"I usually begin by identifying the business objective, whether it's brand awareness, lead generation or conversion. Then I use past data to set realistic KPIs, like a target cost-per-lead or email open rate. For example, I once launched a paid social campaign with a goal of 1,000 new leads. We exceeded that target by 15% by optimizing mid-campaign based on engagement patterns."

"I led a multi-channel campaign to launch a new product, combining Facebook ads, influencer outreach and email marketing. I handled the timeline, audience targeting and content coordination. The campaign drove a 28% increase in web traffic and doubled our usual conversion rate. I used Google Analytics and CRM data to monitor progress and report results."

"I typically analyze existing customer data and review past campaign performance. I also look at competitors' audiences and monitor forums or social media to identify patterns in behaviour or language. In one case, I discovered our audience responded better to informal language, so we adjusted ad copy accordingly and saw a 20% rise in engagement."

"I follow sites like Search Engine Journal and HubSpot and subscribe to platform-specific updates from Google and Meta. I also regularly attend webinars and complete short courses on platforms like LinkedIn Learning. Recently, I adapted our SEO strategy after Google’s algorithm change, which helped maintain our rankings despite shifting requirements."

"I believe creativity captures attention, but data ensures effectiveness. For instance, we created a series of short-form videos based on trending formats and A/B tested the messaging and visuals to see what performed best. One version outperformed the rest by 40%, so we pivoted the rest of the campaign around that insight."

"I use Google Analytics and Tag Manager for performance tracking, HubSpot for managing campaigns, and Google Ads and Meta Ads Manager for paid media. For email, I prefer Mailchimp or Klaviyo, depending on the business. I also use Canva and Adobe Express for quick content edits and Asana for task management."

"We ran a paid LinkedIn campaign with a very low click-through rate. I quickly reviewed the analytics and found our audience targeting was too broad. I narrowed the job titles and adjusted the headline based on A/B feedback. The refined version tripled the CTR and brought in qualified leads."

"I meet weekly with the sales team to understand what leads are converting and gather feedback on campaign quality. For product launches, I work with research and development to ensure the messaging accurately reflects the product’s strengths. This alignment has helped reduce drop-off in our funnels and improve MQL-to-SQL conversion rates."

"Before launching, I check tracking tags, test all ad variations, and confirm audience settings and budget allocations. I also ensure that landing pages are mobile-optimized and compliant with data privacy regulations. Once everything is QA’d, I schedule a soft launch to monitor early engagement before rolling out fully."

"Short-form video content dominates attention spans, particularly on platforms like TikTok and Instagram Reels. If your brand has strong visual elements or tutorials, experimenting with bite-sized, high-impact videos could help capture new segments of your audience. I’d recommend a pilot series and test different calls to action to gauge response."