"I used social media to connect with people for over a decade before deciding to get into social media management as a career three years ago. I saw the innovative ways social media managers connected with a brand's target audience and that appealed to me. After discovering my creative- and strategic-thinking skills, I knew a career as a social media manager was perfect for me."

"In my previous roles, I used Later to schedule social media posts. My job required me to focus campaigns on Instagram, and Later makes managing multiple accounts and planning posts easier. I also find this tool to be the most user-friendly of the current options. I find Later's blog is helpful when creating a social media management strategy."

"Engagement means connecting with the target audience of a brand by actively listening and responding to their comments. From my experience, people like when brands make videos and use other creative strategies to connect with followers. I am confident I can reach more followers and develop exciting user engagement strategies for your brand."

"In my previous role, I handled the company's Twitter and Facebook accounts. I learned that creating unique content for different platforms keeps a target audience engaged. Typically, I plan social media posts one month before I post them. However, I leave soon room to include relevant content if something is trending or urgent. I keep the same voice across all channels while developing different content. Also, I develop specific strategies to meet the expectations of the target audience."

"In my previous role, a situation occurred when Twitter's servers were down shortly before we planned to launch a social media campaign. While waiting for the issue to be resolved, we turned to our Instagram page instead. I had our graphics designer create a poster that directed users to check the Twitter account once they resolved the technical issue."

"Before I started my career as a social media manager, I worked as an SEO writer. I would create engaging content for a target audience, and use digital marketing tools to assess the brand's goals. This experience was transferrable and helped me when I eventually got into social media management."

"As a social media manager, I understand that it's my duty to protect the reputation of a brand on social media. From my experience, what people think about a brand affects whether they remain or become customers. I always work to leave the best impression on followers when managing social media accounts."

"Staying up-to-date with new developments, strategies and social media platforms is an important aspect of my job. I update my newsfeed regularly, subscribe to magazines, follow trade journals and network with other social media managers. Over the years, I learned that the best way to stay current is by interacting with other social media professionals."

"If I found a user harassing us on social media, I would unfriend, block, hide or mute them from seeing our profile. If the user continued, I would review the harassment guidelines of that specific social media platform to determine how to report abuse. I never engage with cyberbullies, but would need to protect the brand's reputation. I would follow the Occupational Safety and Health (OSH) standard for internet harassment or cyberbullying."

"I follow five steps when identifying a brand's target audience. First, I create an ideal customer profile. Next, I conduct market research using surveys, interviews and focus groups. I assess the brand's offerings to understand whether the good or service would attract an ideal customer. Next, I research the target audience of competitors. Finally, I use existing customer data to confirm a brand's target audience and share my discovery with the upper management team."

"I think a good social media manager must be a creative individual. This helps in brainstorming exciting social media strategies and fresh, engaging posts for a target audience. Interpersonal skills like teamwork and effective time management are also important. The ability to communicate effectively and listen actively is key. I am confident I have several of the essential skills required of a social media manager, and I am eager to use them to promote your brand."

"In my previous role, the upper management team allocated a monthly budget for social media campaigns. I used various budget-tracking software and Google Analytics to make sure I didn't overspend on any strategy or campaign. I also set smaller budgeting targets to keep me on track."

"I think your organization's social media efforts are impressive. I believe your recent plan to create an Instagram account would attract more customers. I would suggest using more emojis and including the hashtags in the comment section of your posts. This makes the caption more engaging and looks cleaner. I also think creating a how-to video for your next product would be useful for your followers."

"I want to work at your company because I see this role as an opportunity to contribute towards an exciting social media project while developing my skills. I believe in your products and want to share them with a broader audience. I see a lot of growth potential and am excited about using my skills to expand your business."

"If I could change something about social media, it would be the amount of bots that follow and unfollow accounts. I hope that in the future these platforms can reduce the number of fake accounts and make it easier to engage with a target audience who really cares about the brand."