Why is it important to optimize a ChatGPT job description?

AI can create job descriptions incredibly fast. However, this content will often need a little work before it’s ready to be made public. Before hitting the publish button, take the time to optimize and humanize the content first.

Humanizing your job description will make it stand out from content that sounds like a robot wrote it. This means adding your brand’s voice and altering sentence structure to better align with normal human language. Aim to personalize the text to accurately portray your company’s needs, culture and requirements.

Of course, there’s more to optimization than humanization. You’ll also need to ensure your AI-written job description is grammatically correct and contextual. Generally, the content generated by artificial intelligence tends to be grammatically correct, but you may need to work on your company’s tone and voice, e.g. to match your overall mission statement. 

A key point to remember is that AI isn’t able to consider context when generating job descriptions, so you’ll need to handle that aspect of writing manually.

With Indeed’s AI Job Description Generator, after you answer a series of prompts, a job description draft is automatically generated, which you can then post as written or edit in any way you want before posting it.

7 steps to optimize a ChatGPT job description

An excellent way to view the optimization process is to look at your ChatGPT job description as the first draft. It’s not necessarily bad writing, but it could use a little polishing before you send it out into the world. Polishing can be done using the seven simple but effective steps listed below:

1. Check for grammatical errors

You can check for grammatical errors manually or by using editing software. Grammarly is a popular editing software option that offers a reasonably comprehensive free version and a paid version that goes even more in depth.

If you choose to check for grammar, spelling, sentence structure and flow yourself, it helps to understand some of the most common grammar mistakes made by humans. Since artificial intelligence gathers its “intelligence” through consuming human writing, some of these errors might show up.

Grammar mistakes to look for include:

• simple spelling mistakes
• incorrect word usage (using “peace” instead of “piece” or similar)
• unnecessary commas
• inconsistent serial comma usage
• unclear pronouns
• improper or missing capitalization
• choppy sentence structure
• incomplete sentences
• run-on sentences

2. Incorporate your brand’s voice

Remember that your job description is likely a candidate’s first impression of your company. What do you want them to take away from that first impression? Incorporating your brand’s voice can leave a positive, lasting impression on potential job candidates.

If your brand is happy and upbeat, feel free to use exclamation points and a lot of excitement. If your company is serious, professional, and authoritative, take a more straightforward approach to your job description.

3. Write to your target audience

The most significant downside to AI content generators is that they can’t consider context. Instead, the content generated by AI is designed for a generic audience, which may not be entirely appropriate for your target audience. Of course, this may not be a dealbreaker when writing job descriptions, since much of the content is bulleted or contains basic information where context isn’t as important.

However, it’s important to remember the fact referenced earlier, that your job description is often a candidate’s first interaction with your company. You can make a more memorable first impression by tailoring your description to speak directly to your target audience of relevant job candidates.

4. Eliminate unnecessary bulk

You may find that the content generated for you by ChatGPT is longer than it needs to be. When writing job descriptions, you want to keep things to the point and only include a lot of detail where it’s needed.

To remove unnecessary information in your AI-generated job description:

• Get rid of any repetitive sentences.
• Shorten sentences wherever possible.
• Use contractions where appropriate.
• Ask yourself if the included information is needed.

It’s okay if your job description has been reduced by a quarter or even a half once you remove unnecessary content. Job descriptions are ideally scannable and favour quality over quantity in wording.

5. Add detail where needed

While you don’t want to be repetitive, you may, however, ensure you’ve added details where necessary so candidates can accurately assess if your open role is a good match for them. Check to see if the following questions are answered within your AI-generated job description:

• What are the education, skill, and experience requirements for the position?
• What tasks will need to be accomplished by the employee?
• What do potential candidates need to know about your company’s culture and mission?
• What key qualities will the ideal candidate possess?
• Is there a specific work schedule, or does your company have the ability to be flexible?

6. Read your job description out loud

Writing for human speech is an excellent technique when creating your job descriptions. A simple way to ensure you optimize a ChatGPT job description for human speech patterns is to read it out loud. If you stumble over speaking any sentences or phrases, alter them to more effectively portray the way you’d speak.

7. Get a second set of eyes on it before publishing

It never hurts to get a second opinion before publishing content. If someone is available to briefly read over your job description before you post it, take advantage of that. Often, our eyes read what we meant to write instead of what was actually written.

Another person won’t have that problem and may spot a few minor errors you missed when trying to improve your ChatGPT job description.

Provide clear instructions to ChatGPT for better results

When it comes to ChatGPT and other AI tools, being specific is vital. Simply asking the tool to generate a job description for any position will likely provide a generic, and perhaps incorrect, response. If you have a clear idea of the job title and responsibilities, you can leverage ChatGPT by inputting clear instructions.

A good example of this is:

Generate a job description for a Social Media Marketing Manager. Key responsibilities include:

• Develop, implement, and manage social media strategy.

• Manage and oversee social media content.

• Monitor SEO and user engagement and suggest content optimizations.

• Measure the success of social media campaigns.

If some details of the job description are unclear, you can also use ChatGPT’s output as inspiration. For example, you could ask ChatGPT to list the key responsibilities of a Social Media Manager and build from that.

Optimizing AI-generated job descriptions is essential for crafting compelling, brand-aligned content that resonates with your target audience. By following these seven steps, you can help ensure your job descriptions are polished, professional and ready to attract top talent.