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Sales Coordinator Job Description: Top Duties and Requirements

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A sales coordinator plays a crucial role in ensuring the efficient operation of the sales process within an organization. They provide essential administrative, organizational, and communication support to the sales team, enabling sales representatives to concentrate on sales activities. By managing and coordinating sales activities, the sales coordinator can improve the overall effectiveness of the sales department, enhancing productivity and customer satisfaction and helping achieve sales targets.

Sales coordinator duties and responsibilities

The job description of a sales coordinator typically encompasses a variety of tasks. Some of their duties and responsibilities include:

  • Collaborating with senior sales staff to create and maintain sales reports
  • Establishing active communication and engaging with sales representatives to ensure prompt processing of orders
  • Contributing to overall customer satisfaction by promptly responding to communications and informing them about delivery dates and possible delays
  • Monitoring and organizing inventory while effectively tracking new products and services
  • Attending sales training and developing an understanding of the products and services of the company
  • Arranging for the creation and distribution of supporting documents and presentations to help the sales team generate business leads
  • Maintaining organized sales records and reporting month-end goal-setting to the senior management team

Related: Recruitment and Selection: How to Choose the Right Candidate

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Sales Coordinator Job Description Examples:

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
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What does a sales coordinator do?

Sales coordinators facilitate the seamless operation of the sales process while cultivating strong customer relationships. They are responsible for coordinating a range of essential administrative and organizational tasks that bolster the efforts of sales representatives, enabling the entire team to concentrate on meeting and exceeding sales objectives. By functioning as an integral extension of the sales force, sales coordinators help ensure efficient workflows. They maintain and update customer information, process incoming orders, craft dynamic sales presentations and detailed reports, manage invoicing procedures, and occasionally train new employees. Their multifaceted responsibilities help streamline workflows and foster a culture of success within the sales organization.

Related: Customer Service Skills and How to Find Candidates with Them

Sales coordinator skills and qualifications

A successful candidate should have various prerequisite skills and qualifications needed for the performance of their duties, including:

  • Experience in sales or an occupation related to the product or service
  • Excellent customer service and interpersonal communication skills to communicate product features to clients
  • Time management and multitasking skills to handle multiple tasks and clients at once
  • Strong problem-solving, organizational, and administrative skills
  • Ability to work under pressure and meet tight deadlines in a fast-paced environment
  • Ability to be a team player with a high level of dedication
  • Computer literacy
  • Fluency in a foreign language and/or foreign country work or travel experience may be helpful for those seeking employment with companies that import or export goods or services

Read more: Decrease Your Time-to-Hire for a Competitive Edge

Sales coordinator experience requirements

A sales coordinator typically requires at least two years of experience in sales or a related administrative role. They should possess a proven track record in relevant administrative positions, sales support, or experience in sales or an occupation related to the product or service.

Read more: How to Build and Keep Customer Loyalty

Sales coordinator education and training requirements

Employers typically seek sales coordinator candidates with a bachelor’s degree, associate degree, or related program in business administration, marketing, or communications. They may also consider those with a secondary school diploma who have a sound knowledge of their industry’s products, trends, and terminology. Ideal candidates will have strong computer literacy, including CRM experience and knowledge of Microsoft Office Suite. A certification in marketing or sales is an asset. The most common certification is the Certified Sales Professional (CSP) from the Canadian Professional Sales Association.

Read more: How to Write a Job Description to Attract Quality Candidates

Sales coordinator salary expectations

According to Indeed Salaries, the average salary for a sales coordinator is $52,707 per year. The salary may be dependent on experience, location, and company.

Job description samples for similar positions

If a sales coordinator isn’t quite what you are looking for, other related job descriptions include:

Related: How to Find Good Employees

Sales coordinator job description FAQs

What should an employer look for in a sales coordinator resume?

A compelling sales coordinator resume contains specific keywords from your job advertisement. Some essential points to look for include experience in a similar role, such as a salesclerk or sales assistant. Check for knowledge of point-of-sale systems, experience with ERP software, bookkeeping, and inventory management procedures. It’s also helpful to see if the resume contains past achievements or numerical mentions of exceeded sales targets in previous employment.

Who does a sales coordinator report to?

The sales coordinator typically reports to sales managers or sales directors. The primary role of a sales manager lies in the day-to-day management of sales teams. At the same time, the sales coordinator provides essential administrative and operational support to the sales team and sales managers.

What qualities make a good sales coordinator?

An ideal sales coordinator is an excellent communicator with strong interpersonal skills. The candidate has empathy, looks for ways to make customers happy, and is confident about selling. A positive attitude and a keen memory are also beneficial to maintain a comprehensive knowledge of your company’s products, services, store policies, and regulations. These skills are helpful for efficient and fast interaction with customers.

Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
Get the guide

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Job Description Examples

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