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Social Media Manager Job Description: Top Duties and Requirements

A Social Media Manager, or Community Manager, is responsible for managing a brand’s online presence through various social channels. Their duties include developing engaging content, create an online community for the brand, and create an online image that is representative of the brand and what it aims to promote.

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What does a Social Media Manager do?

A Social Media Manager’s main responsibility is managing the online representation of the brand through their own social networks, such as Instagram, YouTube, Facebook, Pinterest, and TikTok.

They are also in charge of brand messaging and engagement with customers online. A Social Media Coordinator may create and promote the content whereas the Social Media Manager may develop the strategy and tactics behind the content. A Social Media Manager will help build the brand identity online through content and visuals that are representative of the brand and its products or services.

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Social Media Manager Job Description Examples:

Example 1

We are searching for a talented social media manager to represent our company by building a social media presence for our brands. The social media manager will be required to run advertising campaigns and drive engagement by creating high-quality original content. You should also engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms.

To be successful as a social media manager, you should possess a wealth of pertinent marketing experience. Ultimately, a top-notch social media manager should back their expertise by creating and sharing all relevant technical documents.

Social Media Manager Responsibilities:

  • Running company social media advertising campaigns.
  • Formulating high-quality novel written and visual content for each social media campaign.
  • Building a social media presence by maintaining a solid online presence.
  • Monitoring the company's brand on social media.
  • Building brand awareness by engaging relevant influencers.
  • Managing our online communities to ensure respectful and appropriate engagement.
  • Responding to comments on each of our accounts.
  • Overseeing customer service provided via social media.
  • Analyzing data to determine whether social media campaigns have achieved their objectives.
  • Coaching employees company-wide on content creation best practices.

    Social Media Manager Requirements:

  • Social media marketing experience.
  • Experience developing social media strategies.
  • Experience working with and developing a marketing plan.
  • Ability to develop the right voice for each social media platform.
  • Proven ability to build social media communities.
  • Understanding of graphic design principles.
  • Experience as a Brand Manager on social media.
  • Ability to measure the success of campaigns.

    Job Type: Full-time

    Salary: $54,560.72-$70,428.02 per year

    Benefits:
  • Dental care
  • Flexible schedule
  • Language training provided
  • Paid time off
  • Relocation assistance
  • Tuition reimbursement
  • Work from home
    Flexible Language Requirement:
  • French not required
    Schedule:
  • 8 hour shift
  • Monday to Friday
  • Weekends as needed
    Supplemental pay types:
  • Bonus pay



    Ability to commute/relocate:
  • Mississauga, ON L5T 2J4: reliably commute or plan to relocate before starting work (required)

    Experience:
  • Marketing: 1 year Location: In person

    • Example 2

    An educational institution based on Downtown Vancouver is growing and looking for a new member to join its awesome team.

    The role

    Looking forward to welcoming a permanent full-time Social Media Specialist. You will be part of a fantastic team and report directly to the Marketing Manager.

    Job responsibilities

  • Performing research on hashtag performance to increase awareness and traffic for related social media platforms
  • Creating content for social media platforms and our website
  • Communicating with direct leads to distributing for related positions
  • Editing, and transforming images and video content for use across social media accounts
  • Managing projects in a fast-paced, deadline-driven environment

    Skills

  • Must have prior experience running ads on social media ads
  • Must have a strong understanding of data analysis
  • Excellent communication skills and copywriting skills
  • Multitasking skills and organized to deliver tasks on time
  • Ability to use design or practical video editing tools (Illustrator, Photoshop, Canva and applications to edit videos)
  • Advanced knowledge of social media marketing KPIs

    Experience

  • Post-secondary diploma/degree in Marketing, Communications, or a related field
  • Proven knowledge of marketing, tracking, reporting and strategizing
  • In-depth level of knowledge of marketing principles and practices to increase brand awareness
  • Demonstrated team player, who is motivated and energetic
  • Results oriented and well organized with a sense of urgency and an ability to meet deadlines

    We offer:

  • Competitive compensation
  • Fun in-person off-sites get-togethers
  • Your welcome pack at your arrival
  • Healthy (and not so healthy) snacks in the office
  • Dog friendly office
  • A fun, friendly team of highly motivated people with different skill sets and backgrounds
  • The chance to work for a dynamic and fast-growing company where you can make the difference

    Job Types: Full-time, Permanent

    Salary: $40,000.00-$45,000.00 per year

    Benefits:
  • Dental care
  • Extended health care
  • Paid time off
  • Vision care
  • Wellness program
    Schedule:
  • 8 hour shift
  • Monday to Friday

    Ability to commute/relocate:
  • Vancouver, BC: reliably commute or plan to relocate before starting work media management: 2 years (required)

    • Example 3

    We are currently seeking a digital marketer to become an integral part of our team!

    Responsibilities:

  • Develop, execute and support an SEO/SEM strategy for an entire product vertical
  • Leverage your expertise to optimize both traffic and conversion rates for our customers
  • Perform ongoing keyword discovery, expansion and optimization
  • Support our product roadmap, ensuring that SEO best practices are properly implemented during the development process
  • Work across departments to ensure that SEO considerations are accounted for in the content creation process
  • Stay on-top of latest trends to ensure our websites are always one step (or ten steps!) ahead of the competition
  • Conduct ongoing audits to track progress, presenting your findings to management and refining your strategy accordingly
  • Development and execution of results-driven social media strategy and initiatives
  • Assist in the creation and editing of written, video, and photo content
  • Maintain a unified brand voice across different social media channels
  • Help with copywriting and correspondence.
  • Perform research on current benchmark trends and audience preferences.
  • Suggest and implement new features to develop brand awareness, like promotions and competitions.
  • Assist in the selection and remuneration of competition winners across Social Media platforms
  • Identify, develop and maintain relationships with highly engaged players across social media channels
  • Stay up-to-date with current technologies and trends in social media, design tools, and applications.
  • Monitor and analyze channel performance, and deliver channel insights to internal team and stakeholders using industry analytics tools
  • Plan, create, optimize and scale campaigns across all paid marketing channels (search social, display) as well as test and experiment with new advertising channels
  • Report regularly on social media activities. Identify goals and measure progress, leveraging your analysis to improve our social efforts over time.
  • Respond to comments and customer queries in a timely manner

    Qualifications:

  • Proven track record of SEO/SEM success
  • Critical thinking and strong analytical skills, with a passion to use data to inform decisions
  • Strong written and verbal communication skills
  • Proficient with a variety of website analytics tools
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

    Requirements:

  • Relevant education in Marketing and Communications (I.e., Bachelor of Commerce/Arts, Diploma in Business/Marketing and/or Social Media)
  • Ability to work independently and within a team atmosphere
  • Strong analytical and critical thinking skills
  • Strong communication and presentation skills

    Job Type: Full-time

    Salary: $36,614.00-$50,054.00 per year

    Benefits:

  • On-site parking
  • Store discount

    Schedule:

  • 8 hour shift

    Supplemental pay types:

  • Overtime pay
  • Tips

    COVID-19 considerations:

    common surface areas are sanitized regularly!

    Ability to commute/relocate:

  • Brampton, ON: reliably commute or plan to relocate before starting work (required)

    Education:

  • Bachelor's Degree (preferred)

    Experience:

  • SEO: 2 years (preferred)

    Language:

  • english (required)

    Shift availability:

  • Day Shift (preferred)

    Job Type: Full-time

    Salary: From $18.00 per hour

    Benefits:
  • On-site parking
  • Store discount
    Flexible Language Requirement:
  • French not required
    Schedule:
  • 8 hour shift
  • Day shift
    Supplemental pay types:
  • Bonus pay
  • Commission pay
  • Overtime pay
  • Tips

    Ability to commute/relocate:
  • Brampton, ON: reliably commute or plan to relocate before starting work (required)

    Experience:
  • SEO: 3 years Location: One location

    • Social Media Manager duties and responsibilities

    There are several important duties and responsibilities of the Social Media Manager in any industry. These are some of the most common tasks a Social Media Manager should be able to complete daily:

    • Develop a marketing strategy for social media
    • Develop content to increase community engagement online
    • Create a brand persona through the brand’s online channels
    • Utilize the social channels most relevant to the brand on a daily basis
    • Respond to customer queries through social networks
    • Create successful social media ad campaigns that will generate sales/leads
    • Work with relevant influencers or complementary brands to grow the company’s social following organically
    • Work together with the marketing department and graphic designers to create compelling content for publication or campaigns

    Social Media Manager skills and qualifications

    A good Social Media Manager candidate will have some of the following skills:

    • Excellent oral and written communication skills
    • Advanced knowledge of social channels relevant to the company’s success
    • Excellent interviewing skills
    • Ability to work on tight deadlines
    • Flexibility
    • Strong analytical skills
    • Advanced knowledge of social media advertising platforms

    Social Media Manager experience requirements

    A Social Media Manager should have some experience as a writer, public relations assistant, or even as a social media content creator. Social Media Coordinators may have less practical experience. A Social Media Manager should have more experience for this management role.

    Social Media education and training requirements

    A good candidate for a Social Media Manager role will have a university degree in Journalism, Communications, Public Relations, Marketing or a related discipline.

    Social Media Manager salary expectations

    According to Indeed Salaries, the average hourly rate for a Social Media Manager is $17.94. The salary varies based on important factors like location, qualifications, experience and type of industry.

    Job description samples for similar positions

    If this job description doesn’t fit the role you are looking to hire, consider browsing through some of the job descriptions for similar positions below.

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    Social Media Manager job description FAQs

    What is the difference between a Social Media Manager and a Marketing Manager?

    A Social Media Manager will be responsible for marketing of the brand and representation of the brand through social media. They also run ad campaigns on social channels. The Marketing Manager develops the general marketing strategy for the brand and its products through traditional techniques like press releases, media contacts, articles, and print advertisements. These strategies vary from social strategies to some degree since they are targeting different audiences.

    What skills does a Social Media Manager need?

    Excellent communications skills — both oral and written — are key to the Social Media Manager position. They should also have the skills to maximize each social media outlet relevant to the company’s growth and success. They must also have excellent interpersonal skills as they are required to interview or collaborate with people in various industries every day. A Social Media Manager should also be a creative thinker, have an ability to provide quality customer care, and demonstrate a high level of professionalism.

    What should you look for in a Social Media Manager's resume?

    The most important features to look out for on a resume are experience and education. A successful Social Media Manager candidate will have a university degree in a relevant discipline. You should also look for practical work experience as an employee or intern. A successful candidate for a Social Media Manager position will also include experience in the industry and a developed contact base, as well.

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