant, or even as a social media content creator. Social Media Coordinators may have less practical experience. A Social Media Manager should have more experience for this management role.

Social Media education and training requirements

A good candidate for a Social Media Manager role will have a university degree in Journalism, Communications, Public Relations, Marketing or a related discipline.

Social Media Manager salary expectations

According to Indeed Salaries, the average hourly rate for a Social Media Manager is $17.94. The salary varies based on important factors like location, qualifications, experience and type of industry.

Job description samples for similar positions

If this job description doesn’t fit the role you are looking to hire, consider browsing through some of the job descriptions for similar positions below.

Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
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Social Media Manager job description FAQs

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