Medical Public Relations jobs

Practice Development & Liaison

Windsor Heart Institute
Location: Windsor, Ontario
Position Type: Full-Time
Salary: $60,000–$80,000 per year

Position Overview

Windsor Heart Institute is seeking a driven and relationship-focused Practice Development & Liaison to lead and support the organization’s growth initiatives.

This role will be responsible for developing new physician and referral relationships, growing external diagnostic volume, supporting physician recruitment and satellite expansion, improving referrer and patient experience, and helping identify new business and acquisition opportunities.

The successful candidate will work closely with WHI ownership, physicians, operations, and external partners and will be accountable for moving growth initiatives from opportunity through execution.

Core Accountabilities

• Lead, manage, and be accountable for the growth function.
• Grow revenue streams that are not dependent on WHI ownership.
• Scale the internist diagnostic platform and physician-anchored satellite model.
• Own and improve the referrer, associate physician, and patient experience.
• Source and evaluate potential acquisitions and growth opportunities.

Key Responsibilities

Growth Strategy & Business Development

• Own the growth section of WHI’s V/TO and establish quarterly business development Rocks.
• Maintain and report on a weekly business development scorecard, including:
• New referrers
• Referral volume
• External diagnostic volume
• New platform physicians
• Business development pipeline stage
• Track owner-dependence as a key growth metric and work toward reducing it below 60%.
• Be responsible for growth and development of WHI’s external Holter program.

Internist Diagnostic Platform

• Identify internists and community specialists who could refer or route Echo, Holter, ECG, and Nuclear Medicine services through WHI.
• Present the WHI diagnostic platform, negotiate arrangements, and onboard new physician partners.
• Replicate successful partnership models already established within WHI.
• Manage physician partners following onboarding, including satisfaction, turnaround times, service quality, and retention.

Satellite Expansion

• Identify FHO and FHT partners for physician-anchored satellite opportunities.
• Support expansion using WHI’s existing LaSalle and Leamington models.
• Coordinate new satellite launches with the Operations team.

Referring Physician Relationships

• Map and monitor WHI’s referral base, including referral volumes, trends, and physicians whose referrals have declined.
• Develop and maintain a structured physician outreach program, including regular visits and relationship touchpoints.
• Identify and address barriers affecting referral relationships, including intake processes, wait times, report turnaround, and communication.
• Track external diagnostic referrals, including Holter monitoring and other services.

Associate Physician Development

• Build and maintain a recruitment pipeline for new cardiologists and nuclear-certified physicians/readers.
• Monitor associate physician satisfaction and retention and identify risks early.
• Maintain scheduled touchpoints with associate physicians.

Patient Experience & Reputation

• Measure patient experience using tools such as surveys, NPS, access metrics, and complaint trends.
• Work with Operations to identify and implement improvements.
• Support and manage WHI’s reputation, including online reviews and patient-facing feedback.

Acquisitions

• Build a target list of physician practices, diagnostic laboratories, and other potential acquisition opportunities.
• Complete initial screening and preliminary valuation assessments.
• Support due diligence in collaboration with ownership, legal, and finance.
• Participate in and support integration planning following an acquisition.

Research & Pharmaceutical Partnerships

• Develop relationships with CROs and pharmaceutical sponsors for potential clinical trial participation.
• Support the development of research as an additional revenue stream for WHI.

External Representation

• Represent Windsor Heart Institute with hospitals, Ontario Health West/Ontario Health, physician groups, and community organizations.
• Attend relevant community and professional events.
• Oversee and support marketing initiatives directed toward physicians and patients.

Qualifications

• Experience in business development, healthcare, physician relations, medical sales, practice development, or a related field.
• Strong relationship-building, networking, and communication skills.
• Demonstrated ability to identify opportunities and move initiatives from initial contact through implementation.
• Strong business judgment and comfort working with physicians, senior leadership, and external partners.
• Ability to manage multiple priorities, relationships, and active business development opportunities at the same time.
• Strong analytical skills with the ability to track referral trends, growth metrics, and business development activity.
• Experience within healthcare, medical diagnostics, physician recruitment, or specialist medical practices is an asset.
• Experience with acquisitions, valuations, due diligence, or healthcare partnerships is an asset.
• Ability to travel locally and regionally as required.

Compensation

$60,000–$80,000 per year, depending on experience and qualifications.

How to Apply

If you are interested in joining Windsor Heart Institute and helping develop and grow our physician, diagnostic, and community partnerships, please submit your resume and cover letter to Human Resources at p.tamaddon@windsorheart.org.

Pay: $60,000.00-$80,000.00 per year

Benefits:

• Company pension
• On-site parking

Ability to commute/relocate:

• Windsor, ON N8X 3V5: reliably commute or be willing to relocate with an employer-provided relocation package (preferred)

Willingness to travel:

• 50% (preferred)

Work Location: In person