Ethnic Marketing jobs

TRAPPED is one of the world's largest real-life escape game chains, with 45+ locations worldwide. We are hiring passionate, energetic, and creative individuals to join our growing team. As TRAPPED continues to expand, exciting new career opportunities are becoming available across the organization.

Position Hiring: Regional Marketing Manager (Part-Time)

Compensation: $25.00 – $30.00 per hour
Location: Markham, Ontario (Remote-based; travel as needed)

We are seeking a creative and culturally connected Regional Marketing Manager (Part-Time) to support content creation, social media growth, influencer partnerships, and community engagement initiatives. A key focus of this role is helping expand TRAPPED's presence within Chinese, Korean, Japanese, or other multicultural communities through targeted digital marketing, influencer collaborations, ethnic media outreach, and culturally relevant content. Strong communication skills, creativity, and a passion for connecting with different communities are essential for success in this role.

Responsibilities

• Build and manage influencer, creator, and community partnership programs, including outreach, negotiations, campaign coordination, and performance tracking.
• Engage with online communities, respond to comments and messages, and foster meaningful audience interactions.
• Maintain content calendars and coordinate marketing initiatives across multiple TRAPPED locations.
• Create, capture, edit, and publish engaging content across Instagram, TikTok, Facebook, YouTube, and other digital platforms.
• Manage and grow multiple social media accounts while maintaining a consistent brand voice and identity.
• Develop and execute social media campaigns to increase brand awareness, engagement, and customer acquisition.
• Attend events, grand openings, and promotional activations to capture real-time content and social media coverage.
• Monitor social media trends, competitor activity, and emerging platforms to identify new growth opportunities.
• Track campaign performance, engagement metrics, and ROI, and provide recommendations for continuous improvement.
• Support multicultural marketing initiatives and help expand TRAPPED's presence within diverse GTA communities.

Qualifications

• Fluent English speaker is a must
• Strong interpersonal and verbal communication skills
• Proven experience managing social media accounts and influencer campaigns
• Experience marketing to multicultural and ethnic communities is a strong asset
• Ability to communicate in Mandarin, Cantonese, Korean or Japanese is considered a strong asset
• Familiarity with ethnic and international digital platforms and community channels, such as RedNote, WeChat, KakaoTalk, LINE, and other culturally relevant social media platforms, is highly desirable.
• Experience creating culturally relevant content and managing community engagement across diverse audiences
• Strong organizational skills
• Able to demonstrate professionalism at all times
• Experience creating short-form video content for TikTok, Instagram Reels, and YouTube Shorts
• Basic business/franchising background/knowledge would be an asset
• Business casual dress code

Candidates must attach their resumes along with their application, Linkedin profile link is also required to be included on the resume.

Only qualified candidates will be contacted for interviews.

Thank you

Pay: $25.00-$30.00 per hour

Application question(s):

• Please list any languages you speak other than English and indicate your proficiency level for each language.
• As this role involves social media and content-related responsibilities, please share your social media handle(s), portfolio link(s), or any other examples of past work that demonstrate your experience and creative style.

Experience:

• Marketing : 3 years (preferred)

Language:

• Korean (preferred)
• Chinese (preferred)
• Japanese (preferred)

Willingness to travel:

• 50% (preferred)

Work Location: Hybrid remote in Markham, ON