VP of Medical Sales jobs

Our client is a manufacturing and marketing group that specializes in custom products in the nutraceutical and cosmetic sectors and is seeking to add to their staff based in Kelowna, B.C.

Reports to: President
Direct Reports: Sales Manager, Planning Manager (and future supporting roles as applicable)

Role Summary

The Vice President, Sales & Planning (VP) is a senior leadership role responsible for strengthening organizational capability across revenue generation, demand planning, and cross-functional execution. This role ensures alignment between sales, forecasting, and operational capacity to drive stability, scalability, and predictable growth.

The VP will establish and enforce strong Key Performance Indicator (KPI) frameworks, lead performance accountability, and identify opportunities for innovation across products, processes, and workflows. As a key member of the leadership team, this role translates strategy into execution and builds the structure required for sustainable growth.

Key Responsibilities

1. Strategic Leadership & Business Alignment

• Partner with the President to define and execute company growth strategy
• Align sales, planning, and operations to ensure cohesive business execution
• Translate high-level objectives into actionable plans across departments
• Act as a bridge between commercial and operational functions to ensure alignment

2. Sales Leadership & Revenue Performance

• Oversee Sales Manager and sales function to ensure consistent revenue growth
• Ensure disciplined pipeline management, forecasting accuracy, and target achievement
• Review and guide sales strategy, pricing, and customer segmentation
• Strengthen key customer and strategic partner relationships
• Ensure sales activities align with company capacity, margins, and long-term goals
• Oversee implementation and maintenance of marketing plan
• Oversee annual creation and maintenance of Sales Budget

3. Planning & Demand Management

• Oversee the Planning function to ensure accurate demand forecasting and production alignment
• Ensure forecasting cadence supports production efficiency and customer reliability
• Drive improvements in inventory planning, raw material forecasting, and scheduling
• Align planning outputs with sales inputs to improve predictability and reduce variability
• Oversee annual creation and maintenance of Planning Budget

4. KPI Development & Performance Management

• Define, implement, and enforce clear KPIs across Sales and Planning, including:
• Revenue growth and forecast accuracy
• Pipeline conversion and sales cycle timing
• Customer retention and account growth
• Demand forecast accuracy and production alignment
• Establish reporting rhythms (weekly, monthly, quarterly) with clear accountability
• Ensure data-driven decision-making across departments
• Identify performance gaps and implement corrective action plans

5. Operational Stability & Cross-Functional Integration

• Ensure alignment between Sales, Planning, Production, and Supply Chain
• Reduce operational volatility caused by poor forecasting or misalignment
• Support capacity planning and workforce planning based on sales demand
• Improve communication and execution flow across departments

6. Innovation & Continuous Improvement

• Identify opportunities to the President for innovation in:
• Product development coordination (working with Research & Development/ Quality Assurance)
• Sales processes and tools
• Planning systems and forecasting methodology
• Cross-functional workflows and systems integration
• Drive initiatives that improve efficiency, scalability, and responsiveness
• Support development of new offerings aligned with market demand

7. Leadership & Team Development

• Strengthen leadership capability within Sales and Planning teams
• Provide coaching, structure, and accountability to direct reports
• Ensure clear roles, expectations, and performance standards
• Build a culture of accountability, data-driven decision-making, and continuous improvement

Authority & Accountability

Authority

• Set and enforce KPIs across Sales and Planning functions
• Lead organizational improvements in forecasting, sales execution, and planning processes
• Recommend strategic initiatives, investments, and structural changes
• Oversee sales strategy, forecasting processes, and planning outputs
• Set and oversee budget for Sale and Planning departments

Approval Requirements

• Major strategic pivots, capital investments, and organizational restructuring require President approval
• Compensation changes and company-wide policy decisions remain under President authority

Accountability

• Revenue growth and predictability
• Forecast accuracy and alignment with production capacity
• Stability of production planning inputs and outputs
• Effectiveness of sales pipeline and conversion
• Cross-functional alignment and execution quality
• Measurable improvements in efficiency, communication, and workflow integration

Key Success Metrics

• Forecast accuracy (% variance)
• Revenue vs target performance
• Pipeline health and conversion rates
• On-time order fulfillment driven by planning alignment
• Reduction in production disruption due to planning gaps
• Customer retention and growth within key accounts
• Measurable improvements in operational efficiency

Qualifications & Experience

• 10+ years of progressive leadership experience in sales, operations, or general management
• Proven success leading both commercial and operational teams
• Strong experience with KPI-driven performance management
• Demonstrated ability to improve forecasting accuracy and operational predictability
• Experience in manufacturing, consumer packaged goods, natural health, or similar regulated environment is preferred
• Strong systems thinking and ability to integrate cross-functional workflows

Pay: $150,000.00-$170,000.00 per year

Benefits:

• Dental care
• Extended health care
• Flexible schedule
• On-site parking

Work Location: In person