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Brand Strategy Consultant Interview Questions

Edited by Indeed Employer Content Team
Last updated February 18, 2025
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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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6 min read

Whether you are preparing to interview a candidate or applying for a job, review our list of top Brand Strategy Consultant interview questions and answers.

  1. How would you develop a brand strategy? See answer
  2. How do you set up branding metrics? See answer
  3. Can you discuss a successful brand strategy you developed and implemented? See answer
  4. How do you stay current with new branding trends? See answer
  5. How do you approach rebranding, and what factors do you consider critical? See answer
  6. How would you handle a brand crisis? See answer
  7. Have you ever faced the challenge of aligning the brand with business objectives? How did you resolve it? See answer
  8. How would you handle a negative customer review on social media? See answer
  9. What experience do you have as a brand strategy consultant?
  10. Explain how you adapt to your client’s culture when taking on a project.
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Hire your next Brand Strategy Consultant today.

Post a job
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
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10 Brand Strategy Consultant Interview Questions and Answers

What experience do you have as a brand strategy consultant?

Brand strategy consultants typically have experience in sales, retail or customer service. As a consultant, they may have worked in a different role at another company or may have started their own consulting company. By asking this question, you can determine whether a candidate has relevant experience that will meet your company's needs. What to look for in an answer:
  • Work experience that would be valuable to your organization
  • Effective communication skills
  • Lessons learned from work experience
Example:

"I worked as a brand manager for XYZ company for five years. Before that, I was a brand strategist at ABC company. My experience taught me the importance of different marketing roles and how to build various skill sets, such as communication and interpersonal skills, which I am keen to apply in this role."

How would you develop a brand strategy?

By asking this question, you can determine if the candidate follows important steps to develop a brand strategy. What to look for in an answer:

  • Conducts market research and competitive analysis
  • Understands how to develop buyer personas
  • Ability to create brand guidelines and identify the brand's key goals
Example:

"I would first take the time to research the market and understand how your brand is currently positioned. Then, I would perform a competitive analysis, develop buyer personas, and identify the main goals the brand wants to achieve. For the employees to move forward in a unified way, I would also create brand guidelines they can refer to."

How do you set up branding metrics?

Branding metrics help your company manage the effectiveness and success of your brand strategies and campaigns. It helps you determine whether the organization is progressing in the right direction or if changes are needed. What to look for in an answer:

  • Approach to setting metrics that are attainable measurable and specific
  • Lessons learned about effective metrics
  • Knowledge of various KPIs
Example:

"I like to understand how the brand strategy works and whether the company is heading in the right direction. This helps me identify if we need to adjust the goals and how to prioritize them. I also like to look at competitors in the industry to determine what they are doing and what the industry benchmarks are. Once I understand this information, I can create attainable benchmark metrics and keep the company competitive in the market."

Can you discuss a successful brand strategy you developed and implemented?

This question aims to evaluate the candidate's ability to create and execute a brand vision. What to look for in an answer:

  • How a budget is addressed
  • Follows a step-by-step approach
  • Implements metrics to measure success
Example:

"I worked on a retail product whose differentiating quality was its commitment to sustainability. I reworked the messaging, and the marketing team produced new ad content. I also partnered with environmental influencers, and we launched a campaign showcasing our sustainable practices. Within six months, our sales grew by 18 percent."

How do you stay current with new branding trends?

This question is really asking about their commitment to continuous learning and their ability to adapt to a fast-changing marketplace. What do look for in an answer:

  • Attends conferences and networking groups
  • Subscribes to relevant publications
  • Can discuss some recent changes or new trends
Example:

"I subscribe to X magazine and attend ABC forum every year. Recently, I've been learning about the impact of [new trend] on the current market."

How do you approach rebranding, and what factors do you consider critical?

Asking this question is to understand the candidate's planning skills and their ability to manage change while maintaining brand integrity. What to look for in an answer:

  • Process for rebranding
  • Communication skills
  • Consistency in approach
Example:

"I start with extensive market research and an internal audit to understand the need for change. I ensure buy-in from leadership, so everyone agrees and then look at what sort of rebranding is needed."

How would you handle a brand crisis?

This question aims to evaluate if the candidate can handle a stressful situation and the steps they would take to resolve it. What to look for in an answer:

  • Approach to crisis management
  • Communication strategies
  • Ability to handle pressure
Example:

"In a brand crisis, transparency is critical. If the company has made an error, or there has been a product recall, a public apology is needed quickly. I would then proactively lead the team to launch a campaign to rebuild trust and quality control measures to restore customer confidence."

Have you ever faced the challenge of aligning the brand with business objectives? How did you resolve it?

The goal of this question is to evaluate the candidate's problem-solving skills and resilience when facing conflict and challenges. What to look for in an answer:

  • Maintains a positive and calm demeanour while addressing the challenge
  • Creativity in problem solving
  • Ability to look at the big picture and adapt where needed
Example:

"The key is communication and transparency. I would hold several meetings with senior executives and partners to understand any reservations or concerns they have. When presenting my ideas for the brand, I would include my research and data supporting why I have chosen this path. If there are still concerns, I will make adjustments to the brand strategy to ensure everyone is aligned before making any permanent changes."

Explain how you adapt to your client's culture when taking on a project.

In a consultative role, the candidate works with various clients with different needs. This question aims to clarify how they fit in with the culture and practices of the company they are working with. What to look for in an answer:

  • Communication and collaboration skills
  • Consults with HR and team leads about company culture
  • Teamwork
Example:

"Before I start with a new company, I research the company's mission and understand its values and culture. I use online resources as well as ask people familiar with the business. I look at my own work style and determine how I might adjust my approach and communication style to better fit in with the company. I continue to work this way throughout my engagement and client interactions."

How would you handle a negative customer review on social media?

This question is important to understand a candidate’s strategies for handling negative reviews and unhappy customers. What to look for in an answer:

  • Communication strategies to turn the negative review into a positive
  • Resilience when there is negative feedback
  • Ability to pivot and adapt
Example:

"It's important to handle negative customer reviews proactively and take the conversation offline. I make sure to validate the customer's feedback and provide ways to compensate for the mistake or negative experience. I believe in contacting the customer directly to give them the personalized attention to discuss their concern and find a solution they are happy with."

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