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MARKETING MANAGER – WOKBOYZ
Wok Boyz
Greater Toronto Area, ON
$70,000–$85,000 a year
Full-time
Apply now

Job details

$70,000–$85,000 a year
Full-time
Greater Toronto Area, ON

Full job description

Brand & Marketing Manager – WokBoyz

Location: Ontario, Canada

Employment Type: Full-Time

Salary: Starting at $70,000 to $85,000 annually, commensurate with experience. In Person work. Location of Office: 8551 Weston Rd. Vaughan ON

About WokBoyz

WokBoyz is a growing Asian street-food restaurant brand bringing bold flavours, fresh ingredients, and a unique dining experience to customers across Ontario.

As we continue to expand, we’re looking for a creative, strategic, and results-driven Brand & Marketing Manager to lead our marketing initiatives, strengthen brand awareness, drive customer traffic, and support our long-term growth.

This is an exciting opportunity for someone who wants to play a key role in building and growing a restaurant brand.

Position Overview

The Brand & Marketing Manager will be responsible for developing, coordinating, and executing marketing strategies that increase WokBoyz brand recognition, support restaurant sales, attract new customers, and encourage repeat business.

The ideal candidate understands both brand building and hands-on marketing execution, with the ability to develop creative campaigns, identify business opportunities, build partnerships, and manage marketing activities across multiple restaurant locations.

We are looking for someone who takes initiative, brings fresh ideas, and can independently turn marketing strategies into measurable results.

Key Responsibilities

1.⁠ ⁠Brand Development & Growth

⁠ ⁠Develop and execute marketing strategies to establish WokBoyz as a recognizable Asian street-food brand.

⁠ ⁠Strengthen brand positioning, messaging, and consistency across all restaurant locations.

⁠ ⁠Identify opportunities to increase brand exposure, market presence, and customer awareness.

⁠ ⁠Research competitors, customer preferences, and emerging restaurant industry trends.

⁠ ⁠Develop quarterly and annual marketing plans aligned with business growth objectives.

2.⁠ ⁠Local Store Marketing & Community Engagement

⁠ ⁠Develop and implement local store marketing initiatives tailored to individual restaurant locations.

⁠ ⁠Build relationships with nearby businesses, schools, colleges, gyms, and community organizations.

⁠ ⁠Identify local promotional and partnership opportunities to drive restaurant traffic.

⁠ ⁠Work closely with restaurant managers to coordinate and execute local marketing activities.

⁠ ⁠Develop strategies to strengthen each restaurant’s presence within its community.

3.⁠ ⁠Marketing Campaigns & Promotions

⁠ ⁠Plan and execute promotional campaigns, limited-time offers (LTOs), seasonal promotions, and product launches.

⁠ ⁠Collaborate with operations teams to develop campaigns that support sales and customer traffic.

⁠ ⁠Coordinate creative concepts and marketing materials for in-store and external promotions.

⁠ ⁠Manage campaign timelines, budgets, and execution across multiple locations.

⁠ ⁠Evaluate promotional performance and recommend improvements.

4.⁠ ⁠Events, Sponsorships & Partnerships

⁠ ⁠Identify and pursue opportunities at food festivals, community events, corporate functions, and local gatherings.

⁠ ⁠Establish relationships with event organizers, community groups, and potential business partners.

⁠ ⁠Coordinate brand activations, sponsorships, product sampling, and promotional events.

⁠ ⁠Develop strategic partnerships that introduce WokBoyz to new audiences.

5.⁠ ⁠New Restaurant Openings & Market Expansion

⁠ ⁠Develop and execute marketing plans for new restaurant openings.

⁠ ⁠Coordinate pre-opening promotions, launch events, community outreach, and grand-opening campaigns.

⁠ ⁠Build local awareness in new markets before and after restaurant openings.

⁠ ⁠Support franchise and corporate growth initiatives through effective brand marketing.

6.⁠ ⁠Customer Acquisition & Retention

⁠ ⁠Develop strategies to attract new customers and encourage repeat visits.

⁠ ⁠Explore loyalty programs, customer rewards, referral campaigns, and targeted promotions.

⁠ ⁠Identify opportunities to strengthen customer engagement and brand loyalty.

⁠ ⁠Support initiatives to improve customer frequency and long-term customer value.

7.⁠ ⁠Marketing Coordination & Performance

⁠ ⁠Oversee marketing materials, advertising initiatives, digital marketing, and brand communications.

⁠ ⁠Coordinate with graphic designers, creative agencies, printers, media partners, and external vendors.

⁠ ⁠Manage marketing budgets and ensure effective allocation of resources.

⁠ ⁠Maintain a marketing calendar across restaurant locations.

⁠ ⁠Track campaign performance, customer response, and return on marketing investment.

⁠ ⁠Provide regular marketing updates, performance reports, and recommendations to management.

Qualifications & Experience

⁠ ⁠Minimum 4–5 years of marketing experience, preferably within the restaurant, QSR, food and beverage, retail, or multi-location hospitality industry.

⁠ ⁠Proven experience developing and executing marketing campaigns.

⁠ ⁠Strong understanding of brand development, local marketing, customer acquisition, and promotional strategies.

⁠ ⁠Experience coordinating marketing activities across multiple business locations is an asset.

⁠ ⁠Ability to develop creative marketing concepts and coordinate their execution.

⁠ ⁠Experience with event marketing, partnerships, and community engagement.

⁠ ⁠Strong project management, organizational, and communication skills.

⁠ ⁠Understanding of marketing budgets, campaign analytics, and performance measurement.

⁠ ⁠Familiarity with digital marketing and social media as part of a broader marketing strategy.

⁠ ⁠Ability to work independently, take initiative, and manage multiple projects simultaneously.

⁠ ⁠Willingness to travel to restaurant locations and attend marketing events as required.

Who We’re Looking For

We’re looking for someone who:

⁠ ⁠Thinks strategically but isn’t afraid to roll up their sleeves.

⁠ ⁠Is passionate about building and growing brands.

⁠ ⁠Understands that successful marketing should contribute to customer traffic and business growth.

⁠ ⁠Constantly looks for new opportunities, partnerships, and creative ideas.

⁠ ⁠Can take ownership of marketing initiatives from concept to completion.

⁠ ⁠Is organized, proactive, resourceful, and results-oriented.

⁠ ⁠Enjoys working in a fast-paced, entrepreneurial restaurant environment.

Why Join WokBoyz?

⁠ ⁠Opportunity to play a meaningful role in growing an emerging restaurant brand.

⁠ ⁠Creative freedom to develop and execute new marketing initiatives.

⁠ ⁠Work directly with the leadership team and influence brand direction.

⁠ ⁠Be part of an expanding restaurant business with opportunities for professional growth.

How to Apply

Interested candidates are invited to submit their résumé along with examples of marketing campaigns, brand-building initiatives, or projects they have successfully managed.

We are especially interested in candidates who can demonstrate real marketing results, creative thinking, and the ability to grow a brand.

To: careerswokboyz@gmail.com

Subject: WokBoyz Marketing Manager Application

Pay: $70,000.00-$85,000.00 per year

Work Location: In person

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