Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express, as well as the PRESTO fare payment system. We are also building new and improved rapid transit, including GO Expansion, Light Rail Transit routes, and major expansions to Toronto’s subway system, to get people where they need to go, better, faster and easier. Metrolinx is an agency of the Government of Ontario.
At Metrolinx, equity, diversity and inclusion are essential to living our values of serving with passion, thinking forward and playing as a team.
This role is an in ‑ office position based at our 10 Bay Street location. Our team is highly collaborative, and much of our work benefits from in ‑ person co ‑ creation , relationship ‑ building , and hands ‑ on partnership with leaders across the organization.
Our Customer Marketing Division is looking for an enthusiastic Junior Analyst to join the Go To Market, team. Your primary focus will be supporting the development and implementation of annual plans for Metrolinx, GO Transit, PRESTO and UP Express, in collaboration with our internal teams and external Agencies of Record. In addition, you will have an opportunity to contribute to strategic thinking and ideation with teams who bring diverse perspectives in developing and implementing our annual brand strategies.
What will I be doing?
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Participate in team meetings related to brand strategy development by providing findings and information that will be useful to senior staff in their decision-making process
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Contribute to brand executional plans and tactics including trafficking ads; develop work back schedules and content calendars
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Collaborate with cross functional teams, ensuring diversity and inclusion is central in the development of marketing materials
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Field research related to transit competitors and best practices by brands
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Compile quantitative and qualitative research findings, prepare reports with recommendations and supporting analysis; integrate knowledge gained into current and future marketing initiatives
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Create PowerPoint decks and presentations for internal teams and external stakeholders
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Leverage and maintains internal and inter-departmental relationships to facilitate data gathering and sharing with key marketing and business contacts
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Advise other employees on topics related to area of expertise, but does not guide employees in their day-to day activities
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Identify data requirements for analysis, including determining appropriate data sources
What Skills and Qualifications Do I Need?
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Completion of a diploma or a related discipline in advertising, marketing, media studies, business – or a combination of education, training and experience deemed equivalent
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Demonstrated related experience
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Marketing coordinator experience, internship or co-op through school
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Experience conducting research and analysis to identify data requirements, and data sources
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MS Office Suite (Outlook, Word, Excel, PowerPoint, etc.) and oral/written/presentation communications skills to prepare proposals, reports, briefing notes, presentations, and/or other supporting documents (e.g. spreadsheets and charts/graphics/maps)
Don’t Meet Every Requirement?
If you’re excited about working with Metrolinx but your past experience doesn’t quite align with every qualification of this posting, we encourage you to apply. You just might be the right candidate for this or other roles. We are always looking for great talent to join our team.
We invite all interested individuals to apply and encourage applications from members of equity-deserving communities, including those who identify as Indigenous, Black, racialized, women, people with disabilities, and people with diverse gender identities, expressions and sexual orientations.
Accommodation:
Metrolinx is an equal opportunity employer and committed to a diverse and inclusive workforce. We are also committed to offering reasonable accommodation to job applicants in accordance with applicable legislation. If you require assistance or an accommodation at any point during the hiring process, please contact us at: 416-202-5601 or email hr.recruitment@metrolinx.com.
Application Process:
All applicants must be legally entitled to work in Canada. Metrolinx will be using email to communicate with you for all job competitions. It is your responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time-sensitive correspondence, we recommend that you check your email regularly. If no response is received, we will assume you are no longer interested in pursuing the opportunity. Please be advised that a Criminal Record Check may be required of the successful candidate.
Should it be determined that any background information provided is misleading, inaccurate or incorrect, Metrolinx reserves the right to discontinue with the consideration of your application.
We thank all applicants for their interest, however, only those selected for further consideration will be contacted.
WE ARE AN EQUITABLE AND INCLUSIVE EMPLOYER.
