Brand Strategy Consultant: What is the cost of hiring?

Why hire a brand strategy consultant?

A brand strategy consultant can benefit a company experiencing significant change, stagnant growth, or a leadership team struggling with a plan. They can help you reach a new market, introduce a new product line, or update your brand.

Contributions of a great brand strategy consultant:

• Updating corporate image
• Improving tracking results
• Developing a focused strategy for growth
• Identifying customer profiles

Deciding between a full-time vs freelance brand strategy consultant

Brand strategy consultants can be hired to work full-time on staff or, more typically, are hired part-time to complete a project before moving on to another company. Many brand strategy consultants work as freelance consultants, which means they are contracted for a specified length of time. They work with the leadership team to create the brand strategy and fulfill the project’s needs before moving on.

In some cases, a company may hire a full-time brand strategist to work as part of the marketing team. A brand strategist’s full-time role is to gear all messaging and sales activities to the target market and devise strategies to support growth.

What are the different types of brand strategy consultants?

Brand strategists can be in consultative roles or full-time on a marketing team. Distinguishing between the various brand strategy positions can help you determine if you require a full-time employee on staff or a short-term contract with a consultant. The following is a list of different types of brand strategists:

• Brand strategist: An employee who studies the market and develops strategies to influence their target audience ‘s opinions and decisions, encouraging them to buy particular products and services.
• Brand ambassador: A professional who creates awareness about a brand’s products and services. They are a company’s representatives whose role is to connect them with consumers, improve a brand’s visibility, and increase customer loyalty.
• Brand manager: A manager who uses strategies to create awareness among the company’s target audience and manages marketing campaigns, advertisements, packaging, and product development.

Where to find a brand strategy consultant

To find the right brand strategy consultant for your business, consider trying out a few different recruiting strategies:

• Referral: Having a referral means that you already know the quality of work is high and previous contracts have gone well.
• Associations: Locate associations in your area that can recommend a reputable company to work with.
• Networking events: Attending networking events can expose you to other organizations and experts in your field.

Post your job online: Try posting your brand strategy consultant job on Indeed to find and attract quality brand strategy consultant candidates.

Skills to look for in a great brand strategy consultant

A great brand strategy consultant candidate will have the following skills and attributes as well as work experience that reflects:

• Use of ethnographic and demographic research
• Proficiency in digital metrics and keyword research
• Analytical mindset
• Familiarity with statistics and quantitative data
• Exceptional communication skills
• Creativity
• Ability to synthesize information from varied sources

Writing a brand strategy consultant job description

A thoughtful description is important for finding qualified brand strategy consultant candidates. A brand strategy consultant job description includes a compelling summary of the role, a detailed list of duties and responsibilities, and the required and preferred skills for the position.

When writing your brand strategy consultant job description, consider including some or all of the following keywords to improve the visibility of your job posting. These are the most popular search terms leading to clicks on brand strategy consultant jobs, according to Indeed data:

• Brand marketing
• Marketing
• Brand ambassador
• Communications
• Brand manager

Interviewing brand strategy consultant candidates

Strong candidates for brand strategy consultant positions will be confident answering questions regarding:

• Their experience in creating a brand strategy
• Their process for helping a company build a successful brand
• How to connect to a target audience
• How they would start a conversation at a promotional event
• How they would describe a brand
• Describing a challenge and how they overcame it
• How to deal with negative comments about a brand

Need help coming up with interview questions? See our list of interview questions for examples (with sample answers).