AirAdvisor is seeking a skilfull, creative and proactive Product Manager for LegalTech company in Travel field to complement a growing team. The primary focus is on digital organic grouth. We are looking for you if you are a proactive self-starter who thrives in a fast-paced environment and is keen to be a part of an amazing team.

Key Responsibilities:

• Marketing startegy: Perform market research, analize buyer persona, analysis, and testing using a variety of tools to gain insights and shape marketing strategy;
• Acquisition and retention campaigns:
• Paid campaigns - Maintain and monitor keyword bids, daily and monthly budget caps, negative keywords, campaign targeting and other important account metrics. Conversion Funnel.
• SEO and Content - Help with content creation and coordination with outsource specialists;
• Digital PR - linkbuilding and colaboration with press;
• Email Campaigns - Assists in creation, revision, and QA of email marketing campaigns;
• Affiliate Marketing;
• Partnerships and Loyalty programs.
• User Experience and Conversion Rate Optimization
• Brainstorming sessions - offering analytical insights to develop and plan creative marketing campaigns that increase brand awareness;
• Assist in execution of marketing plans to reach target audience through identified channels;
• Manage web analytic dashboards, reports and other key reporting tools, and point out key areas of importance in accordance with client goals;
• Reporting and KPIs monitoring - Create, maintain, and distribute monthly marketing reports showing achievement of critical metrics regarding lead generation, content creation, website traffic, and other KPIs.

Skills, Experience and Attributes

- Minimum of 3 years’ experience in a digital marketing or advertising position
- Strategic thinker who can balance planning and execution requirements
- Expert-level knowledge of digital marketing platforms, best practices, and website analytics
- Proven track record of successfully creating and managing digital campaigns
- Experience with email platforms
- Analytical thinker able to generate reports on the performance of online marketing activities and make recommendations based on those results
- Excellent understanding of digital marketing KPIs
- Strong organizational skills, the ability to prioritize and problem solve
- Work on multiple projects in a fast paced, deadline driven environment
- Highly creative with excellent analytical abilities
- Outstanding communication and interpersonal skills
- Has a passion for latest trends and technologies in digital marketing

Location : Canada
Schedule : Full-time

Job Type: Full-time

Pay: $52,758.01-$72,000.00 per year

Flexible Language Requirement:

• French not required

Schedule:

• 8 hour shift

Work Remote

About Us
As the leader in data privacy, TrustArc automates and simplifies the creation of end-to-end privacy management programs for global organizations. TrustArc is the only company to deliver the depth of privacy intelligence, coupled with the complete platform automation, that is essential for the growing number of privacy regulations in an ever-changing digital world. We have a global team across the Americas, Europe, and Asia, TrustArc helps customers worldwide demonstrate compliance, minimize risk, and build trust. For additional information visit [website]
We invest in our teammember’s work-life balance, with unlimited paid time off, flexible working hours, and a work from home environment. We support employees with their own industry specific learning. We have weekly virtual team events such as trivia games, celebrating “international pet day”, lunch’n’learns, exercise classes, Women at TrustArc ERG, and many more.
All of our above initiatives and employee support is in line with our six core values, Impact (Innovation, Make it Happen, Passion, Accountability, and Teamwork). We like to encourage our employees to end each day with the question: “Did I make an Impact today?” And we acknowledge exceptional work through our Impact Awards, which includes a paid vacation!
Position Overview
As TrustArc’s Product Marketing Team Lead you will be the glue that binds our platform strategy to the tactics we need to drive success in our go-to-market strategies. You will work closely with the Marketing, Sales, and Product leaders to develop innovative programs that drive demand.
Managing a team of Product Marketing Managers, you will act as a coach and mentor to a growing team covering a variety of products with different buyers. Your team will build content that articulates our various products’ value propositions in a strategic and compelling way, demonstrating consistency across all channels.
You back up strategic insights with market evidence and then use that knowledge to drive go-to-market decisions across a product suite with different buyers and personas. Attention to detail and an eye for quality are critical to your success, along with an ability to grasp and present our platform’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems.
Responsibilities

• Standardize market and competitive intelligence. Understand the ever-shifting privacy and data management landscape and be the expert on our competition and how they are positioned. Differentiate product messaging positioning using competitive analysis and market knowledge.
• Know our buyers and customers. Meet with customers and understand their needs, who they are, and how they buy. Drive changes to our sales and marketing processes based on what you learn.
• Collaborate with marketing and product management teams. Together, develop innovative marketing programs, go-to-market strategies, and an ongoing communication loop. Your partnership with product managers will drive innovation, and you’ll act as a key resource for feedback from the customer, market, and competitors – all needed in the product development process.
• Understand and support our sales teams. Train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use them.
• Plan the launches of net-new products and releases of existing products. Manage the cross-functional implementation of the launch plan. Identify all launch activities and ensure requisite tasks are assigned to responsible parties and delivered on time.
• Act as a thought leader for the platform with analysts (e.g., Gartner, Forrester). Plan, schedule, and manage analyst program activities such as participation in analyst research, briefings, and inquiries.

Requirements

• 8+ years of product marketing experience in B2B software companies
• Ability to lead groups and be decisive
• Work collaboratively and advance projects that depend on others outside of your team
• Excellent communication skills, both written and verbal
• Strong organizational skills to prioritize the dizzying array of request for content
• Project management skills that rival a project manager
• Experience with privacy, GRC, eDiscovery, LegalTech, or other compliance markets is a plus

What We Offer

• Competitive compensation
• Health, Vision, and Dental Care (also available for partner)
• Voluntary Group RRSP (Canada)
• Endless PTO Program
• Computer + Welcome Package
• 100% Work from Home
• Opportunities to participate in regional philanthropic activities
• Opportunities to participate in health-focused activities - mindfulness, wellness, active lifestyle
• $2,500 active employee referral Type: Full-time

The opportunity:
The Product Marketing team at Orbcomm delivers world-class and effective marketing campaigns that inspire our customers to hear about, learn more, engage, trial, and buy our solutions. Product Marketing in Orbcomm works with many teams across the organization to reach more customers; drive product launches; understand market and customer pain points and needs; create the narratives, storylines, and materials to help prospects understand the impact Orbcomm can have on their business; create compelling campaigns; provide sales enablement tools and collateral to customer-facing teams; and support online and physical events around the world.

What you can expect:

• Defining go-to-market initiatives, including the priorities for growth, launch, most relevant channels to market, ideal customer segments, and key buyers and influencers.
• Completing market analysis to develop strategic, insight-driven marketing strategy recommendations, by developing a deep understanding of our customers' needs, the competitive landscape and overall industry trends, and apply this knowledge to our positioning and sales materials.
• Creating campaign plans that clearly articulate the “how” for the go-to-market strategy, including the goals, objectives, strategy, target audience, timeline, etc.
• Collaborate internally with Product Management, Product Development and Sales teams to translate strategic objectives into geo-specific, market-specific, and compelling customer- and partner-facing campaigns.
• Define messaging and positioning to inform internal communications teams, external agencies, and marketing partners, to deliver effective campaigns for existing customers, prospects, and partners' customers.
• Map target audiences by market segment and industry vertical and develop a quantitative definition and buyer/influencer personas based on clear customer pain points.
• Define and shape the value proposition through crisp and memorable positioning for each buyer profile.
• Brief and work on launch communications with Design, Content, Online & Digital Marketing teams and external agencies, to produce product communications ranging from brochures, datasheets, case studies, digital advertising, video, webinars, website content, e-books and white papers, social media, SEM, PR, and retention activities, to support both awareness and demand generation activities.
• Bring new launches to market internally through sales enablement to ensure internal organization readiness, by developing sales tools including sales scripts, presentations, and demonstration scripts, to effectively communicate solution benefits with internal sales, field engineering, and channel partner teams.
• Help measure and analyse campaign results to refine ongoing and new campaigns

Must-have Skills and Qualifications:

• 5+ years' experience in a product marketing role.
• Post-secondary degree in marketing, business, communications, or related field is required.
• Exceptional experience in developing customer-facing marketing campaigns, messaging, and market positioning across multiple mediums.
• Superior creative strategy and problem solving, critical thinking, and analytical skills.
• Exemplary, and proven, project management experience with the ability to schedule and manage projects.
• Exceptional campaign skills; please be ready to share writing samples.
• Excellent oral communication skills coupled with superior interpersonal/leadership skills.
• Ability to operate autonomously in a fast-paced, changing environment.
• Ability to interact with executives and support senior management.

About Orbcomm Inc.

Orbcomm is a pioneer in IoT technology, empowering customers with insight to make data-driven decisions that help them optimize their operations, maximize profitability and build a more sustainable future. With 30 years of experience and the most comprehensive solution portfolio in the industry, Orbcomm enables the management of over a million assets worldwide for a diverse customer base spanning transportation, supply chain, heavy equipment, maritime, natural resources and government. For more information about how Orbcomm is driving the evolution of industry through the power of data, visit [website]

Interested?

At Orbcomm, we believe that our people are our strength. Our success stems from our ability to attract and retain the best people who deliver a high level of performance and skill.

If you are looking for a significant career opportunity and the chance to work for an established, successful and high growth company, Orbcomm is the ideal place for you.

We are committed to employment equity. Orbcomm would like to thank all applicants in advance and advise them that only candidates selected for an interview will be contacted.

Orbcomm is committed to providing accommodations for persons with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection Type: Full-time

ABOUT US:

Haivision Systems Inc.?(“Haivision”) (TSX: HAI),?a leading global provider of mission-critical, real-time?video networking?and visual collaboration?solutions.

About Haivision

Haivision?is a leading global provider of mission-critical, real-time?video?networking?and visual collaboration solutions.?Our connected cloud and intelligent edge technologies enable organizations globally to engage audiences, enhance collaboration, and support decision making. We provide high quality, low latency, secure, and reliable live video at a global scale. Haivision open sourced its award-winning SRT low latency video streaming protocol and founded the?SRT Alliance?to support its adoption. Awarded four Emmys® for Technology and Engineering from the National Academy of Television Arts and Sciences, Haivision continues to fuel the future of IP video transformation. Founded in 2004, Haivision is headquartered in Montreal and Chicago with offices, sales, and support located throughout the Americas, Europe, and Asia. To learn more, visit Haivision at [website]

Job Summary:

Are you detail oriented and passionate about product launch planning and go-to-market execution? Are you a technical whiz with a flair for explaining complex topics in easy-to-understand ways? Are you a prolific writer and confident presenter? Do you love making and giving engaging presentations? If so, Haivision is looking for you to become a key player on our Product Marketing team. We need a leader capable of helping us tell the Haivision story – about how our connected cloud and intelligent edge hardware, software and cloud solutions are connecting the world with real-time video. Could it be you?

*Candidates will be expected to complete a presentation and writing test during the application process.*

About the Team:

You’ll join a collaborative team of talented, dynamic marketers that work hand in hand with Content and Digital Marketing, Product Management and Sales every day.

Responsibilities

• Develop Product Positioning: Contribute to, and manage, the development of product messaging that differentiates Haivision products and solutions from competitors across different markets.
• PLAN & Execute Product Launchs: Plan, coordinate and execute the launch of new products and releases working cross-functionally to ensure launch readiness.
• Create Marketing Content & SALES TOOLS:
• Support the sales and marketing teams through the creation and maintenance of slide decks, brochures, solution briefs, demos, and other sales tools.
• Conceptualize, create, and present presentations that explain product, customer, or industry focused information while refining complex technology into easy-to-understand benefits.
• Manage the creation of, or create, technical content such as datasheets, presentations, workflow diagrams, whitepapers, email communications, product/feature-focused video scripts and storyboards, and website copy in support of product launches and other marketing campaigns.
• Communicate the value of new products & releases to our sales team, sales engineers, and marketing team.
• Research competitor offerings for product positioning purposes, creation of silver bullets, or create new targeted sales/marketing collateral.
• Work with PR to draft press releases and brief the press about new product launches, Haivision solutions and technology.
• Evangelize Haivision: Speak and present about Haivision solutions to both external and internal audiences (on camera, in webinars, and in person).

Skills and Qualifications:

• 3-5 years in a product marketing or technical marketing or a technical sales role with a proven track record of delivering high-value sales tools and technical marketing materials.
• Bachelor’s degree in Science, MBA or similar preferred.
• Strong written, visual, and oral communication skills in English. French considered an asset.
• Experience with live video streaming technologies; IP networking and cloud solutions knowledge is a plus.
• Analytical mind with creative flair to distill down complex topics into easy-to-understand documents, visuals and presentations.
• Team player with strong interpersonal skills and the ability to juggle multiple priorities simultaneously when working with stakeholders across diverse geographical regions

Job Types: Full-time, Permanent

Benefits:

• Paid time off

Ability to commute/relocate:

• Saint-Laurent, QC H4S 0A9: reliably commute or plan to relocate before starting work (preferred)

Experience:

• Product Marketing: 3 years Location: Hybrid remote in Saint-Laurent, QC H4S 0A9

At [website], we have developed a data-driven suite of tools designed to help supercharge your business. Deliver personalized, omnichannel experiences that your customers expect, the smart way. Not just for eCommerce but for all commerce!

We are looking for a Product Marketing Manager to join our growing team. In this role, you will work directly with our product marketers and create a tailored content strategy to targeted clients. You will help us scale up existing opportunities and prove out new ones to help more people discover and find value in our products. You must be a creative and hands-on product marketer who will create and lead the product marketing function.

This role will be committed to delivering an exceptional customer experience with growth and innovation in mind. As a Product Marketing Manager, you are expected to shape and motivate a team of product marketers and create a product go-to-market strategy initiatives for Breadstack. With this ownership and autonomy comes accountability for the output and outcomes in your product area. You must be a self-starter, detail-oriented and passionate about SaaS.
*
*

Key Responsibilities:

• Execute the vision, strategy, and roadmap for delivering a simplified and scalable experience
• Define long-term business strategy and drive impact on short-term product goals
• Create a tailored content strategy to targeted clients including but not limited to creating one of the finest content, on-brand and tailor-fit marketing materials to clients
• Work and guide product marketers to position our product and services in the market
• To conduct clients and competitors research to ensure product strategy and sustainability
• Provide sales, marketing and ensure customer satisfaction with the use of proper communication channels
• Participate in regular sprint planning and helping teams remove blockers, manage dependencies and resolve prioritization conflicts
• Focus on growth KPIs and targets for user acquisition, activation, engagement, retention, and revenue
• You will work cross-functionally with product, marketing, customer success, customer support, and sales to identify growth opportunities and implement solutions
• Collaborate with cross-functional stakeholders to define, document, position, build, launch, measure, and iterate on features and product to showcase into the market
• Align internal and external stakeholders on priorities and roadmap.
• Prioritize and balance the needs of consumers and developers by delivering unique platform capabilities to drive reach, retention, engagement and revenue without detracting from the core user experience
• Ensure successful product launches with go-to-market activities and post-launch analysis to inform future product marketing direction.

Requirements:

• Bachelor's Degree in Computer Science, Business Management, Economics, or related field. MBA or related graduate degree preferred
• 5+ years of Product Management and/or 3+ years in a Product Marketing manager role experience
• Experience building B2B/SaaS solutions at scale
• Experience with an AI, ML/NLP, or process automation product is a plus
• Experience building, managing, and maintaining a successful product line
• Experience in team collaboration with designers, sales, marketing, social and developers to ensure efficiency work delivery
• Experience building well-designed products that users love, solve real-world needs and deliver significant business impact
• Experience in leading teams from a small or large organizations

Why Breadstack:

• At BreadStack we recognize that your health is a priority, and we do our best to ensure you are well cared for through our fully paid Extended Health & Dental Benefits Plan.
• Supplement your benefit plan with our Wellness Spending Account, available for you to use on additional healthcare, personal wellness expenses, and/or your favourite activities.
• Your professional career is only one chapter of your life - through our RRSP matching program, we help get you set up for the future.
• We exceed industry standards with our competitive base salaries
• Bring your friends on board! Help grow our team of top performers and receive a cash bonus through our uncapped, generous Employee Referral Program
• If you grow, we grow! Your leaders will always facilitate your professional development throughout the journey with us.
• We know there is no blueprint for a team member’s needs. Enjoy the flexibility in the workspace through our hybrid working model.
• Build relationships and work towards meeting shared goals in our collaborative team environment.
• Do you have a four-legged friend at home? Bring them into our dog-friendly office!
• Coming into the office has its perks, including a variety of snacks, coffee, and & beer on tap

Job Types: Full-time, Permanent

Benefits:

• Company events
• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site gym
• Paid time off
• RRSP match
• Tuition reimbursement
• Vision care
• Wellness program

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Burnaby, BC: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's Degree Marketing: 4 years (preferred)

The Canadian Pharmacists Association (CPhA) is actively recruiting for a Product Marketing Manager on a 1-year term to join our Corporate Services department.

We are a fully remote workforce and are looking for someone who is able to be fully productive, efficient and effective in a remote environment.

Job Summary:
The Product Marketing Manager is responsible for the CPhA public website and eCommerce platform, managing the end-to-end lifecycle from design to implementation.

This position also supports the design, deployment, and reporting of other CPhA digital products and projects as needed.

The Product Marketing Manager coordinates with a wide number of internal and external stakeholders to ensure we deliver projects effectively and efficiently on time and within budget, and have a user-friendly, professional website, and effective eCommerce experience.

Duties and Tasks:

Website & E-commerce Platform
· Managing all aspects of the CPhA public-facing website and coordinate updates with stakeholders, designers, and content owners.

· Maintaining high standards for content posted to the website, the integrity of the information architecture, the usability and accessibility of the website.

· Following brand standards, maintaining consistency of brand guidelines across the website.

· Managing the eCommerce platform, maintaining the integration of the CRM database and eCommerce system and developing and maintaining processes to ensure ongoing data integrity.

· Testing all eCommerce development projects prior to production deployment to ensure the application is free of bugs, is useable and maximizes ROI.

· Collaborating with leadership and key stakeholders to develop and maintain roadmaps.

· Developing user stories, managing and prioritizing work with development resources: providing the development team with clarity when required.

Digital Product Projects

· Supporting and collaborating with content and solution development teams to ensure that digital product projects are effectively implemented within the agreed time and cost.

· Conducting user research, new product testing to constantly collect user feedback and propose actions to remove pain points.

· Supporting the set‐up and dissemination of surveys via the website or email campaigns.

Contact:

Internal

· Regular contact with all CPhA teams

External

· Regular contact with representatives from multiple third-party vendors (Salesforce, Nova Networks, AWS, Wistia, Survey Monkey)

Qualifications:

Education

· University degree or diploma in Business, Marketing, Computer Science, Information Systems, or related field with 5 (five) years of experience in a similar position and/or equivalent combination of education and experience.

Experience

· Prior experience in Marketing, Product Marketing or Product Management.

· Working knowledge of CRM solution. Salesforce experience is a plus.

· Website administration including content management and testing eCommerce components.

· Product / feature launch experience an asset.

Skills

· Digitally savvy.

· Ability to multi‐task and manage multiple projects effectively, excellent planning, project management, and organizational skills.

· Exceptional communication skills.

· Strong analytical and troubleshooting skills.

· Critical thinking and high attention to detail.

· A team player, able to work well in a cross‐functional team environment.

· Good working knowledge of, marketing automation software (preferable Pardot), (Adobe Creative Suite & CRM), CRM software, i.e., salesforce, Survey Software (e.g., Survey Monkey)

· Experience using JIRA/Confluence for issue/task management and documentation.

· Experience in HTML, CSS a plus.

· Ability to display a commitment to and advocate for diversity and inclusion.

Salary Range

· $70,000 - $80,000.

Why CPhA

· The work we do makes a difference in people’s lives.

· We’re a group of people who are passionate about the health and well-being of all. We take our work seriously, but we still take time to share a good laugh.

· We care about your health and well-being. CPhA pays for your medical/dental benefits, Employee Assistance Plan and provides regular wellness sessions and resources

· We care about your financial health. CPhA provides a pension plan with matching contributions and access to a financial advisor.

· We care about your work-life balance. CPhA offers generous paid time off and our office is closed between Christmas and New Years.

How to Apply

· If you would like to be considered for this opportunity, we invite you to present your resume, in confidence, to [website].

· If you require accommodation at any stage of the recruitment process, please inform Human Resources.

· While we appreciate all interested applicants, only those individuals who are legally permitted to work in Canada will be considered.

· At the Canadian Pharmacists Association, we recognize, value and celebrate diversity, inclusion and equity. Our Diversity & Inclusion Framework is embedded in all our processes, policies and employee initiatives.

Job Types: Full-time, Fixed term contract

Pay: $70,000.00-$80,000.00 per Location: Remote