Marketing Coordinator: What is the cost of hiring?

What is a marketing coordinator?

A marketing coordinator is often responsible for supporting the execution of marketing strategies, coordinating campaign assets and maintaining brand alignment across various channels. They typically work closely with internal teams and external vendors to ensure projects stay on schedule and support broader business goals.

Why hire a marketing coordinator?

Marketing coordinators can help improve the organization and consistency of marketing efforts while freeing up senior team members to focus on high-level strategy. You may need to hire a marketing coordinator if your team is launching new campaigns, managing multiple content channels or requires day-to-day coordination of marketing activities.

Contributions of a great marketing coordinator:

• coordinates campaign assets, timelines and team communications to ensure timely delivery
• helps execute marketing strategies across digital, print and social channels
• tracks campaign metrics and provides reports to support decision making and improve performance

Defining your hiring needs for marketing coordinators

Start by outlining the type of marketing support your business needs, such as digital, content or event coordination. Consider your budget, campaign workload and how often your company produces new marketing materials. Decide if you need full-time, part-time or freelance support depending on project timelines, team structure and future growth. If you’re deciding between similar roles, compare job scopes for marketing coordinator vs. marketing assistant or project manager roles to clarify the best fit.

What are the types of marketing coordinators?

Marketing coordinators can specialize in different campaign functions depending on their industry and marketing strategy. Some focus on digital content or event planning, while others support product launches or social media efforts. These roles may also vary by seniority and technical expertise.

Common types of marketing coordinators include:

• digital marketing coordinator: supports e-mail marketing, SEO, paid ads and online campaign execution
• content marketing coordinator: oversees blog posts, newsletters and website content management
• event marketing coordinator: plans and manages trade shows, promotional events and conferences
• product marketing coordinator: coordinates launch timelines, sales enablement tools and product messaging
• social media coordinator: creates, schedules and monitors content across social platforms

When writing your marketing coordinator job description, consider including some or all of the following keywords to improve the visibility of your job posting. These are the most popular search terms leading to clicks on marketing coordinator jobs, according to Indeed data:

• marketing
• marketing coordinator
• social media
• coordinator
• digital marketing
• communications
• graphic design
• social media coordinator
• marketing intern
• design

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Where to find marketing coordinators

You can find marketing coordinators across Canada by connecting with university marketing programs, digital associations and industry events. Consider leveraging your internal team or tapping into networks of recent graduates and early-career professionals.

To find the right marketing coordinator for your business, consider trying out a few different recruiting strategies:

• University job fairs and alumni networks: Schools like Ryerson, UBC and Concordia offer marketing and communications programs with internship-ready graduates.
• Professional organizations: Groups like the Canadian Marketing Association (CMA) host events and career boards for early-career marketers.
• Internal advancement: Consider promoting a marketing assistant or intern familiar with your brand to a coordinator role.
• Specialized job boards: Use platforms focused on media, advertising, or digital marketing to attract targeted applicants.

Post your job online. Try posting your marketing coordinator job on Indeed to find and attract quality marketing coordinator candidates.

Skills to look for in a marketing coordinator

A successful marketing coordinator candidate will typically have the following skills and competencies, which may be gained through a variety of experiences, training, or education:

• project management and organizational skills for managing multiple campaigns
• copywriting and communication skills for clear, compelling content
• analytical skills to assess campaign performance and optimize results
• familiarity with tools like Google Analytics, HubSpot or Canva
• adaptability and time management in fast-paced, deadline-driven environments

Writing a marketing coordinator job description

Now that you know the key skills, salary expectations, popular job-seeker search terms and hiring insights for a marketing coordinator, you’re ready to write a job description.

A marketing coordinator job description typically includes a compelling summary of the role, a detailed list of duties and responsibilities and the required and preferred skills for the position. You may also want to include information about your company culture, benefits and perks to attract candidates to your open role.

Ready to get started? See our full guide for writing marketing coordinator job descriptions.

Interviewing marketing coordinator candidates

Strong candidates for marketing coordinator positions will be confident answering questions regarding:

• experience supporting multi-channel marketing campaigns and content creation
• ability to coordinate deadlines, schedules, and communication between teams
• copywriting, messaging or editing skills across digital and print materials
• comfort with tools like content calendars, e-mail platforms or basic design software
• problem solving when managing feedback, shifting priorities or tight timelines
  

Need help coming up with interview questions? See our list of marketing coordinator interview questions for examples (with sample answers).