Special offer 

Jumpstart your hiring with a $100 CAD credit to sponsor your first job.*

Sponsored Jobs posted directly on Indeed are 40% more likely to report a hire than non-sponsored jobs**
  • Visibility for hard-to-fill roles through branding and urgently hiring
  • Instantly source candidates through matching to expedite your hiring
  • Access skilled candidates to cut down on mismatched hires

Regional Sales Manager Interview Questions

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

Whether you are preparing to interview a candidate or applying for a job, review our list of top Regional Sales Manager interview questions and answers.

  1. Tell me about yourself and your previous work experience. See answer
  2. Describe a time your sales strategies failed. What did you learn from the experience? See answer
  3. What is your management style when leading your team and the region? See answer
  4. Why are you interested in working for our company? See answer
  5. What made you successful in your previous sales role? See answer
  6. What are some core values every salesperson should possess? See answer
  7. How do you handle rejection and lead by example? See answer
  8. How do you stay motivated and how will you apply that to your team? See answer
  9. At what point do you let go of a potential lead? See answer
  10. What challenges are you looking for in this regional sales manager position? See answer
  11. What’s your view on collaboration with other departments?
  12. What do you do when a sales representative hasn’t met their quota?
  13. What’s your training strategy for new sales reps that join your team?
  14. How do you set goals, track progress, and meet quota while ensuring progress for your team?
  15. What is your major role as a regional sales manager?
Show more questions Show fewer questions

Hire your next Regional Sales Manager today.

Post a job

Hire your next Regional Sales Manager today.

Post a job
Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

15 Regional Sales Manager Interview Questions and Answers

Tell me about yourself and your previous work experience.

This question gives the candidate an opportunity to share details about their work experience, goals, and academic background. They should express relevant experience and a desire to work in the industry long term. What to look for in an answer:

  • Relevant academic background
  • Driven to meet sales targets
  • Quantifiable sales experience and results

Example:

"With a degree in business administration, I started as a sales representative and I have always loved the excitement of landing new clients. I worked my way up by maintaining and exceeding sales quotas. In my previous role, I increased sales from an existing client by $150 million in one year."

Describe a time your sales strategies failed. What did you learn from the experience?

The goal of this question is to assess a candidate's ability to take responsibility and learn from experience. They should be able to provide an example and discuss how it helped them grow as a salesperson. What to look for in an answer:

  • Problem-solving skills
  • Ability to adapt their techniques to different situations
  • Able to plan, direct, and evaluate their sales strategies

Example:

"I designed a few new sales strategies in my last position to follow leads on social media. However, I wasn't familiar with the platform. So, after all the planning and implementation, I only gained a few leads. The strategy didn't work out, but I learned from it and took a short social media course to improve my skills. Now I feel prepared with the right tools to roll out a successful social media campaign."

What is your management style when leading your team and the region?

Look for a candidate who is confident in their management style and can use it to set ambitious team goals. Situational managers are well-suited to sales positions, as they need to be flexible and adaptable in this role. However, other leadership styles can be just as effective. What to look for in an answer:

  • Confidence in their leadership abilities
  • Desire to inspire and motivate a team to achieve sales targets
  • Goal-oriented team member

Example:

"I believe a good sales manager needs to be positive and enthusiastic. I adjust my methods for different circumstances and assess what kind of leadership the team needs. I'm very goal-oriented and like to reward my team for exceeding targets."

Why are you interested in working for our company?

This question reveals what a candidate knows and their level of interest in your company's mission. What to look for in an answer:

  • Enthusiasm for your company and its products or services
  • Personal values that align with the company
  • Relevant academic or industry experience

Example:

"I feel good about a company who has excellent customer service and makes it a part of their sales strategy. Your company has a reputation for excellent customer service and maintaining long-term customer satisfaction. In my previous position, I realized our sales numbers were solid, but customer retention was bad. I implemented a customer service campaign to focus on long-term customer relationships, relationship building, and the financial benefits of maintaining current clients."

What's your view on collaboration with other departments?

This question evaluates a candidate's approach to teamwork. Regional sales managers handle various smaller teams and therefore need to be skilled leaders. They also need to work with other departments to ensure the company hits their sales targets and maximizes leads. What to look for in an answer:

  • Experience working as part of a sales team
  • Desire to motivate and encourage team members to work together
  • Coaching abilities

Example:

"Every sales representative on my team should feel like they can rely on other people in the company for support. As a sales team, we can rely on marketing to provide us with the content and advertising they publish to help generate leads. The developers make our products leading-edge and the support staff make the daily operations run smoothly. Every department and employee is an essential part of the sales process."

What made you successful in your previous sales role?

This question lets the candidate express their strengths, sales strategies, and methods of acquiring leads. What to look for in an answer:

  • Experience supervising successful sales representatives
  • Enjoys the challenge of generating leads and making sales
  • Quantifiable success

Example:

"I'm target-driven, make quick connections with customers and can persuade people to buy. I know how to use data to generate leads. I've used Zoominfo and Tact.ai sales assistant apps to collect predictive data. I use active listening skills to understand how our products meet every customer's unique needs. In-person interactions are vital, and I find I consistently exceed my sales targets within face-to-face meetings."

What are some core values every salesperson should possess?

A regional sales manager should be able to describe their ideal attributes for new hires. Asking this question shows what the candidate values in a salesperson and the team they envision. What to look for in an answer:

  • Detailed criteria for hiring sales representatives
  • Decision-making skills
  • Critical and analytical thinking

Example:

"While interviewing new sales representatives, I look for signs of time management skills, their ability to build rapport with clients, and customer service experience. They should have a grasp of our business and the products we sell. I also look for clear communication, active listening skills, and ask about their sales strategies. A good salesperson consistently meets quotas, so I look for a proven track record."

What do you do when a sales representative hasn't met their quota?

Sales quotas are key to sales forecasting and monitoring sales representatives' progress. Asking this question reveals how the candidate will handle their team members' activity. What to look for in an answer:

  • Problem-solving
  • Interpersonal skills
  • Leadership and coaching

Example:

"It starts with the hiring process. I provide an overview of our metrics and ask questions about their experience in reaching quotas. When an established sales representative is not meeting their quotas, I sit down with them to discuss their sales process. This way, we can work together to hone their techniques."

What's your training strategy for new sales representatives that join your team?

Employee growth and development are crucial to building a solid team. The candidate should explain a detailed and engaging training method and show organization. What to look for in an answer:

  • Interpersonal skills
  • Accountability
  • Organizational and analytical skills

Example:

"I've developed an onboarding checklist and schedule for training which covers sales, products and processes. It includes introductory lessons about our brand, product, and service offerings, followed by a sales playbook. I train new hires on our target markets, client segments, and our CRM and sales application software. Everything is in writing including sales goals and expectations."

How do you handle rejection and lead by example?

Rejection is part of sales, and to succeed salespeople must be able to persevere. Asking this question can evaluate if the candidate takes rejection personally or uses it as a motivator. What to look for in an answer:

  • Resilience and drive
  • Initiative and the ability to move on and focus on new opportunities
  • Ability to identify customers' behaviour and emotions

Example:

"I never take rejection personally because I know not all prospects are interested or ready to buy. I try to learn what went wrong and listen to the client's feedback. I use that to improve my sales technique and communicate those techniques to my team. I treat rejection as motivator and move on to the next opportunity with enthusiasm and determination."

How do you set goals, track progress, and meet quotas while ensuring progress for your team?

Without goals, the team has no ambition to meet targets. The candidate should talk about their strategy for setting team goals and tracking progress. What to look for in an answer:

  • Ability to use progress tracking software
  • Analytical skills
  • Experience improving quotas

Example:

"I always align the sales goals with the company's overall strategy using a SMART or OKR framework. I use specific goals for each representative who is then individually accountable. I set team goals, focus on the long-term and adjust goals according to seasonal trends. I track our team and individuals' progress through data analysis and our lead tracking software."

How do you stay motivated and how will you apply that to your team?

Different things motivate different people. Some salespeople are self-motivated, others respond well to rewards and recognition. The candidate should express what motivates them personally, and how they motivate their team members. What to look for in an answer:

  • Experience improving quotas
  • Ability to work with various personalities and sales styles
  • Interpersonal skills

Example:

"For me, there's nothing more satisfying than a client being as excited about the product as I am. I challenge myself with weekly, monthly, and yearly goals and always look for new techniques that work best for me. For the team, it takes an effective leader to turn their thoughts and feelings into actions. One method I use is motivation through internal competitions. My strategies resulted in my team setting the record for the highest sales over four consecutive quarters."

At what point do you let go of a potential lead?

This question should reveal how dedicated the candidate is to the sales process, which also reflects theircoaching strategy, leadership, and motivation abilities. What to look for in an answer:

  • Emotional intelligence
  • Perseverance and persuasion skills
  • Dedication to learning new sales techniques

Example:

"I know different experts say six-eight tries, but I don't think there's a magic number. It's more about sales experience and style. We can't follow up forever, but there are some key things to consider. For example, if the representative doesn't get a response after six voicemails or emails, or if there's a personality conflict. That's when I switch up leads within the team. It's time to let the contact go if they make unrealistic demands or if we really can't help them."

What's your major role as a regional sales manager?

Asking this question reveals whether the candidate understands their duties and responsibilities. What to look for in an answer:

  • Focus on motivating and coaching others
  • Accountability and responsibility
  • Leadership

Example:

"Leading and directing the sales team to meet and exceed their targets is number one. Hiring the right salespeople and team building is one part of the role I enjoy the most. My role also includes sales and market analysis, strategic planning, and relationship building with leads and existing clients."

What challenges are you looking for in this regional sales manager position?

This question should prompt the candidate to address their career ambitions and what they can bring to the team. What to look for in an answer:

  • Motivated and ready to take on a new challenge
  • Goal-oriented and results-driven
  • Passion for sales and career ambition

Example:

"I'm motivated by the challenge of helping my team reach their professional goals. I love to see them succeed. I also look forward to taking on more responsibility by being in charge of an entire region. With my proven leadership and sales track record, I want to use my skills to contribute to the company's growth."

Three individuals are sitting at a table with a laptop, a disposable coffee cup, notebooks, and a phone visible. Two are facing each other, while the third’s back is to the camera. The setting appears to be a bright room with large windows.

Hire your next Regional Sales Manager today

Post a Job

Explore Interview Questions by Title

No search results found