Brand Marketing Manager

Are you looking a great job opportunity? Do you want to work for an innovative company that will invest in your potential? Welcome to HyLife; Canada’s leading pork producer. HyLife creates limitless opportunities for passionate individuals in a global business setting. Our growing company is searching for top talent to join our team in the role of a Brand Marketing Manager. This opportunity is located in the community of Steinbach, MB.

What we can offer you:

• Competitive Wage and Vacation in the first year
• Benefits package – dental coverage, vision care, extended health care, & more!
• Employee Referral program – Minimum of $500!
• Company events and more!!

Your days will include:

• Assisting in the development and implementation of integrated marketing strategies to achieve business objectives.
• Planning and executing multi-channel campaigns (digital, social, email, retail).
• Monitoring industry trends and competitor activities to identify growth opportunities.
• Managing in-store visibility, POSM (Point of Sale Materials), ensure execution of merchandising strategies and retail relationship support.
• Product positioning and messaging- create compelling narratives that resonate with target audiences.
• Leading and overseeing HyLife product brand guidelines.
• Ensuring consistent brand messaging across all platforms.
• Managing social media presence and engagement strategies.
• Overseeing content creation (website, blogs, videos, ads, newsletters) in collaboration with potential agencies and Optimizing paid advertising campaigns.
• Market Research and Analysis - understand the target audience, market trends, and competitive landscape to identify opportunities and inform product development
• Developing marketing collateral (brochures, presentations, case studies) to support sales.
• Implementing marketing automation and Customer Relationship Management (CRM) strategies with retailers.
• Performance tracking and analysis- Monitor the success of marketing campaigns, adjust as needed to optimize performance and create reports.

To succeed in this role you must possess:

• 5 years or more of experience in Marketing, Brand Management or Digital Marketing.
• Familiarity with content management systems (WordPress) and design tools (Canva, Adobe).
• Experience with CRM (Salesforce) and marketing automation.
• Strong strategic and problem-solving abilities.
• Excellent written and verbal communication.
• Creative thinking with a data-driven approach.
• Willingness and Ability to travel for field visits and partner meetings.
• Work closely with sales, and other teams to ensure alignment and effective product launch.
• Strong project management skills to manage multiple tasks and deadlines.
• Post- secondary education in Marketing, Business Administration, or a related field.

Quick Facts:

• Culturally diverse – employ people from all over the world
• Fully integrated facility –Feed Mills, Barns, Transportation, and Production Plant
• 2500+ employees worldwide
• We Care about our employees, communities, customers, animals, and our environment

HyLife has an accommodation process for employees with disabilities. If you require a specific accommodation during your employment because of a disability, please contact Jobs@hylife.com. An HR representative will be in touch with you as soon as possible. Reasonable accommodations will be determined on a case-by-case basis and our accommodation policy can be forwarded upon request.

Take the first step towards an exciting career with HyLife - submit your resume today!

We thank all applicants, however, only those under consideration will be contacted

#IND2

Job Type: Full-time

Pay: From $75,000.00 per year

Benefits:

• Casual dress
• Company events
• Company pension
• Dental care
• Disability insurance
• Discounted or free food
• Extended health care
• Life insurance
• On-site gym
• On-site parking
• Paid time off
• Vision care
• Wellness program

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Steinbach, MB: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's Degree (preferred)

Experience:

• Marketing: 5 years (preferred)
• Brand Management: 5 years (preferred)

Location:

• Steinbach, MB (preferred)

Work Location: In person