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Post a JobYour job title and job description play a major role in encouraging the right candidates to apply. When you provide the information candidates are looking for in an easy-to-read format, you’re more likely to capture the attention of job seekers.
We know what job seekers look for in a job description because we’ve asked them directly and analyzed their behaviour on our platform. They consistently tell us they want clear information on salary range, benefits, schedule, location (or remote options), required qualifications and what the day-to-day work looks like, so including these details in an easy-to-scan format can help your job post stand out to the right candidates.
Here are the top six items to include in your job description:
Most job seekers are short on time and often browse roles on their breaks or in the evening. To reach them, keep your job post simple, scannable and direct. Use clear headings, short paragraphs and bullet points so candidates can quickly spot what matters most to them, like salary, schedule, location, key responsibilities and must-have qualifications.
Here are a few best practices to follow:
A great job title is one that a job seeker would search for. It should be a straightforward, industry-standard term.
For example, “Customer Service Representative” is a common job title for someone who answers customer questions. While you might be tempted to use a more eye-catching job title like “Phone Answering Superstar,” job seekers just aren’t searching for that term on Indeed.
Instead, stick to job titles that job seekers will find. When you stick to standard job titles, you’ll be more likely to reach more quality candidates.
Writing a job description
Candidates often respond best to job descriptions that are written in an upbeat, conversational tone. But it should also sound professional. It’s also best to use common language and refrain from using too much jargon.
We recommend structuring your job description with the 3 R’s:
Make sure to include any other benefits your company might offer. Is your office dog-friendly? Include it. What about a work-from-home policy?
Not sure where to start? Begin by writing a clear, searchable job title and a short summary that explains what the role does and why it exists. Then add bullet points for day-to-day responsibilities and a separate list of must-have qualifications, followed by salary range, schedule, location and your top benefits. This structure makes it easy for quality candidates to quickly understand the role and decide to apply.
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This article is based on product information available at the time of writing, which may change at any time. Indeed does not guarantee that this information is always up to date. Please seek out your CS/Sales rep for the latest information on this topic.
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