"When writing SEO content, I start by researching popular keywords and search terms to use in my writing. I will then read other top-ranking articles of similar topics to see what competitors' articles are like and why they're successful. I then write my content using the keywords and run it through SEO platforms, such as Yoast SEO, to ensure it's optimized."

"To ensure I meet my deadlines, I input them all in a calendar that I refer to every day. I prioritize projects that I know will take me a long time or are due sooner to ensure I do everything on time. I also use my calendar to create a weekly to-do list with the highest priority projects on the top."

"I have been ghostwriting for an agency for over five years. Businesses approach the agency with a project, and I write whatever that business needs in their voice. As the agency works with multiple businesses, I constantly need to adapt my writing style to different needs and voices, which I am comfortable with."

"As I have been copywriting for over ten years, I have experience writing a variety of types of content. My niche is writing marketing copy for technology companies, so that is where most of my experience lies. But I also have experience writing magazine articles, blog posts for the travel and health and beauty industry, instruction manuals, and even non-fiction books."

"Before I start writing, I will research the company I am writing for so I can understand their voice. This allows me to write in a way that is natural to them. I will then research the company's competitors and competing articles on the same topic. This gives me a better idea of what type of content is already out there. It also allows me to start my keyword research to determine what keywords I will include in my writing to make it rank better in search engines."

"To ensure my copy has the best chance of success in a marketing campaign, I do a lot of research beforehand, even if I'm familiar with the content. When I'm done writing, I double- and triple-check everything from grammar to flow to style, ensuring everything looks good together."

"I have missed one deadline in the past. I mixed up my dates and thought a project was due the following week when it wasn't, so I hadn't started working on it yet. I only realized when I was out of town on a camping trip and I got a calendar notification about the project. I had no internet, so I couldn't contact my client until I got back. I apologized, offered him a discount, and got the copy to him the next day. Going forward, I always checked my calendar daily to ensure I was meeting all of my deadlines."

"I prioritize my work based on two factors: when it's due and how long it will take me to complete. Projects that will take me a few days compared to a few hours are usually my top priority. I want to give myself as much time as possible to complete the work. At the same time, I also consider deadlines. If one project is due the next day and another is due the week after, I'll complete the one due tomorrow first."

"I have a bachelor's degree from the University of Toronto. I majored in English and linguistics, with a minor in book and media studies. I used my degree to get a copywriting role with an agency and have been with them for over three years."

"I think your current content is really well-written, but I think it's only reaching a limited audience. This is because it doesn't seem to be optimized for search engines. To update your current content, I would do some keyword research and include relevant keywords throughout your articles. I would also change the style to include headers, bullet points, and pictures, as your current articles are quite text-heavy and hard to read quickly."

"I see negative feedback as a learning experience. I listen to client feedback to see what changes I need to make to improve my future writing. If it's stylistic feedback, I ensure I always apply those changes to any new work I do for that client. If the feedback is about my grammar or ability to write, I do further research on the concepts to apply them to all of my work."

"I would say my writing style is constantly changing to meet clients' needs. If one client wants a research-heavy, technical piece of copy, I can do it. If another client wants a fun, lighthearted article, I can do that as well. After ten years of copywriting, I can adapt to any style. However, when writing copy for my own website, I would say my writing style is relatable and lighthearted, but well-researched."

"I made a mistake once when I was writing similar copy for two different clients. I accidentally included a paragraph that was meant for one article in the other article. The client didn't realize either as the topic was so similar, but I noticed when I was reading the article on his website. As soon as I realized it, I e-mailed the client with an updated article. In the future, if I had two projects to work on at the same time, I closed all the documents and webpages I used between projects."

"My favourite piece of writing in my portfolio is an article I wrote for a travel agency about the best countries to travel to in Europe. I really enjoyed researching and writing that article as I love to travel. It also generated a lot of traffic to the travel agency's website, so I was able to onboard them as a long-term client."

"When I first started writing for a small business, they had little organic traffic to their website. After writing SEO content for three months, I was able to increase traffic to their website by 300% with no additional marketing."