What does a marketing analyst do?

A marketing analyst applies data analysis to improve an organization’s understanding of its customers and competitors. Their tasks include market research, identifying trends, and generating insights to guide marketing strategies. Marketing analysts support campaign effectiveness by providing real-time data analysis and audience segmentation. Collaborating with various departments, they build strategies that align with business objectives that drive more effective customer engagement and revenue growth. Success in this role frequently depends on staying up to date with evolving market trends and analytics tools.

Marketing analyst skills and qualifications

Marketing analysts typically need a balance of technical skills and interpersonal abilities, such as:

• proficiency in analytical tools, like Google Analytics, Tableau, Power BI, and Excel for data analysis and visualization
• data interpretation and analysis skills for interpreting large data sets to identify trends and opportunities
• effective communication to translate complex data into clear, actionable insights for various stakeholders
• marketing knowledge, including familiarity with marketing principles, digital advertising, and consumer behaviour patterns
• attention to detail ensures data analysis, reporting, and trend identification accuracy
• adaptability and learning show an eagerness to stay on top of industry trends and adapt to new analytical methods
• problem-solving skills for identifying challenges within data findings and finding creative solutions to address marketing objectives
• strong interpersonal skills to work effectively with cross-functional teams, particularly within marketing and product development

Marketing analyst experience requirements

Employers generally look for marketing analysts with a degree in business, marketing, statistics, or a related field. Many roles require experience in data analysis, marketing research, or market forecasting gained through internships or junior positions. Employers may also value candidates with experience in industry-standard analytical software and those who understand digital marketing platforms. Some organizations support continuous learning, encouraging analysts to refine their skills through additional courses and certifications in analytics.

Marketing analyst education and training requirements

Certifications in digital marketing analytics, data analysis, or specific tools, like Google Analytics, can enhance a candidate’s profile. Professional training in data visualization and statistical software can benefit career advancement opportunities.

Marketing analyst salary expectations

According to Indeed Salaries, the average salary for a marketing analyst in Canada is $66,853 per year. Salaries may vary with company, experience, and location.

Job description samples for similar positions

If a marketing analyst is not exactly what your business needs, consider these relevant job descriptions:

• Marketing Coordinator
• Marketing Manager
• Marketing Intern
• Marketing Specialist

Marketing analyst job description FAQs

The following are answers to some frequently asked questions about this position:

What makes a good marketing analyst job description?

A good marketing analyst job description clearly defines the role’s purpose and scope, emphasizing key responsibilities like data collection, market research, and insight generation. It also usually specifies required hard and soft skills, such as proficiency in analytical software and data interpretation. Including desired qualifications and any unique team or project details can further help attract candidates who align with your organization’s goals.

What is the difference between a marketing analyst and a marketing manager?

A marketing analyst collects and interprets data to provide insights that inform marketing strategies, while a marketing manager oversees broader campaign planning, execution, and team coordination. The analyst’s role is research-centric, helping the manager make data-driven decisions. Together, they work to optimize marketing effectiveness, but the manager typically has a more strategic and supervisory function.

How can you make your marketing analyst job description stand out?

Emphasizing the analyst’s impact on strategic decision-making can help make your marketing analyst job description stand out. Clearly outline growth opportunities and all your perks or benefits. Detailing your organization’s software tools and technologies can also attract candidates with the expertise you’re looking for, making it easier to find a good fit.