National Media Sales jobs in Ottawa, ON

What You'll Do

• Set product marketing strategy and priorities for the PMM team, and serve as Marketing's primary counterpart on product narrative, launches, and go-to-market planning.
• Own Dash's product pillars, use cases, and buyer and user personas. Build a value-first messaging framework from them that equips Sales, Marketing, and Customer Success.
• Lead our largest (tier-1) releases end to end: narrative, audience, cross-functional readiness, enablement, and measurable success criteria. Define the launch tiering model that governs how every release is handled.
• Own win/loss reviews, competitive and market intelligence, including a recurring quarterly competitive report and battlecards. Turn these insights into input for product, positioning, and deal strategy.
• Bring the PMM perspective to company positioning, ICP, analyst relations, and the GTM calendar in partnership with Marketing leadership.
• Track how PMM content is used in the field and measure its influence on pipeline and win rate. Use those insights to decide what to build, refine, or retire.
• Define how PMM works with Product, Enablement, and the field, including intake, launch planning, feedback loops, and shared rituals.
• Continuously find efficiencies in how PMM works, using AI tools and automation to speed up research, competitive monitoring, content creation, and launch execution so the team can focus on high-judgment work.
• Lead and develop the Product Marketing team, setting the standard for PMM excellence at Dash.

Desired Qualifications

• 7+ years of experience in product marketing, product management, or related GTM roles, with at least 5 years in B2B SaaS product marketing.
• Experience managing and developing a team of product marketers.
• Proven track record developing product positioning, messaging, personas, and GTM strategies that drive adoption and growth.
• Experience leading major launches end-to-end, ideally including designing a tiered launch framework.
• Experience running a competitive intelligence program with recurring outputs that Sales and leadership rely on.
• Comfort with data, including measuring content usage and its impact on pipeline or win rate using tools like SalesHood, Gong, and Hubspot.
• Hands-on experience using AI tools (e.g., Claude, ChatGPT, or AI features in your GTM stack) in your day-to-day work, with examples of workflows you've built or streamlined.
• Ability to translate technical capabilities into compelling, value-based narratives.
• Excellent communication and storytelling skills, with the ability to influence across the organization.
• Experience working closely with Product teams and understanding product development lifecycles.

Nice to Have

• Experience in social media, martech, or creator economy SaaS.
• Background in building product marketing functions from the ground up.

Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross-channel insights and workflow tools, Dash Social enables brands to create content that entertains, engages and drives consistent business results. To discover how Dash Social is empowering brands to outsmart social, visit dashsocial.com.

At Dash Social, you will be given the opportunity to take risks, learn, and grow your career. You'll be joining a talented, hardworking team with leading policies and practices recognized as a top employer in Canada.

Why Dash Social

• Opportunity to lead product marketing at a fast-growing company with an industry-leading platform.
• Collaborative, innovative environment with high-calibre teammates.
• Chance to make a visible impact on our GTM success and company growth.

Don't meet every qualification? Research shows that equity-deserving groups are 20% less likely to apply to jobs if they don't check every box. If this role excites you and you think you have what it takes, we encourage you to still apply. You may be the best candidate for this role.

Work With Us

Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. We're building a team of smart, curious, and driven people who care about doing great work. It's the people at Dash that propel us forward.

We believe that great ideas come from different places. We're proud of the team we've built so far and are always looking for people who bring new ideas, experiences, and dedication as we continue to grow. If you are collaborative, thoughtful, eager to learn and grow, and are a hard worker, you'll fit right in here.

Dash Social's hiring practices are based on skills, potential and character, regardless of race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

Employee Benefits

At Dash Social, our team is our competitive advantage. We are committed to supporting one another and work hard to ensure everyone has the support they need. In addition to health and dental benefits for you and your family, you can also expect:

• Vacation, personal days and sick time
• RRSP/401k matching
• Annual mental health benefit
• Quarterly wellness benefit
• Donation matching program
• Parental leave top-up plan
• Work-from-home benefit
• Flexible working hours and location
• Departmental and team-wide bonding activities