Copywriter: What is the cost of hiring?

Why hire a copywriter?

A copywriter will write promotional material for businesses that aim to sell more products or services. A good copywriter will be able to write in a precise manner that engages the reader.

Contributions of a great copywriter:

• Able to write engaging copy for different businesses
• Produce original, creative written work
• Understand marketing techniques

Deciding between a full-time vs freelance copywriter

Some copywriters will work for marketing companies as full-time employees, writing short pieces on products or services to bring new clients to the business. These copywriters will work with other marketing agents within the company, such as graphic designers, art directors and marketing managers, to develop the best plan for the client. A full-time copywriter must be able to write for a variety of brands in a way that makes sense to the audience.

Copywriters are sometimes also hired as freelance workers who work directly with the brand or do a one-time project with a marketing department. The skills required are the same, but the copywriter will be in charge of the direction of the advertisements and must be able to work with the company on what they want to say through the copy.

What are the different types of copywriters?

Copywriters have a wide variety of skills that they can bring to different assignments. Copywriters can work in the marketing industry to write short pieces that can engage readers to interact with the business. They can also write shorter pieces for companies that are looking to do different campaigns or promotions. Copywriters tend to specialize in one or two areas of the industry. Most experienced copywriters have portfolios of their work to show their ability to create copy that adheres to the client’s specifications. The following is a list of different types of copywriter positions:

• Marketing copywriter: Work with marketing teams on advertising campaigns.
• Social media marketing copywriter: Create copy for social media accounts.
• Website copywriter: Create copy for website advertisements.
• Email campaign/newsletter copywriter: Write business-to-business email campaigns or write newsletters for existing customers.

Where to find a copywriter

To find the right copywriter for your business, consider trying out a few different recruiting strategies:

• Colleges with marketing programs: Copywriters will often have a background in marketing, meaning that you can find them through colleges that offer marketing programs. By looking at colleges that have marketing programs, you can find new graduates who will have the skills of a quality copywriter.
• Professional associations: Copywriters often join different professional organizations that can help them network with other people in the business. These associations can be a great place to find copywriters who have the type of experience you are looking for.
• Freelance networking sites: Freelance networking sites will allow you to post your project on their website, where copywriters can bid on the project. This means that the copywriters come to you instead of you looking for them, making your job a lot easier.

Post your job online: Try posting your copywriter job on Indeed to find and attract quality copywriter candidates.

Skills to look for in a great copywriter

A great copywriter candidate will have the following skills and attributes as well as work experience that reflects:

• Mastery of the written word
• Ability to edit for grammar and spelling mistakes
• Customer service skills
• Understanding of marketing techniques
• Ability to work as part of a team or independently
• Time management skills

Writing a copywriter job description

A thoughtful description is important for finding qualified copywriter candidates. A copywriter job description includes a compelling summary of the role, a detailed list of duties and responsibilities, and the required and preferred skills for the position.

When writing your copywriter job description, consider including some or all of the following keywords to improve the visibility of your job posting. These are the most popular search terms leading to clicks on copywriter jobs, according to Indeed data:

• Copywriter
• Writer
• Marketing
• Freelance writer
• Social media
• Communications

Interviewing copywriter candidates

Strong candidates for copywriter positions will be confident answering questions regarding:

• Experience working independently and as part of a team
• Experience satisfying clients with work produced
• Ability to successfully bring more customers to a business
• Experience working with content calendars and tight deadlines
• Ability to produce work with no spelling or grammatical errors

Need help coming up with interview questions? See our list of interview questions for examples (with sample answers).