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How to Hire a Coach

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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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1 min read

Does your growing business need a coach? A coach can help an individual or group of people achieve their goals in sports, business or life.

Understanding the steps behind hiring a coach, including data about candidates in Canada looking for coach jobs, salaries, and key terms to include in your job description, can help you stand out from the competition to reach, attract, and hire quality candidates.

Hire your next Coach today.

Post a Job

Hire your next Coach today.

Post a Job
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Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
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Coach: What is the cost of hiring?

2025-10-0114.0024.0657.70HOURLY

Why hire a coach?

A coach can help individuals or teams achieve their goals, whether they be in sports, business, academics, or life. A coach can help your team work well together, allowing for your business to thrive.

Contributions of a great coach:

  • Able to set achievable goals for the team or individual
  • Will give exercises and performance evaluations
  • Can see the strengths in people

Deciding between a full-time vs freelance coach

Whether you hire a coach as a full-time permanent employee or as a freelance worker will depend on what type of coaching you need. For athletes or sports teams, you would need a full-time permanent coach who can guide the athletes to success. This can be done one-on-one or for an entire team, but all athletes should have coaches to help them enhance their performance.

A freelance coach is more likely to be working with people who need help in their personal lives, business or academics. These coaches will figure out the issues and try to fix them through advice and confidence building. A freelance coach will be hired for a particular amount of time or until the person or group of people achieve their goal.

What are the different types of coaches?

A coach is anyone who helps others achieve their goals. The most common type of coach is a sports coach who is an expert in the sport they are coaching and will help guide athletes to success in that particular sport. The idea of helping others achieve their goals can be brought into other areas of life, too. In fact, in more recent years, the title of coach has been applied to many other areas of life as well. The basic idea is that a coach can help anyone resolve their specific struggles, which is also why we see so many types of coaching. The following is a list of common coaching jobs that you should know when hiring a coach:

  • Sports coach: Coach athletes or sports teams to help enhance their performance.
  • Life coach: Will help individuals with personal goals like finding a career suited to them.
  • Business coach: Can help individuals or groups of workers become more successful at business.
  • Academic coach: Can help students with a specific goal like getting into medical school.
  • Career coach: Will help individuals find a job.

 

Where to find a coach

To find the right coach for your business, consider trying out a few different recruiting strategies:

  • Retired athletes: Professional athletes typically have to retire at a young age but are still interested in participating in their chosen sport. Trying to find a former athlete in your area that will coach your athletes is a great way to find a highly qualified sports coach.
  • Professional associations: No matter what type of coach you need to hire, a professional association will represent their interests. Life coaches, for example, have a lot of different associations where you can post your job to find a coach that has the experience you are looking for.
  • Freelance networking sites: If you need a freelance coach, looking at freelance networking sites is a great way to find a qualified coach. You’ll be able to find coaches with recommendations which means you will know that they are effective at their job.
  • Referrals: No matter what type of coach you are looking for, asking friends, family and colleagues if they know any successful coaches can be of great benefit. You want to make sure that your coach will be successful in helping you or your team achieve their goals, which can be hard to tell if you do not know what type of past success they have had. By looking for referrals, you can be sure to find a coach with the right experience to be successful.

Post your job online: Try posting your coach job on Indeed to find and attract quality coach candidates.

Skills to look for in a great coach

A great coach candidate will have the following skills and attributes as well as work experience that reflects:

  • excellent communication skills, especially oral communication
  • knowledge of exercises that can help the client achieve goals
  • motivational speaking skills
  • personable, reliable, and well-organized attitude
  • ability to work as part of a team or individually

Writing a coach job description

A thoughtful description is important for finding qualified coach candidates. A coach job description includes a compelling summary of the role, a detailed list of duties and responsibilities, and the required and preferred skills for the position.

When writing your coach job description, consider including some or all of the following keywords to improve the visibility of your job posting. These are the most popular search terms leading to clicks on coach jobs, according to Indeed data:

  • coach
  • sports coach
  • life coach
  • coaching
  • teaching

Interviewing coach candidates

Strong candidates for coach positions will be confident answering questions regarding:

  • Proven ability to help others achieve their goals
  • Experience dealing with difficult clients
  • Expert knowledge in the area of coaching
  • Experience motivating others
  • Able to explain steps needed to achieve the goal

Need help coming up with interview questions? See our list of interview questions for examples (with sample answers).

Create a culture of innovation
Download our free step-by-step guide on encouraging healthy risk-taking
Get the guide

FAQs about how to hire a coach

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    Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.