Ambassador: What is the cost of hiring?

Why hire an ambassador

An ambassador will represent your company by answering customer questions and providing information about your products or services. They will be able to promote your business, which will bring you more customers.

Contributions of a great ambassador:

• Representing your company in public to increase brand awareness
• Bringing more customers to your business
• Helping maintain a positive image of the company

Deciding between a full-time vs freelance ambassador

Some companies will hire an ambassador on a full-time basis, getting them to promote the products, host events, and work on marketing campaigns. These ambassadors will only work with one company and will often have exclusivity agreements.

The majority of ambassadors, however, will work for many different brands, promoting different products in exchange for money or free products. A successful ambassador will have a lot of social media followers and will be able to bring more customers to your business simply by sharing information about your products with their followers.

What are the different types of ambassador?

In general, ambassadors help promote your business. How they do this can vary, depending on what type of business you have. Some newer businesses need help getting exposure for their brand and will therefore hire people who can help increase brand awareness. Other businesses require help with selling their products, in which case they can turn to either promotional ambassadors or customer ambassadors. The following are a few examples of the types of ambassador that you might be interested in hiring.

• Brand Ambassador: Increases your company’s brand awareness through virtual and in-person events.
• Social Media Ambassador: Helps you promote your brand through their social media accounts.
• Customer Ambassador: Promotes your products by using them in real life and online. Normally given a promotional code that they can pass on to friends and family for deals on products.
• Promotional Ambassador: Works with the marketing team on promotional events for your company.

Where to find an ambassador

To find the right ambassador for your business, consider trying out a few different recruiting strategies:

• Social media: A lot of companies rely on social media for marketing their products, so when looking for an ambassador, it’s helpful to start with your social media followers. That way, you can find someone who already knows a bit about your company and enjoys your products.
• Marketing schools: If you’re looking for an ambassador who knows about marketing, seeking out recent graduates of a marketing program is a great way to find your next ambassador.
• Community pages: Some businesses are able to promote themselves on community pages on Facebook or other social media outlets. For example, if you’re selling homemade beauty products, you could join a community page for people who like to buy locally and see if any of the members would want to be an ambassador.
• Networking events: Networking events for people in your industry are another effective way to find an ambassador. Events may be held online or in-person, and by networking with people in your industry, you might be able to find someone who would be interested in promoting your business.

Post your job online: Try posting your ambassador job on Indeed to find and attract quality ambassador candidates.

Skills to look for in a great ambassador

A great ambassador candidate will have the following skills and attributes as well as work experience that reflects:

• an outgoing and approachable personality
• knowledge of the brand and products
• marketing and presentation skills
• ability to adapt quickly to a changing audience
• ability to work in a team environment

Writing an ambassador job description

A thoughtful description is important for finding qualified ambassador candidates. An ambassador job description includes a compelling summary of the role, detailed list of duties and responsibilities, and the required and preferred skills for the position.

When writing your ambassador job description, consider including some or all of the following keywords to improve the visibility of your job posting. These are the most popular search terms leading to clicks on ambassador jobs, according to Indeed data:

• ambassador
• brand ambassador
• customer service
• retail

Interviewing ambassador candidates

Strong candidates for ambassador positions will be confident answering questions regarding:

• experience with difficult customers
• proven ability to bring more clients to the business
• successful promotional events
• social media marketing strategies
• ability to work well with a marketing team

Need help coming up with interview questions? See our list of ambassador interview questions for examples (with sample answers).