Artist: What is the cost of hiring?

Why hire an artist?

An artist can provide artistic support for a company’s advertising and promotional efforts. Using their ability to create original pieces that can enhance advertising campaigns bringing new clients to your business.

Contributions of a great artist:

• can create original art pieces for your business
• help marketing teams come up with eye-catching designs
• provide logos and packaging materials for your business

Deciding between a full-time vs freelance artist

Most artists will work independently, doing projects for individual companies that serve a particular purpose. For example, you might hire an artist to help you design your logo that will then be used for all promotional materials. Artists will also provide artwork for businesses to hang in their common areas, reception areas, or within their stores.

Artists can also work for marketing companies, design studios or animation studios. These jobs are full-time permanent positions, and the artist would be hired to work with the company on larger projects. This type of job would require a lot of teamwork, and the artist would be in charge of producing a large body of work for many different projects.

What are the different types of artists?

Artists can work in many different fields depending on where their interests lie. They can work with a particular medium such as photography or work in a specific industry such as design. Some businesses will hire an artist to help them design logos, business cards, and letterheads. Another large area for artists to work in is marketing, where they can use their art to help promote different companies. The following is a list of different types of artists that you may be interested in hiring.

• Digital artists: Work in the digital design space working on things such as logos, advertisements, and promotional materials.
• Animators: Work on animation projects such as cartoons, video games or digital advertising.
• Illustrators: Work on children’s books, comics, graphic novels.
• Photographer: Work with photoshop to create digital images.
• Designer: Work on set design, creating patterns for fabric or with interior designers.

Where to find an artist

To find the right artist for your business, consider trying out a few different recruiting strategies:

• Social media: If you are looking for an artist to work for you on a freelance basis, you can find artists on social media. For example, Instagram has a lot of independent artists who will showcase their work via this social media site. Once you find an artist you like, you can message them and see if they can work on the project you are working on.
• Freelance networking sites: These sites allow you to post your projects and what type of artist you are looking for. Freelance artists are then able to bid on the project so that you can decide on who to work for depending on their bid.
• Local artist groups: Local artists will often have groups where you can network and find the type of artist you need for your business. These groups can be found via social media and are a great way to find an artist from your local and surrounding areas.
• Referrals: By asking friends, family, and colleagues, you might be able to find an artist who has the type of experience you are looking for. This is a great way to make sure that the artist you hire is reliable and able to produce what is needed.

Post your job online: Try posting your artist job on Indeed to find and attract quality artist candidates.

Skills to look for in a great artist

A great artist candidate will have the following skills and attributes as well as work experience that reflects:

• creativity and ability to create original designs
• detail-oriented
• can work with strict deadlines and within budget
• able to communicate design choices with the client
• can modify and revise art designs
• can work as part of a team or independently

Writing an artist job description

A thoughtful description is important for finding qualified artist candidates. An artist job description includes a compelling summary of the role, a detailed list of duties and responsibilities, and the required and preferred skills for the position.

When writing your artist job description, consider including some or all of the following keywords to improve the visibility of your job posting. These are the most popular search terms leading to clicks on artist jobs, according to Indeed data:

• Art
• Artist
• Graphic artist
• Concept artist
• 2/3d artist
• Animation
• Illustrator
• Designer

Interviewing artist candidates

Strong candidates for artist positions will be confident answering questions regarding:

• Experience with needing to revise their work or criticism
• Ability to communicate design ideas to the client
• Experience with producing digital artwork or promotional material
• Understanding of how to get the client’s ideas onto the page
• Working with particular materials, illustration software, or mediums

Need help coming up with interview questions? See our list of interview questions for examples (with sample answers).